BRANDING AND PACKAGING ON SALES TURNOVER

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC

 

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 3000 NAIRA

 

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

We also accept :   ATM transfer , online money  transfer 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>

Call Help Desk Line :  08074466939,08063386834.

After Payment Send Your Payment Details To

08074466939 Or 08063386834,   The Project Title  You  Selected On Our Website , Amount Paid, Depositor Name, Your Email Address, Payment Date. You Will Receive Your Material In Less Than 1 Hour Once We Confirm Your Payment.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

You may also need:  web design company in Nigeria   

Bulk sms company in Nigeria

 

 

CHAPTER ONE

 

1.0     INTRODUCTION

One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer meant merely for storage; the label nowadays addresses concerns about the product, ingredients shelf life and so on (Rahim 2002) .

 

According to Rahim, packaging is “now more a component of the brands image than ever” Tins and cartons have given way to sleek pouches, satchets and plastic containers. Therefore, we can define packaging as all activities of designing and producing the container for a product, the container is called the package.

 

Branding is a major issue in product strategy, perhaps the most distinctive skill of professional marketers in their ability to create, maintain, produce and enhance brand. Branding is the art and corner stone of marketing. The American marketing association defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Thus a brand identifies the seller or maker.

 

Branding has nothing to do with the design of a product which include both the intrinsic and entrinsic qualities of a product, that is packaging, textile, colour, names tastes and so on.

 

Branding is infact the composite of activities in establishing brand names, brand mark, copyright and the like. In the absence of branding, there cannot be any better described marketing situation than confastic marketing.

 

Therefore, when branding and packaging came, it becomes so strong              that today hardly anything goes unbranded. Example salt is packaged in distinctive manufacturers containers or sacks, oranges are stamped with growers names, common belt and nuts are packaged in cellophane with distributors label and automobile companies, spark plugs, tyre, bear separate brand names from the auto makers.

 

The brand name and trade marks provide legal protection of improving product features which will otherwise be copied by competitors. moreover, branding gives the seller the opportunity to attract a loyal and profitable set of customers and also gives sellers some protection from competitors greater control in planning their marketing mix. All these make companies to spend a lot on branding and packaging with the sole aim of product differentiation and identification thereby changing the taste of customers as a result, making good sales turnover.

 

 

1.1     BACKGROUND OF THE STUDY

Branding and packaging has become an essential motivating factor in the area of sales turnover in any organization, whether manufacturers of industrial or consumer products.

 

The researcher choice of the subject matter was as a result of the keen interest he has on sales turnover especially the packaging and branding involves to identify the level of dependence of customers to this effort and to the organizations.

Hence, the impact of branding and packaging on sales turnover, of Nestle foods Nigeria Ltd.

The researcher also deliberated on the effectiveness, achievement and the results that branding and packaging has brought to the organization in terms of sales volume and profitability.

 

Nestle Plc began simple trading operation in Nigeria in 1961 and ha today grown in to a leading food manufacturing and marketing company. It is a publicly quoted company listed, since 1978, on the Nigeria stock exchange (now known as Lagos stock exchange) the main production units were designed in line with modern manufacturing method which ensure efficient production of the following products. NESTLE NUTREND, NESTLE CERELAC MAIZE AND NESTLE CERELAC CHOCOLATE, NESTLE GOLDENMORN, NESTLE MILO, CHOCOMILO, MAGGI CUBES, etc. nestle Nigeria Plc has its regional sales office in Lagos region, east region North-West region and north east region. It has its depot in Ibadan, Benin, Kaduna, Makurdi Kano, Aba and Jos.

 

 

1.2     STATEMENT OF THE PROBLEM

The issue of branding and packaging of food products in the Nigeria context can not be over emphasized, some are of the view that food product branding and packaging will constitute a problem to the society at large while other disagree with this issue. To be more precise, an example is that we have different types of soft drinks which, when consumed by the customers will give the…

 

 

This article highlights various college of education website in Nigeria. We provide free school Past Questions and answer, jamb exams, jamb registration Form and Admissions List to various students to gain admission into Federal, State and Private College Of Education In Nigeria.  This article will also help students to check admission status of various institutions in Nigeria at a go.

Adeyemi College of Education, Ondo, past questions, form and admissions list

Alvan Ikoku College of Education, Owerri, past questions, form and admissions list

Alvan Ikoku College of Education, Owerri, past questions, form and admissions list

Federal College of Educ. Abeokuta, past questions, form and admissions list

Federal College of Education, Eha-Amufu, past questions, form and admissions list

Federal College of Education, Kano, past questions, form and admissions list

Federal College of Education, Katsina, past questions, form and admissions list

Federal college of Education, Kontagora, past questions, form and admissions list

Federal College of Education, Obudu, past questions, form and admissions list

Federal College of Education, Okene, past questions, form and admissions list

Federal College of Education, Okene, past questions, form and admissions list

Federal College of Education, Pankshin, past questions, form and admissions list

 Federal College of Education, Yola, past questions, form and admissions list

Federal College of Education, Zaria, past questions, form and admissions list

Federal College of Education (Technical), Akoka, past questions, form and admissions list

Federal College of Education (Technical), Asaba, past questions, form and admissions list

Federal College of Education (Technical), Bichi, past questions, form and admissions list

Federal College of Education (Technical), Gombe, past questions, form and admissions list

Federal College of Education (Technical), Gusau, past questions, form and admissions list

Federal College of Education (Technical), Omoku, past questions, form and admissions list

Federal College of Education (Special) Oyo, past questions, form and admissions list

State college of education Past Questions, jamb exam, jamb registration Form And Admissions List

College of Education, Agbor, past questions, form and admissions list

Akwa-Ibom State College of Education, Afaha-Nsit, past questions, form and admissions list

College of Education, Akwanga, past questions, form and admissions list

College of Education, Akwanga, past questions, form and admissions list

Cross River State College of Education, Akamkpa, past questions, form and admissions list

Adamu Augie College of Education, Argungu, past questions, form and admissions list

College of Education, Azare, past questions, form and admissions list

Bayelsa State College of Education, Okpoama, past questions, form and admissions list

Emmanuel Alyande College of Education, Oyo, past questions, form and admissions list

Enugu State College of Education (Tech.) Enugu, past questions, form and admissions list

College of Education, Ekiadolor, past questions, form and admissions list

Umar Suleiman College of Education, Gashua, past questions, form and admissions list

College of Education, Gindiri, past questions, form and admissions list

Michael Otedola College of Primary Education, Moforiji, past questions, form and admissions list

College of Education, Port Harcourt, past questions, form and admissions list

Adeniran Ogunsanya College of Education, Otto, past questions, form and admissions list

Tai Solarin College of Education, Ijebu-Ode, past questions, form and admissions list

Tai Solarin College of Education, Ijebu-Ode, past questions, form and admissions list

Ebonyi State College of Education, Ikwo, past questions, form and admissions list

College of Education, Ikere, past questions, form and admissions list

College of Education, Ilesha, past questions, form and admissions list

College of Education, Ilesha, past questions, form and admissions list

College of Education, Ilorin, past questions, form and admissions list

College of Education, Jalingo, past questions, form and admissions list

Kano State College of Education, Kumbotso, past questions, form and admissions list

College of Education, Benue, past questions, form and admissions list

Kebbi State College of Education, Argungu, past questions, form and admissions list

College of Education, Minna, past questions, form and admissions list

Nwafor Orizu College of Education, Nsugbe, past questions, form and admissions list

College of Education, Oju, past questions, form and admissions list

College of Education, Oro, past questions, form and admissions list

College of Education, Oro, past questions, form and admissions list

Oyo State College of Education, Oyo, past questions, form and admissions list

www.eacoedoyo.com

College of Education, Warri, past questions, form and admissions list

College of Education, Warri, past questions, form and admissions list

FCT College of Education, Zuba, past questions, form and admissions list

Private college of education in Nigeria Past Questions, jamb exam, jamb registration Form And Admissions List

Angel Crown College of Education, Gidan-Daya, past questions, form and admissions list

Elder Oyama Memorial College of Education, Ofat-Adun, past questions, form and admissions list

Assanusiyah College of Education, Odeomu, past questions, form and admissions list

African Thinkers Community of inquiry College of Education, past questions, form and admissions list

Best Legacy College of Education, Ikirun, past questions, form and admissions list

Bauchi Institute for Arabic and Islamic Studies, past questions, form and admissions list

Calvin Foundation College of Education, Naka, past questions, form and admissions list

Harvard Wilson College of Education, Aba, past questions, form and admissions list

Hill College of Education, Akwanga, past questions, form and admissions list

Institute of Ecumenical Education, Enugu, past questions, form and admissions list

College of Education, Foreign Links Campus Moro, past questions, form and admissions list

College of Education, Foreign Links Campus Moro, past questions, form and admissions list

Diamond College of education aba . past questions,jamb news, admission form and list

Muhyideen College of Education, Ilorin, past questions, form and admissions list

ONIT College of Education, Abagana, past questions, form and admissions list

The African Church College of Education, Lagos, past questions, form and admissions list

St. Augustine College of Education, Yaba, past questions, form and admissions list

Yewa Central College of Education, Ogun, past questions, form and admissions list

List of Federal Universities in Nigeria

Abubakar Tafawa Belewa University, past questions, form and admissions list

Ahmadu Bello University, Zaria, past questions, form and admissions list

Bayero University, Kano, past questions, form and admissions list

Federal University, Gashua, past questions, form and admissions list

Federal University of Tech, Akure, past questions, form and admissions list

Federal University of Petroleum Resources, Effurun, past questions, form and admissions list

Federal University of Technology, Minna, past questions, form and admissions list

Federal University of technology, Owerri, past questions, form and admissions list

Federal University Dutse, past questions, form and admissions list

Federal University Dutsin-Ma, past questions, form and admissions list

Federal University, Ndufu-Alike, past questions, form and admissions list

Federal University, Otuoke, past questions, form and admissions list

Federal University, Wukari, past questions, form and admissions list

Federal University, Birnin Kebbi, past questions, form and admissions list

Federal University, Gusau

Michael Okpara Univeristy of Agric, Umudike, past questions, form and admissions list

Modibbo Adama University of Tech, Yola, past questions, form and admissions list

National Open University of Nigeria, past questions, form and admissions list

Nigeria Police Academy Wudil, past questions, form and admissions list

Nigeria defense Academy, Kaduna, past questions, form and admissions list

Nnamdi Azikiwe University, Awka, past questions, form and admissions list

Obafemi Awolowo University, Ile-Ife, past questions, form and admissions list

University of Abuja, Gwagwalada, past questions, form and admissions list

University of Agriculture Abeokuta, past questions, form and admissions list

University of Agriculture Markurdi, past questions, form and admissions list

University of Benin, past questions, form and admissions list

University of Calabar, past questions, form and admissions list

University of Lagos, past questions, form and admissions list

University of Maiduguri, past questions, form and admissions list

University of Nigeria Nsukka, past questions, form and admissions list

University of Port-Harcourt, past questions, form and admissions list

University of Uyo, past questions, form and admissions list

Usmanu Danfodiyo University, past questions, form and admissions list

List of State Universities in Nigeria admission list

Abia State University, Uturu, past questions, form and admissions list

Adamawa State University, Mubi, past questions, form and admissions list

Adekunle Ajasin University, Akungba, past questions, form and admissions list

Amrose Alli University, Ikot Akpaden, past questions, form and admissions list

Anambra State University of Sc. & Tech, Uli, past questions, form and admissions list

Anambra State University of Sc. & Tech, Uli, past questions, form and admissions list

Bauchi State Unibversity, Gadau, past questions, form and admissions list

Benue State University Markurdi, past questions, form and admissions list

Bukar Abba Ibrahim University, Damaturu, past questions, form and admissions list

Cross River State University of Sc. & Tech, Calabar, past questions, form and admissions list

Delta State University Abraka, past questions, form and admissions list

Ebonyi State University, Abakaliki, past questions, form and admissions list

Ekiti State University, past questions, form and admissions list

Enugu State University of Sc. & Tech. Enugu, past questions, form and admissions list

Gombe State University, Gombe

Ibrahim Badamasi Babangida University, past questions, form and admissions list

Ignatius Ajuru University of Education, past questions, form and admissions list

Imo state University,Owerri, past questions, form and admissions list

Jigawa State University, past questions, form and admissions list

Kaduna State University, Kaduna past questions, form and admissions list

Kano University of Sc. & Tech, Wudil

Kebbi State University, Kebbi, past questions, form and admissions list

Kogi State University, Anyigba, past questions, form and admissions list

Kwara State University, Ilorin, past questions, form and admissions list

Ladoke Akintola university of Tech, past questions, form and admissions list

Lagos State University Ojo, past questions, form and admissions list

Nasarawa State University, Keffi, past questions, form and admissions list

Niger Delta University, Yenagoe, past questions, form and admissions list

Olabisi Onabanjo University Ago-Iwoye, past questions, form and admissions list

Ondo State University of Sc. & Tech, Okitipupa, past questions, form and admissions list

Osun State University, Oshogbo, past questions, form and admissions list

Plateau State University, Bokkos, past questions, form and admissions list

Rivers State University of Sc. & Tech, past questions, form and admissions list

Tai Solarin University of Education, Ijebu-ode, past questions, form and admissions list

Taraba State University, Jalingo, past questions, form and admissions list

Umaru Musa Yar’Adua University, past questions, form and admissions list

Private Universities

Achievers University, Owo, past questions, form and admissions list

Adeleke University, Ede, past questions, form and admissions list

Afe Babalola University, Ado- Ekiti, past questions, form and admissions list

African University of Sc. & Tech, Abuja, past questions, form and admissions list

Al-hikmah University, Ilorin, past questions, form and admissions list

Ajayi Crowther University, Ibadan, past questions, form and admissions list

Al-Qalam University, Katsina, past questions, form and admissions list

American University of Nigeria, Yola, past questions, form and admissions list

Babcock University, Ilishan, past questions, form and admissions list

Baze University, past questions, form and admissions list

Bells University of Technology, Otta, past questions, form and admissions list

Benson Idahosa University, Benin, past questions, form and admissions list

Bingham University, New Karu, past questions, form and admissions list

Bowen University, Iwo, past questions, form and admissions list

Caleb University, Lagos, past questions, form and admissions list

Caritas University, Enugu, past questions, form and admissions list

CETEP City University, Lagos, past questions, form and admissions list

Covenant University, Ota, past questions, form and admissions list

Crawford University, Igbesa, past questions, form and admissions list

Crescent University, past questions, form and admissions list

Elizade University, Ilara-mokin, past questions, form and admissions list

Fountain University, Oshogbo, past questions, form and admissions list

Gregory University, Uturu, past questions, form and admissions list

Hallmark University, past questions, form and admissions list

Igbinedion University, Okada

Joseph Ayo Babalola University,Ikeji, past questions, form and admissions list

Kwararafa University, Wukari, past questions, form and admissions list

Lead City University, Ibadan, past questions, form and admissions list

Madonna University, Okija

Mcpherson University, Seriki

Nigerian-Turkish Nile University, Abuja, past questions, form and admissions list

Novena University, Ogume, past questions, form and admissions list

Obong University, Obong Ntak, past questions, form and admissions list

Oduduwa University, Ipetumodu, past questions, form and admissions list

Pan-African University, Lagos, past questions, form and admissions list

Paul University, Awka, past questions, form and admissions list

Redeemer’s University, Mowe, past questions, form and admissions list

Renaissance University, Enugu, past questions, form and admissions list

Salem University, Lokoja, past questions, form and admissions list

Tansian University, Umunya, past questions, form and admissions list

University of Mkar

Veritas University, past questions, form and admissions list

Wellspring University, Edo, past questions, form and admissions list

Wesley University of Sc. & Tech, Ondo, past questions, form and admissions list

Western Delta University, Oghara

List of all the Federal Polytechnics in Nigeria

    Air Force Institute of Technology Nigerian Air Force, past questions, form and admissions list

    Air Force Institute of Technology Nigerian Air Force, past questions, form and admissions list

    Akanu Ibiam Federal Polytechnic, Unwana, past questions, form and admissions list

Nigeria Army School of Military Engineering, past questions, form and admissions list

     Auchi Polytechnic past questions, form and admissions list

     Auchi Polytechnic past questions, form and admissions list

    Federal Polytechnic, Ado-Ekiti past questions, form and admissions list

Federal Polytechnic, Ado-Ekiti past questions, form and admissions list

Federal Polytechnic, Bauchi, past questions, form and admissions list

    Federal Polytechnic, Bida, past questions, form and admissions list

 Federal Polytechnic, Bida, past questions, form and admissions list

   Federal Polytechnic, Damaturu, past questions, form and admissions list

     Federal Polytechnic, Ede, Osun State, past questions, form and admissions list

         Federal Polytechnic, Ede, Osun State, past questions, form and admissions list

 Federal Polytechnic, Ida, past questions, form and admissions list

   Federal Polytechnic, Ida, past questions, form and admissions list

  Federal Polytechnic, Ilaro, past questions, form and admissions list

     Federal Polytechnic, Ile-Oluji, Ondo State, past questions, form and admissions list

    Federal Polytechnic, Mubi, past questions, form and admissions list

   Federal Polytechnic, Namoda, past questions, form and admissions list

   Federal Polytechnic, Nassarawa, past questions, form and admissions list

  Federal Polytechnic, Nekede, past questions, form and admissions list

    Federal Polytechnic, Nekede, past questions, form and admissions list

Federal Polytechnic, Offa, past questions, form and admissions list

 Federal Polytechnic, Offa, past questions, form and admissions list

 Federal Polytechnic, Oko, past questions, form and admissions list

Federal School of Dental Technology and Therapy, past questions, form and admissions list

Kaduna Polytechnic, Kaduna, past questions, form and admissions list

Hussaini Adamu Federal Polytechnic, past questions, form and admissions list

Nigeria Army School of Military Engineering, past questions, form and admissions list

Federal College of Animal Health and Production Technology, past questions, form and admissions list

Waziri Umaru Federal Polytechnic Birnin Kebbi, past questions, form and admissions list

Yaba College of Tech, past questions, form and admissions list

List of State Polytechnics in Nigeria

 Abraham Adesanya Polytechnic, Ijebu-Igbo, past questions, form and admissions list

Abia State Polytechnic, past questions, form and admissions list

Adamawa State Polytechnic, past questions, form and admissions list

Akwa-Ibom State Polytechnic, Ikot-Osurua, past questions, form and admissions list

Benue State Poly, Ugbokolo, past questions, form and admissions list

Gateway Polytechnic, Igbesa, past questions, form and admissions list

Rufus Giwa Polytechnic, past questions, form and admissions list

Rufus Giwa Polytechnic, past questions, form and admissions list

The Polytechnic, Ibadan, past questions, form and admissions list

Institute of Mgt. and Tech, past questions, form and admissions list

Imo State Polytechnic, Umuagwo, past questions, form and admissions list

Kano State Polytechnic, past questions, form and admissions list

Kogi State Polytechnic, Lokoja, past questions, form and admissions list

Kwara State Polytechnic, Ilorin, past questions, form and admissions list

Lagos State Poly, Ikorodu, past questions, form and admissions list

Moshood Abiola Poly, past questions, form and admissions list

Nasarawa State Polytechnic, past questions, form and admissions list

Nuhu Bamalli Polytechnic, past questions, form and admissions list

Delta State Polytechnic, Ogwashi-Uku, past questions, form and admissions list

Osun State Poly, Iree, past questions, form and admissions list

Osun State Poly, Iree, past questions, form and admissions list

Osun State College of Tech, Esa-Oke, past questions, form and admissions list

Delta State Polytechnic, Ozoro, past questions, form and admissions list

Plateau State Polytechnic, Barkin-Ladi, past questions, form and admissions list

Adamawa State Poly, past questions, form and admissions list

Rivers State College of Arts and Science, past questions, form and admissions list

Rivers State College of Arts and Science, past questions, form and admissions list

Rivers State Polytechnic, past questions, form and admissions list

Gateway Polytechnic Saapade, past questions, form and admissions list

Edo State Inst. of Tech and Mgt, Usen, past questions, form and admissions list

Niger State Poly, Zungeru, Niger State, past questions, form and admissions list

List of Private Polytechnics in Nigeria

Allover Central Polytechnic, past questions, form and admissions list

Crown Polytechnics, past questions, form and admissions list

Covenant Polytechnic, past questions, form and admissions list

Dorben Polytechnic, Bwari-Garam Road, past questions, form and admissions list

Fidei Polytechnic, Gboko, past questions, form and admissions list

Grace Polytechnic, past questions, form and admissions list

Grace Polytechnic, past questions, form and admissions list

Igbajo Polytechnic, past questions, form and admissions list

The Polytechnic, Ile-Ife, NITEL Road, past questions, form and admissions list

Lagos City Poly, Ikeja, Lagos State, past questions, form and admissions list

Light House Polytechnic, Eubuobanosa, past questions, form and admissions list

Interlink Polytechnic, past questions, form and admissions list

Kings Polytechnic, Ubiaja, past questions, form and admissions list

RONIK Polytechnic, past questions, form and admissions list

Shaka Polytechnic, Polytechnic, Benin city, past questions, form and admissions list

Temple-Gate Polytechnic, past questions, form and admissions list

Wolex Polytechnic, past questions, form and admissions list

Prime Polytechnic, past questions, form and admissions list

The Polytechnic Imesi-Ile, Osun, past questions, form and admissions list

Heritage Polytechnic, Ikot Udota, past questions, form and admissions list

Ibadan City Polytechnic, past questions, form and admissions list

Share This:

Leave a Reply