IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
Click here to download our android mobile app to your phone for more materials and others
COMPLETE PROJECT MATERIAL COST 3000 NAIRA
ORDER NOW
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER: 0115939447
Account Name: Chi E-Concept Int’l
Account Name: 3059320631
We also accept : ATM transfer , online money transfer
OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.
form>
Call Help Desk Line : 08074466939,08063386834.
After Payment Send Your Payment Details To
08074466939 Or 08063386834, The Project Title You Selected On Our Website , Amount Paid, Depositor Name, Your Email Address, Payment Date. You Will Receive Your Material In Less Than 1 Hour Once We Confirm Your Payment.
WE HAVE SECURITY IN OUR BUSINESS.
MONEY BACK GUARANTEE
You may also need: web design company in Nigeria
CHAPTER ONE
1.0 INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer meant merely for storage; the label nowadays addresses concerns about the product, ingredients shelf life and so on (Rahim 2002) .
According to Rahim, packaging is “now more a component of the brands image than ever” Tins and cartons have given way to sleek pouches, satchets and plastic containers. Therefore, we can define packaging as all activities of designing and producing the container for a product, the container is called the package.
Branding is a major issue in product strategy, perhaps the most distinctive skill of professional marketers in their ability to create, maintain, produce and enhance brand. Branding is the art and corner stone of marketing. The American marketing association defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Thus a brand identifies the seller or maker.
Branding has nothing to do with the design of a product which include both the intrinsic and entrinsic qualities of a product, that is packaging, textile, colour, names tastes and so on.
Branding is infact the composite of activities in establishing brand names, brand mark, copyright and the like. In the absence of branding, there cannot be any better described marketing situation than confastic marketing.
Therefore, when branding and packaging came, it becomes so strong that today hardly anything goes unbranded. Example salt is packaged in distinctive manufacturers containers or sacks, oranges are stamped with growers names, common belt and nuts are packaged in cellophane with distributors label and automobile companies, spark plugs, tyre, bear separate brand names from the auto makers.
The brand name and trade marks provide legal protection of improving product features which will otherwise be copied by competitors. moreover, branding gives the seller the opportunity to attract a loyal and profitable set of customers and also gives sellers some protection from competitors greater control in planning their marketing mix. All these make companies to spend a lot on branding and packaging with the sole aim of product differentiation and identification thereby changing the taste of customers as a result, making good sales turnover.
1.1 BACKGROUND OF THE STUDY
Branding and packaging has become an essential motivating factor in the area of sales turnover in any organization, whether manufacturers of industrial or consumer products.
The researcher choice of the subject matter was as a result of the keen interest he has on sales turnover especially the packaging and branding involves to identify the level of dependence of customers to this effort and to the organizations.
Hence, the impact of branding and packaging on sales turnover, of Nestle foods Nigeria Ltd.
The researcher also deliberated on the effectiveness, achievement and the results that branding and packaging has brought to the organization in terms of sales volume and profitability.
Nestle Plc began simple trading operation in Nigeria in 1961 and ha today grown in to a leading food manufacturing and marketing company. It is a publicly quoted company listed, since 1978, on the Nigeria stock exchange (now known as Lagos stock exchange) the main production units were designed in line with modern manufacturing method which ensure efficient production of the following products. NESTLE NUTREND, NESTLE CERELAC MAIZE AND NESTLE CERELAC CHOCOLATE, NESTLE GOLDENMORN, NESTLE MILO, CHOCOMILO, MAGGI CUBES, etc. nestle Nigeria Plc has its regional sales office in Lagos region, east region North-West region and north east region. It has its depot in Ibadan, Benin, Kaduna, Makurdi Kano, Aba and Jos.
1.2 STATEMENT OF THE PROBLEM
The issue of branding and packaging of food products in the Nigeria context can not be over emphasized, some are of the view that food product branding and packaging will constitute a problem to the society at large while other disagree with this issue. To be more precise, an example is that we have different types of soft drinks which, when consumed by the customers will give the…
This article highlights various college of education website in Nigeria. We provide free school Past Questions and answer, jamb exams, jamb registration Form and Admissions List to various students to gain admission into Federal, State and Private College Of Education In Nigeria. This article will also help students to check admission status of various institutions in Nigeria at a go.
Adeyemi College of Education, Ondo, past questions, form and admissions list
Alvan Ikoku College of Education, Owerri, past questions, form and admissions list
Alvan Ikoku College of Education, Owerri, past questions, form and admissions list
Federal College of Educ. Abeokuta, past questions, form and admissions list
Federal College of Education, Eha-Amufu, past questions, form and admissions list
Federal College of Education, Kano, past questions, form and admissions list
Federal College of Education, Katsina, past questions, form and admissions list
Federal college of Education, Kontagora, past questions, form and admissions list
Federal College of Education, Obudu, past questions, form and admissions list
Federal College of Education, Okene, past questions, form and admissions list
Federal College of Education, Okene, past questions, form and admissions list
Federal College of Education, Pankshin, past questions, form and admissions list
Federal College of Education, Yola, past questions, form and admissions list
Federal College of Education, Zaria, past questions, form and admissions list
Federal College of Education (Technical), Akoka, past questions, form and admissions list
Federal College of Education (Technical), Asaba, past questions, form and admissions list
Federal College of Education (Technical), Bichi, past questions, form and admissions list
Federal College of Education (Technical), Gombe, past questions, form and admissions list
Federal College of Education (Technical), Gusau, past questions, form and admissions list
Federal College of Education (Technical), Omoku, past questions, form and admissions list
Federal College of Education (Special) Oyo, past questions, form and admissions list
State college of education Past Questions, jamb exam, jamb registration Form And Admissions List
College of Education, Agbor, past questions, form and admissions list
Akwa-Ibom State College of Education, Afaha-Nsit, past questions, form and admissions list
College of Education, Akwanga, past questions, form and admissions list
College of Education, Akwanga, past questions, form and admissions list
Cross River State College of Education, Akamkpa, past questions, form and admissions list
Adamu Augie College of Education, Argungu, past questions, form and admissions list
College of Education, Azare, past questions, form and admissions list
Bayelsa State College of Education, Okpoama, past questions, form and admissions list
Emmanuel Alyande College of Education, Oyo, past questions, form and admissions list
Enugu State College of Education (Tech.) Enugu, past questions, form and admissions list
College of Education, Ekiadolor, past questions, form and admissions list
Umar Suleiman College of Education, Gashua, past questions, form and admissions list
College of Education, Gindiri, past questions, form and admissions list
Michael Otedola College of Primary Education, Moforiji, past questions, form and admissions list
College of Education, Port Harcourt, past questions, form and admissions list
Adeniran Ogunsanya College of Education, Otto, past questions, form and admissions list
Tai Solarin College of Education, Ijebu-Ode, past questions, form and admissions list
Tai Solarin College of Education, Ijebu-Ode, past questions, form and admissions list
Ebonyi State College of Education, Ikwo, past questions, form and admissions list
College of Education, Ikere, past questions, form and admissions list
College of Education, Ilesha, past questions, form and admissions list
College of Education, Ilesha, past questions, form and admissions list
College of Education, Ilorin, past questions, form and admissions list
College of Education, Jalingo, past questions, form and admissions list
Kano State College of Education, Kumbotso, past questions, form and admissions list
College of Education, Benue, past questions, form and admissions list
Kebbi State College of Education, Argungu, past questions, form and admissions list
College of Education, Minna, past questions, form and admissions list
Nwafor Orizu College of Education, Nsugbe, past questions, form and admissions list
College of Education, Oju, past questions, form and admissions list
College of Education, Oro, past questions, form and admissions list
College of Education, Oro, past questions, form and admissions list
Oyo State College of Education, Oyo, past questions, form and admissions list
College of Education, Warri, past questions, form and admissions list
College of Education, Warri, past questions, form and admissions list
FCT College of Education, Zuba, past questions, form and admissions list
Private college of education in Nigeria Past Questions, jamb exam, jamb registration Form And Admissions List
Angel Crown College of Education, Gidan-Daya, past questions, form and admissions list
Elder Oyama Memorial College of Education, Ofat-Adun, past questions, form and admissions list
Assanusiyah College of Education, Odeomu, past questions, form and admissions list
African Thinkers Community of inquiry College of Education, past questions, form and admissions list
Best Legacy College of Education, Ikirun, past questions, form and admissions list
Bauchi Institute for Arabic and Islamic Studies, past questions, form and admissions list
Calvin Foundation College of Education, Naka, past questions, form and admissions list
Harvard Wilson College of Education, Aba, past questions, form and admissions list
Hill College of Education, Akwanga, past questions, form and admissions list
Institute of Ecumenical Education, Enugu, past questions, form and admissions list
College of Education, Foreign Links Campus Moro, past questions, form and admissions list
College of Education, Foreign Links Campus Moro, past questions, form and admissions list
Diamond College of education aba . past questions,jamb news, admission form and list
Muhyideen College of Education, Ilorin, past questions, form and admissions list
ONIT College of Education, Abagana, past questions, form and admissions list
The African Church College of Education, Lagos, past questions, form and admissions list
St. Augustine College of Education, Yaba, past questions, form and admissions list
Yewa Central College of Education, Ogun, past questions, form and admissions list
List of Federal Universities in Nigeria
Abubakar Tafawa Belewa University, past questions, form and admissions list
Ahmadu Bello University, Zaria, past questions, form and admissions list
Bayero University, Kano, past questions, form and admissions list
Federal University, Gashua, past questions, form and admissions list
Federal University of Tech, Akure, past questions, form and admissions list
Federal University of Petroleum Resources, Effurun, past questions, form and admissions list
Federal University of Technology, Minna, past questions, form and admissions list
Federal University of technology, Owerri, past questions, form and admissions list
Federal University Dutse, past questions, form and admissions list
Federal University Dutsin-Ma, past questions, form and admissions list
Federal University, Ndufu-Alike, past questions, form and admissions list
Federal University, Otuoke, past questions, form and admissions list
Federal University, Wukari, past questions, form and admissions list
Federal University, Birnin Kebbi, past questions, form and admissions list
Michael Okpara Univeristy of Agric, Umudike, past questions, form and admissions list
Modibbo Adama University of Tech, Yola, past questions, form and admissions list
National Open University of Nigeria, past questions, form and admissions list
Nigeria Police Academy Wudil, past questions, form and admissions list
Nigeria defense Academy, Kaduna, past questions, form and admissions list
Nnamdi Azikiwe University, Awka, past questions, form and admissions list
Obafemi Awolowo University, Ile-Ife, past questions, form and admissions list
University of Abuja, Gwagwalada, past questions, form and admissions list
University of Agriculture Abeokuta, past questions, form and admissions list
University of Agriculture Markurdi, past questions, form and admissions list
University of Benin, past questions, form and admissions list
University of Calabar, past questions, form and admissions list
University of Lagos, past questions, form and admissions list
University of Maiduguri, past questions, form and admissions list
University of Nigeria Nsukka, past questions, form and admissions list
University of Port-Harcourt, past questions, form and admissions list
University of Uyo, past questions, form and admissions list
Usmanu Danfodiyo University, past questions, form and admissions list
List of State Universities in Nigeria admission list
Abia State University, Uturu, past questions, form and admissions list
Adamawa State University, Mubi, past questions, form and admissions list
Adekunle Ajasin University, Akungba, past questions, form and admissions list
Amrose Alli University, Ikot Akpaden, past questions, form and admissions list
Anambra State University of Sc. & Tech, Uli, past questions, form and admissions list
Anambra State University of Sc. & Tech, Uli, past questions, form and admissions list
Bauchi State Unibversity, Gadau, past questions, form and admissions list
Benue State University Markurdi, past questions, form and admissions list
Bukar Abba Ibrahim University, Damaturu, past questions, form and admissions list
Cross River State University of Sc. & Tech, Calabar, past questions, form and admissions list
Delta State University Abraka, past questions, form and admissions list
Ebonyi State University, Abakaliki, past questions, form and admissions list
Ekiti State University, past questions, form and admissions list
Enugu State University of Sc. & Tech. Enugu, past questions, form and admissions list
Ibrahim Badamasi Babangida University, past questions, form and admissions list
Ignatius Ajuru University of Education, past questions, form and admissions list
Imo state University,Owerri, past questions, form and admissions list
Jigawa State University, past questions, form and admissions list
Kaduna State University, Kaduna past questions, form and admissions list
Kano University of Sc. & Tech, Wudil
Kebbi State University, Kebbi, past questions, form and admissions list
Kogi State University, Anyigba, past questions, form and admissions list
Kwara State University, Ilorin, past questions, form and admissions list
Ladoke Akintola university of Tech, past questions, form and admissions list
Lagos State University Ojo, past questions, form and admissions list
Nasarawa State University, Keffi, past questions, form and admissions list
Niger Delta University, Yenagoe, past questions, form and admissions list
Olabisi Onabanjo University Ago-Iwoye, past questions, form and admissions list
Ondo State University of Sc. & Tech, Okitipupa, past questions, form and admissions list
Osun State University, Oshogbo, past questions, form and admissions list
Plateau State University, Bokkos, past questions, form and admissions list
Rivers State University of Sc. & Tech, past questions, form and admissions list
Tai Solarin University of Education, Ijebu-ode, past questions, form and admissions list
Taraba State University, Jalingo, past questions, form and admissions list
Umaru Musa Yar’Adua University, past questions, form and admissions list
Private Universities
Achievers University, Owo, past questions, form and admissions list
Adeleke University, Ede, past questions, form and admissions list
Afe Babalola University, Ado- Ekiti, past questions, form and admissions list
African University of Sc. & Tech, Abuja, past questions, form and admissions list
Al-hikmah University, Ilorin, past questions, form and admissions list
Ajayi Crowther University, Ibadan, past questions, form and admissions list
Al-Qalam University, Katsina, past questions, form and admissions list
American University of Nigeria, Yola, past questions, form and admissions list
Babcock University, Ilishan, past questions, form and admissions list
Baze University, past questions, form and admissions list
Bells University of Technology, Otta, past questions, form and admissions list
Benson Idahosa University, Benin, past questions, form and admissions list
Bingham University, New Karu, past questions, form and admissions list
Bowen University, Iwo, past questions, form and admissions list
Caleb University, Lagos, past questions, form and admissions list
Caritas University, Enugu, past questions, form and admissions list
CETEP City University, Lagos, past questions, form and admissions list
Covenant University, Ota, past questions, form and admissions list
Crawford University, Igbesa, past questions, form and admissions list
Crescent University, past questions, form and admissions list
Elizade University, Ilara-mokin, past questions, form and admissions list
Fountain University, Oshogbo, past questions, form and admissions list
Gregory University, Uturu, past questions, form and admissions list
Hallmark University, past questions, form and admissions list
Joseph Ayo Babalola University,Ikeji, past questions, form and admissions list
Kwararafa University, Wukari, past questions, form and admissions list
Lead City University, Ibadan, past questions, form and admissions list
Nigerian-Turkish Nile University, Abuja, past questions, form and admissions list
Novena University, Ogume, past questions, form and admissions list
Obong University, Obong Ntak, past questions, form and admissions list
Oduduwa University, Ipetumodu, past questions, form and admissions list
Pan-African University, Lagos, past questions, form and admissions list
Paul University, Awka, past questions, form and admissions list
Redeemer’s University, Mowe, past questions, form and admissions list
Renaissance University, Enugu, past questions, form and admissions list
Salem University, Lokoja, past questions, form and admissions list
Tansian University, Umunya, past questions, form and admissions list
Veritas University, past questions, form and admissions list
Wellspring University, Edo, past questions, form and admissions list
Wesley University of Sc. & Tech, Ondo, past questions, form and admissions list
Western Delta University, Oghara
List of all the Federal Polytechnics in Nigeria
Air Force Institute of Technology Nigerian Air Force, past questions, form and admissions list
Air Force Institute of Technology Nigerian Air Force, past questions, form and admissions list
Akanu Ibiam Federal Polytechnic, Unwana, past questions, form and admissions list
Nigeria Army School of Military Engineering, past questions, form and admissions list
Auchi Polytechnic past questions, form and admissions list
Auchi Polytechnic past questions, form and admissions list
Federal Polytechnic, Ado-Ekiti past questions, form and admissions list
Federal Polytechnic, Ado-Ekiti past questions, form and admissions list
Federal Polytechnic, Bauchi, past questions, form and admissions list
Federal Polytechnic, Bida, past questions, form and admissions list
Federal Polytechnic, Bida, past questions, form and admissions list
Federal Polytechnic, Damaturu, past questions, form and admissions list
Federal Polytechnic, Ede, Osun State, past questions, form and admissions list
Federal Polytechnic, Ede, Osun State, past questions, form and admissions list
Federal Polytechnic, Ida, past questions, form and admissions list
Federal Polytechnic, Ida, past questions, form and admissions list
Federal Polytechnic, Ilaro, past questions, form and admissions list
Federal Polytechnic, Ile-Oluji, Ondo State, past questions, form and admissions list
Federal Polytechnic, Mubi, past questions, form and admissions list
Federal Polytechnic, Namoda, past questions, form and admissions list
Federal Polytechnic, Nassarawa, past questions, form and admissions list
Federal Polytechnic, Nekede, past questions, form and admissions list
Federal Polytechnic, Nekede, past questions, form and admissions list
Federal Polytechnic, Offa, past questions, form and admissions list
Federal Polytechnic, Offa, past questions, form and admissions list
Federal Polytechnic, Oko, past questions, form and admissions list
Federal School of Dental Technology and Therapy, past questions, form and admissions list
Kaduna Polytechnic, Kaduna, past questions, form and admissions list
Hussaini Adamu Federal Polytechnic, past questions, form and admissions list
Nigeria Army School of Military Engineering, past questions, form and admissions list
Federal College of Animal Health and Production Technology, past questions, form and admissions list
Waziri Umaru Federal Polytechnic Birnin Kebbi, past questions, form and admissions list
Yaba College of Tech, past questions, form and admissions list
List of State Polytechnics in Nigeria
Abraham Adesanya Polytechnic, Ijebu-Igbo, past questions, form and admissions list
Abia State Polytechnic, past questions, form and admissions list
Adamawa State Polytechnic, past questions, form and admissions list
Akwa-Ibom State Polytechnic, Ikot-Osurua, past questions, form and admissions list
Benue State Poly, Ugbokolo, past questions, form and admissions list
Gateway Polytechnic, Igbesa, past questions, form and admissions list
Rufus Giwa Polytechnic, past questions, form and admissions list
Rufus Giwa Polytechnic, past questions, form and admissions list
The Polytechnic, Ibadan, past questions, form and admissions list
Institute of Mgt. and Tech, past questions, form and admissions list
Imo State Polytechnic, Umuagwo, past questions, form and admissions list
Kano State Polytechnic, past questions, form and admissions list
Kogi State Polytechnic, Lokoja, past questions, form and admissions list
Kwara State Polytechnic, Ilorin, past questions, form and admissions list
Lagos State Poly, Ikorodu, past questions, form and admissions list
Moshood Abiola Poly, past questions, form and admissions list
Nasarawa State Polytechnic, past questions, form and admissions list
Nuhu Bamalli Polytechnic, past questions, form and admissions list
Delta State Polytechnic, Ogwashi-Uku, past questions, form and admissions list
Osun State Poly, Iree, past questions, form and admissions list
Osun State Poly, Iree, past questions, form and admissions list
Osun State College of Tech, Esa-Oke, past questions, form and admissions list
Delta State Polytechnic, Ozoro, past questions, form and admissions list
Plateau State Polytechnic, Barkin-Ladi, past questions, form and admissions list
Adamawa State Poly, past questions, form and admissions list
Rivers State College of Arts and Science, past questions, form and admissions list
Rivers State College of Arts and Science, past questions, form and admissions list
Rivers State Polytechnic, past questions, form and admissions list
Gateway Polytechnic Saapade, past questions, form and admissions list
Edo State Inst. of Tech and Mgt, Usen, past questions, form and admissions list
Niger State Poly, Zungeru, Niger State, past questions, form and admissions list
List of Private Polytechnics in Nigeria
Allover Central Polytechnic, past questions, form and admissions list
Crown Polytechnics, past questions, form and admissions list
Covenant Polytechnic, past questions, form and admissions list
Dorben Polytechnic, Bwari-Garam Road, past questions, form and admissions list
Fidei Polytechnic, Gboko, past questions, form and admissions list
Grace Polytechnic, past questions, form and admissions list
Grace Polytechnic, past questions, form and admissions list
Igbajo Polytechnic, past questions, form and admissions list
The Polytechnic, Ile-Ife, NITEL Road, past questions, form and admissions list
Lagos City Poly, Ikeja, Lagos State, past questions, form and admissions list
Light House Polytechnic, Eubuobanosa, past questions, form and admissions list
Interlink Polytechnic, past questions, form and admissions list
Kings Polytechnic, Ubiaja, past questions, form and admissions list
RONIK Polytechnic, past questions, form and admissions list
Shaka Polytechnic, Polytechnic, Benin city, past questions, form and admissions list
Temple-Gate Polytechnic, past questions, form and admissions list
Wolex Polytechnic, past questions, form and admissions list
Prime Polytechnic, past questions, form and admissions list
The Polytechnic Imesi-Ile, Osun, past questions, form and admissions list
Heritage Polytechnic, Ikot Udota, past questions, form and admissions list
Ibadan City Polytechnic, past questions, form and admissions list