IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
COMPLETE PROJECT MATERIAL COST 5000 NAIRA OR $10 ,
. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED. DESIGN AND WRITING IS OUR SKILLED.
Note: our case study can be change to suit your desire location . we are here for your success.
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER: 0115939447
Account Name: Chi E-Concept Int’l
Account Name: 3059320631
Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
Account Number: 0117780667.
Swift Code: GTBINGLA
Dollar conversion rate for Naira is 175 per dollar.
ATM CARD: YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY.
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.
form>DELIVERY PERIOD FOR BANK PAYMENT IS LESS THAN 2 HOURS
How to transfer from your bank account to All Nigeriabanks
1. Access Bank:
3. Fidelity Bank:
5. First Bank
7. Heritage Bank:
8. Keystone Bank:
9. Sky Bank:
10. Stanbic IBTC:
11. Sterling Bank:
13. Unity Bank:
14. Zenith Bank:
15. Diamond Bank
To know your BVN, dial
E.g for First bank… *894 *Amount *Acct. No. #
Please dail d code from d number u used to register d account from the bank
CALL OKEKE CHIDI C ON : 08074466939,08063386834.
AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO
08074466939 or 08063386834, YOUR PROJECT TITLE YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.
WE HAVE SECURITY IN OUR BUSINESS.
MONEY BACK GUARANTEE
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer meant merely for storage; the label nowadays addresses concerns about the product, ingredients shelf life and so on (Rahim 2002) .
According to Rahim, packaging is “now more a component of the brands image than ever” Tins and cartons have given way to sleek pouches, satchets and plastic containers. Therefore, we can define packaging as all activities of designing and producing the container for a product, the container is called the package.
Branding is a major issue in product strategy, perhaps the most distinctive skill of professional marketers in their ability to create, maintain, produce and enhance brand. Branding is the art and corner stone of marketing. The American marketing association defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Thus a brand identifies the seller or maker.
Branding has nothing to do with the design of a product which include both the intrinsic and entrinsic qualities of a product, that is packaging, textile, colour, names tastes and so on.
Branding is infact the composite of activities in establishing brand names, brand mark, copyright and the like. In the absence of branding, there cannot be any better described marketing situation than confastic marketing.
Therefore, when branding and packaging came, it becomes so strong that today hardly anything goes unbranded. Example salt is packaged in distinctive manufacturers containers or sacks, oranges are stamped with growers names, common belt and nuts are packaged in cellophane with distributors label and automobile companies, spark plugs, tyre, bear separate brand names from the auto makers.
The brand name and trade marks provide legal protection of improving product features which will otherwise be copied by competitors. moreover, branding gives the seller the opportunity to attract a loyal and profitable set of customers and also gives sellers some protection from competitors greater control in planning their marketing mix. All these make companies to spend a lot on branding and packaging with the sole aim of product differentiation and identification thereby changing the taste of customers as a result, making good sales turnover.
1.1 BACKGROUND OF THE STUDY
Branding and packaging has become an essential motivating factor in the area of sales turnover in any organization, whether manufacturers of industrial or consumer products.
The researcher choice of the subject matter was as a result of the keen interest he has on sales turnover especially the packaging and branding involves to identify the level of dependence of customers to this effort and to the organizations.
Hence, the impact of branding and packaging on sales turnover, of Nestle foods Nigeria Ltd.
The researcher also deliberated on the effectiveness, achievement and the results that branding and packaging has brought to the organization in terms of sales volume and profitability.
Nestle Plc began simple trading operation in Nigeria in 1961 and ha today grown in to a leading food manufacturing and marketing company. It is a publicly quoted company listed, since 1978, on the Nigeria stock exchange (now known as Lagos stock exchange) the main production units were designed in line with modern manufacturing method which ensure efficient production of the following products. NESTLE NUTREND, NESTLE CERELAC MAIZE AND NESTLE CERELAC CHOCOLATE, NESTLE GOLDENMORN, NESTLE MILO, CHOCOMILO, MAGGI CUBES, etc. nestle Nigeria Plc has its regional sales office in Lagos region, east region North-West region and north east region. It has its depot in Ibadan, Benin, Kaduna, Makurdi Kano, Aba and Jos.
1.2 STATEMENT OF THE PROBLEM
The issue of branding and packaging of food products in the Nigeria context can not be over emphasized, some are of the view that food product branding and packaging will constitute a problem to the society at large while other disagree with this issue. To be more precise, an example is that we have different types of soft drinks which, when consumed by the customers will give the