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Advertisers preferences of media channel problems, choice, and reasons

Advertisers preferences of media channel problems, choice, and reasons (a comparative study of daily sun Newspaper and newswatch  Magazine)

 

 

 

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CHAPTER ONE

INTRODUCTION

  • Background of the study                               1
  • Statement of problems 8
  • Objective of study 9
  • Research questions 9
  • Significance of study                                      10
  • Scope of the study 11
  • Limitation of study 11
  • Definition of terms                                         11

CHAPTER TWO

LITERATURE REVIEW

2.1   Introduction                                                    15

2.2   Media selection                                               15

2.3   Theoretical Framework                                  27

 

 

 

CHAPTER THREE 

RESEARCH METHODOLOGY

3.1   Introduction                                                    31

3.2   Research design                                              32

3.3   Population of the study                                  32

3.4   Sample size                                                     33

3.5   Sampling technique                                       34

3.6   Source of data                                                 35

3.7   Instrument for data collection                       35

3.8   Validation of instrument                                        35

3.9   Method of data analysis                                 36

 

 

 

CHAPTER FOUR

DATA INTERPRETATION AND ANALYSIS

4.1   Introduction                                                    37

4.2   Analysis of demographic data                                37

4.3   Discussion of the finding                                42

 

 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1  Summary                                                                43

5.2   Conclusion                                                      43

5.3   Recommendation                                            44

5.4   Recommendation for further studies             45

Reference                                                                47

Appendix                                                         49

Questionnaires                                               50


 

ABSTRACT

This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to present a coherent work. Chapter one focuses on background of study, Statement of Problem, Purpose of Study.

 

 

 

Chapter two focuses on Literature Review and Theoretical Framework. Chapter three focuses on Research Methodology, method and Procedures used in the study. Chapter four deals on Data Presentation and Analysis, while chapter five deals on Summary, Conclusion and Recommendations. What the researcher has in mind is to find out the best channel for advertising. The study proved that Daily Sun Newspaper is more effective in advertising than Newswatch Magazine.

 


 

CHAPTER ONE

INTRODUCTION

1.1  Background of Study

An advertiser can be defined as a person, organization or company that places advertisements in order to target audience or customers. The entire business of a commercial organization or company starts with advertising. That is to say that the rise and fall of the profit of a company depends solely on the expenditure incurred by the advertiser.

A form of marketing communication used to persuade an audience to take or continue some actions, usually with respect to a commercial offering, or political or ideological support.

In Latin, “ad vertere” means to “to turn toward”. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.

According to Wikipedia Atom Feed, Advertising is the communication relayed from companies to persuade an audience to purchase their products this communication is usually through various form of paid media like TV and radio commercials, print adverts, bill boards and more recently, product placement.

Adverts are placed where advertisers believe they will reach the largest, most relevant audience.

Commercial business use advertising to drive the consumption of their product, while non-profit organization may place adverts to raise awareness or encourage a change in behavior or perception.

Advertising messages are usually paid for by sponsors and viewed via various old media including mass media such as newspapers, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail, or new media such as blogs, websites or text messages.

 

 

Commercial advertisers often seek to generate increased consumption of their products or services through “branding” which involves associating a product name or image with certain qualities in the minds of consumers.

 

 

Non commercial advertisers who spend money to advertise items other than a consumer product or service include, political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may rely on free modes of persuasion, such as a Public Service Announcement (PSA).

 

 

According to Jefkins (1998-187) defines advertising media as that which supplies the vehicles for advertising message, carrying them to the right readers, viewers, listeners or passers by. It may also be referred to as the vehicles that propel the messages to where they are needed”.

Advertising media selection is the process of choosing the most cost – effective media for advertising to achieve the required coverage and number of expures in a target audience.

Media selection is typically measured on two dimensions: frequency and spread.

In frequency, it is insufficient for a target audience member to have just one “Opportunity To See (OTS)” the advertisement. In traditional media, around five OTS are believed or required for a reasonable impact. Some research shows that advertisements require significant exposure to consumers before they can even register.

Those viewers who receive fewer OTS are insufficiently motivated, and extra advertising is wasted on those who receive more.

The major steps in media selection as:-

 

 

Deciding on reach, frequency and impact, secondly, choosing among major media types. Thirdly, Decoding on media timing.

The advertiser decides on the reach and frequency of the media channel he is about to choose.

He further considers the percentage of people in the target audience who are exposed to the advertising campaign during a given period of time. Frequency refers to how many times the average person in the target market is exposed to the message. Media impact involves the qualitative value.

The advertiser must decide on how to schedule the advertising over the course of the year. There are different types of media channels open to the advertisers.

They are the Electronic or Broadcasting Media, which includes the radio and television.

According to Neli Kokemuller, magazines and newspapers are important print media used by companies to deliver advertising messages. They share similarities as print media, the strengths and weaknesses of each medium are distinct.

Newspapers tend to offer opportunities for the broadcast range of advertisers, but magazines have strengths in helping you connect with a specific audience.

Not minding these few merits they still have their demerit which is now left for the advertisers to determine.

Advertisers some times choose among magazines and newspaper based on their strength, weakness, lead times, creativity, life span and cost effectiveness.

Magazines are typically read by highly interested audiences because there are specific magazines for various topics. It allows you to reach an audience that has higher potential for persuasion if your products relate closely to the topic of the publication magazines are however more costly than newspapers.

Newspapers on the other hand offer affordable advert rates which benefits small businesses on a tight budget.

 

 

However, despite the fact that newspapers offer color, newspaper design it isn’t nearly as captivating it diminishes as large copy runs. They are useful when reaching a broad geographic market, but they are limited if you have a more specific demographic market.

Newspapers are highly advantageous on targeting geographic market segments. Its publications include local, regional and national newspapers. The lead time of a newspaper is short which an advantage.

However, magazine has narrow audience, long-lead time and more expensive. Though they are more creative and have longer life than newspaper.

 

1.2  Statement of problem

Advertising play an important role in persuading thee target audience to purchase a companies products. That is why we say that the rise and fall of advertising business solely depend on the expenditure incurred by advertiser.

As a result of this the researcher is bent on finding some of the problems encountered by the advertisers while choosing the different media of their choices.

This study therefore is zeroed down to Daily Sun newspaper and Newswatch magazine. The advertisers are faced with the challenges of choosing the between frequency of publication, their life span and cost of effectiveness which will enable them choose the most effective for their advertisement.

 

1.3  Objectives of the Study

The primary aim of this study to enable the researcher determine the most effective media channels of advertisement.

The researcher at the end of this study will be able to bring out the strength and weakness of newspaper and magazine advertisement and give the advertiser the privilege of choosing the media of the choice.   

1.4  Research Question

  • Is Daily Sun and Newswatch magazine effective for advertising?
  • Is the cost of advertising in Daily Sun and Newswatch magazine affordable?
  • Do Daily Sun and Newswatch magazine reach maximum number of people?
  • Is Daily Sun and Newswatch magazine perfect for advertisement?

 

1.5  Significance of the Study

This study will help advertisers and prospective advertisers to determine the best channels to be adopted why advertising for their various companies.

It will also help to elaborate more on the problems that advertisers face why choosing a channel of their choice.

Furthermore, it will also serve as a literature or reference material one can consult in this area of study if the need arises.

 

1.6  Scope of Study        

Determining the media channels preferred by different advertisers for there different advertisement is a very big task. This study in order to be conclusive in its facts finding zeroed it down to Daily Sun Newspaper and Newswatch Magazine using few advertisers in Oko.

 

 

 

1.7  Limitation of Study

There are certain factors or problems encountered by the researcher during the process of finding and collection of data. There were some logistics problems, some respondent were uncooperative with some questionnaire unreturned and unanswered.

 

1.8  Definition of Terms

Some terminologies in this work would be defined for the purpose of understanding properly what the researcher means.

Those terms include:

  1. Advertising: “Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, service or ideas by identified sponsors through the various media” (Bovee, 1992:7).
  2. Advertisers: A person organization or company that places advertisements in order to target customers.
  3. Newspaper: A printed publication (usually issued daily or weekly) consisting of folded unstapled sheets and containing news, feature articles, advertisements and correspondence.
  4. Magazine: A periodical publication containing articles and illustrations, typically covering a particular subject or area of interest. The paper usually have glossy papers.
  5. Media channel: specific medium used in reaching intended audience, such as newspapers, radio station, television stations etc.

 

 

  1. Effectiveness: The degree to which something is successful in producing a desired result success.
  2. Preferences: A greater liking for one alternative over another or others.
  3. Customer: An individual or business that purchases goods or services produced by a business, since it is the customer who pays for supply and creates demand.
  4. Communication: Two way process of reaching mutual understanding in which participant not exchange (encode-decode) information, news ideas and feeling but also create and share meaning.
  5. Consumption: The process in which the substance of a thing is completely destroyed, used up or incorporated or transformed into something else. Consumption of good and services is the amount of them used in a particular time period.
  6. Branding: The process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
  7. Frequency: the number of time that an event occurs within a given period.
  8. Market segment: the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demands characteristics.

 

CHAPTER TWO

LITERATURE REVIEW

 

 

 

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PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

CHAPTER ONE

INTRODUCTION

1.1      BACKGROUND OF THE STUDY

As competition between businesses geared up, if becomes imperative to turn, attention to customers needs and wants which are naturally insatiable. The marketing concept arose to challenge all other previous concept. Orjih (1998) in his book “Seminar in Banking and finance.” Concluded that marketing concept holds the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more / effectively and efficiently than its competitions. The marketing concept is of frame of mind which the market focus, customer orientation coordinated marketing and profitability.

The marketing concepts starts with a well defined market, and the organization that determines who its markets will be, who he hopes to satisfy as concluded by Melver and Geoffrey (1980) in book “Marketing financial services.

By customer orientation, it implies that the customer’s need is defined from customer’s view point and not from the aspect of the company. The customers orientation seeks to crown the customers as “king” recognizing the fact that the customers is the life blood of an organization. A business man once said that “Our aim goes beyond satisfying the customers”. Coordinating marketing entails that all the various marketing function like, advertising, marketing research, sales forces and so on due properly integrated and must be well coordinated with other departments in the company. The companies are to make profit. A company will make more profit, if it satisfies its customer’s needs better than competitors. Therefore, in applying the marketing concept, companies would produce what the customers want, and by so doing, they maximize more profit.

Several authors have stated the need to adopt the marketing concept by the business entities. Kotler (1997) in his book “marketing management analysis, planning and control”.

Said that most companies do not really grasp or embrace the marketing concept until they are driven to it by circumstance like, sales dechine, slow growth, changing of buying patterns by the customers, increasing competition and increase in marketing expenditure. The emergence of  banking industries and its services in Nigeria can be traced back to 100years ago. The activities of transactional corperation, the financial transactions of the colonial government the decline of the better system of trade and the increasing acceptance of British silver currency, all these required an institution in the form of a commercial banks for softy and transmission of funds, the importation and distribution of British silver coins and provision of credit to the government and trading companies who need the services of the banking industries. Banks were out to make profit interest gotten from the credits granted to these customers, without actually satisfying the customers. They never really thought of the customers as the life blood of the banking industries.

In the past, banks were operating in a seller’s market which made demarketing possible, but the environment is dynamic, such that if bank are taking place in industry and commerce, only banks that are efficient and effective can satisfy customer. This in scarce and abundant economics alike the problem is not production but marketing, if only we accept the truth that mass marketing is a pre-requisite for a successful mass production. Therefore, marketing consideration can only be the most critical factor in any business planning.

1.2      STATEMENT OF THE PROBLEMS

In banking industries, the quality of services rendered by the banks have been attracting critisms from people in all works of life. The government functionaries, businessmen, the media and the general public are all very critical of banking services. The complaint ranges from those of efficiency, favouritism, long delays in casting cheques or making withdrawals, tardiness in granting loans or credits, unfriendly attitude of bank workers. Even the government that own a sizeable proportion of shares in most banks is known to constant aceusation of banks for not identifying enough with nation’s aspiration. That is the reason why one time the general staff had a cause to appeal to banks to leave arm chair banking and adopt the marketing concept in carrying out banking activities. Most banks do not put their customers in the prime place as there are supposed to be. There is now keen competition and accurate competition means applying the marketing concepts. Now, are these critisms about banks justified, or are they just a mere rundown of banking industry because they are making profit in an era of economic slump?

1.3     OBJECTIVE OF THE STUDY

From all that have been written above, it is the aim of this study to take a segment of the banking industry and study the approach of the banks to their customer.

–         To evaluate the application of the marketing concept by banks as a base for rendering services to their customers.

–         To determine the various ways of marketing of banking services by the banks to their customers.

–         To determine the effectiveness of marketing mix in the marketing of financial services.

–         To identify the problems of marketing of banking services

–         To proffer solutions to the problem of marketing of financial services.

–         To appraise marketing strategies and make recommendations that would be more effective in the marketing services.

1.4     RESEARCH QUESTION

– What is the amount of time spent by customers in carious banks during a normal banking transaction?

– What is the reaction of customers as to the rendering of banks services?

– How does bank staff and customers relates one another?

– Does banks provide enough services and infrastructural facilities?

– Does banks apply marketing concepts by satisfying their customers in the way they render their services?

1.5     RESEARCH HYPOTHESIS

The project is conducted with the aim of providing which to accept between null and alternative hypothesis, which is stated below.

Ho:    Application of marketing concepts is not the bases for rendering    effective service to bank customers by banks.

Hi:    Application of marketing concept is the bases for rendering   effective services to bank customers by banks.

Ho:    Time Consuming is not one of the problems in the banking   services.

Hi:     Time consuming is one of the problems in the banking services

Ho:    Marketing of banking services has not significantly,

Hi:     Marketing of banking services has significantly contributed to        banks profitability.

 

1.6            SIGNIFICANCE OF THE STUDY

There have been so many criticisms about the banking industry in the way they render services to their customers. They do not see their customers as the king. The researcher wants to carry out a research an what banks do and find out if they adopt the marketing concept in the conditions of the services. The researcher also want to have an empirical base either to support all the sources about the poor impression people have on the banks and to advice the banks on how to improve on their services by adopting the marketing concept. The magic formular is adopting marketing as a way of life. A business must learn to think of itself not as producing goods services, but as buying customers and doing the things which will make people we to deal with it. Do banks really know their customers, and are they foucy or love? If my findings and not valid, I would say that there are no bases for the criticisms, but that they arise because the banks are doing well; if there services are actually poor, why should they make so much profit. Are they doing this at the detriment of their customers?

1.7            SCOPE AND LIMITATIONS OF STUDY

The scope of this study is very wide if it has to be carried out in all commercial banks in Nigeria. The study is limited, based on the fact that there is not enough time and resources to see to the whole nation. The study is limited to Enugu and the findings may not be valid for the whole banks in Nigeria, but by and large, what happens in Banks in Enugu can be said to apply to other banks.

SUSTENANCE OF NIGERIAN MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING

 

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COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

 

ABSTRACT

          This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study.

This work is in depth study into the role of advertising in the sustenance of Nigeria mass media industry. It is a five chapter work.

Chapter one is an introduction to the work, where as chapter two reviews related literature on the study chapter three is concerned with the research methodology while chapter four gives a summary of the entire work as well as conclusion and recommendation for further studies.

 

COMPLETE MATERIAL COST 3000.

A FRESH TOPICS NOT LISTED ON OUR WEBSITE  COST 50,000 NAIRA OR $115.  ( UNDERGRADUATE ), 100,000 NAIRA FOR SECOND DEGREE

WE GUARANTEE EXCELLENT RESULT IN YOUR PROJECT.

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 1 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE!!!

 

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION                                                         1

1.1       Background of the study                                   1

1.2       The History of the Media                                   4

1.3       Objectives of the study                                     8

1.4       Significance of the  study                                 8

1.5       Statement of research problem                        9

1.6       Research Questions                                         10

1.7       Research Hypotheses                                                10

1.8       Definitions of Terms                                          11

1.9       Assumptions                                                      13

1.10    Limitations of the study                                     14

CHAPTER TWO

LITERATURE REVIEW

2.1       Sources of Literature                                         15

2.2       Theoretical Frame Work                                   18

2.3         The print Media problem

2.4       Print Media Break Even Means                       20

2.5       Advertising, A case promotion of the Print Media 23

2.6         Advertising and press Freedom                     25

2.7       Broadcast Media                                                27

2.8       Advantages of Advertising in the

Broadcast, Media                                               27

2.9       The Government Advertising and the

Broadcast Media                                                         30

2.10    Broadcast Media and Advertising Agencies has it been sweet Romance.                                                                             33

CHAPTER THREE

RESEARCH METHODOLOGY

3.0       Introduction                                                                  36

3.1    Research Method                                                        36

3.2       Research Design                                                                  37

3.3       Research Sample                                                       39

3.4       Measuring Instrument                                                           39

3.5       Data Collection                                                            40

3.6       Data Analysis                                                               41

3.7       Expects Results                                                                    42

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

4.1       DATA ANALYSIS                                                        43

4.2       Data Distribution And Analysis                                  43

CHAPTER FIVE

5.1       Summary                                                                      55

5.2       Conclusion                                                                   56

5.3       Recommendations                                                      58

References                                                                  60

Bibliography                                                                 62

Questionnaire                                                              66

                               CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE  STUDY

The media and advertising as separate institutions have a unique symbiotic relationship. Dating back to the history of the “Print Media in Nigeria, the Lagos weekly record by John Jackson was able to survive until late eighteen century in the face of low patronage, readership, amateurism, and stiff competition that characterized the    early print media in Nigeria because of government adverts placed in it. This 150 points a year advertisement gave the weekly record about 400 ponds in 1900 the (Fred Omu) (Fed Omu, 1978: 1933).

Today, the trend is still the same. The media men and advertising practitioners cannot still cope without each other. On the hand, there is no way the advertiser can send his message across without the  use of the media.

There are lots of other gains to be derived from the media advertising relations which this paper intends the explore to my capability.

In the mean time, it is relevant to induced at this point a brief definitions of the basic institutions on which lies  the care of this research project, as their importance. The media on one hand is associated with mass communication. The media being the medium for mass communication, and mass communication which involves comminuting with a mass audience or a large number of people at a particular time (Nwosu 1987). Although the use of a mass medium or a combination of media is not mention it is an essential need in mass communication.

Adverting on the other hand, has, many definitions “based on individual under standing, what advertising is (Nwosu , 1999). He believes the best definition of advertising is that “it  is mass communication which is aimed amend at helping to sell goods services , idea, persons” .

This definition apparently point out that advertising and media have a lot in common. Here is becomes necessary to  examine the  extent of the commonalties, and chiefly the ways advertisement is indispensable to the media survived. However, it could not be rule out the fact that there are some basic differences, that are not covered by theme of this research project.

In viewing this study on the side of the broadcast media in Nigeria, the case is still almost the same. Time has actually passed when the Nigerian broadcast stations were been supported solely by government funds. But the begging of the depression, advertising revenue from the sales of time and programmes has become from the sales of time and programmes has become a viral sources of income for broadcast media in Nigeria. Hence the 100% government owned  broadcast media have gone particularly or full commercial.

Lastly, this study would be based on a study of prominent newspapers and broadcast stations.

For better understating of this topic. It is however, pertinent to out line a brief history of the media and how it relates to advertising.

 

1.2       THE HISTORY OF THE MEDIA

The media in Nigeria started as early as 1854 when a publication. IWE IROHN was established by revered gentlemen Henry Town send. At that time it was solely for religions purposes, and as such there was nothing like advertisement in the publication.

Soon after that, a total of fifty – one newspapers was established in 1880 and 1937. The Lagos weekly record own by John Jackson was the publications, and that made it to last longer than other newspapers as the government arranged to pay Jackson a sum of 150 pounds a year or government notices in the weekly record. It should also be observed that advertisement brought a revenue of  about 300 pounds in 1875,  and 400 ponds in 1900.

Noteworthy is the face that contemporary news papers than was not able to last long because of financial difficulties, hence some were running at a loss,  and this was due to lack of advertisement that could have helped to meet cost of production and as well make profit for those newspapers.

Apart from the Lagos weekly record, the Daily. Times which was a partnership venture between certain Nigeria, and European businessmen was another newspaper  was sustained though “ the significant expansion in advertisement support”.

The broadcast media formally started in Nigeria   with the inauguration of Nigeria Broadcasting service. In 1751, in Lagos, this was followed by the establishment of Western Nigeria Broadcasting Service in 1957. Eastern Nigeria Broadcasting service in 1952 and Northern Nigeria Broadcast media was solely founded by the government. In 1967 when 12 stated were created, broadcast media increased. With further creation of states in 1976 and 1988, more broadcasting stations were established as states want it for present and dissention of information of government policies.

Only state own Broadcast media and Nigerian Television Authority (NTA) sell advertise time. The Federal radio corporation (FRCO) was still being funded by the government, not until 1982 when government allowed it to go commercial. This than increase the number of stations in the country, thereby giving advertisers many stations which they can buy air time.

Advertising in Nigeria can be traced back to 1928, when  the former West African publicity  company, now LINTAS led to the advertisement of other advertising outfit as Hormblow code and Freeman, Glilines West Africa, Anger and Tunner, and Nigeria Burean of publicity. One unique characteristic of all these advertising outfit is that they were mainly owned by foreigners.

It is not all that is a success story between 1930  and    1940, in that they have initial problem in the form of ‘absence of local experts, and insufficient publicity houses”.

Between 1928 to 1944 there was not much relationship between the media  and these advertising outfits, as “the press medium begun to play a minimal role in Nigeria advertisement. There were the Daily Times, Lagos Daily News and Nigerian Telegraph. The situation continued until the  1950s and 1960s  that advertising begun to become popular.

In 70s, there was emergence of indigenous advertising outfits funded and owned by Nigerians. As at 1988, there were about 68 advertising with the increase in economic activities and need to promote  products, services, services, ideas, there comes the need to advertising, and the media to send message across.

1.3       OBJECTIVE OF THE STUDY

The objective (s)          of this study is to find out if advertising has any role to play in the sustenance of the media.

It will also of important interest (s) to point out how this role I played, and of  what relevant it is to the media.

THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS IN NASCO CARPET-JOS.

THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS IN NASCO CARPET-JOS.

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

 

ABSTRACT

This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of questionnaire personal selling interview and observation. Base on the recommendation the company should boosting the sales force performance and the organization profitability. Also more salesman should be employed and give them adequate training and incentive so as to ensure proper coverage of the existing and potential market.


TABLE OF CONTENT

Chapter One

  • Introduction
    • Statement of the general problem
    • Background of the subject matter
    • Scope of the study
    • Limitation of the study
    • Rationale for the study
    • Historical background of NASCO Jos
    • Definition of terms

Chapter two

  • Literature review
    • Definition of personal selling
    • The importance of personal selling
    • The quality needed of salesman/person
    • Function of selling salesman
    • Types of buyer that salespeople do come across
    • Type of selling job
    • Method of compensating the sleds people

Chapter three

  • Methodology
    • Research methodology and approved used
    • Research instrument used
    • Questionnaire method
    • Personal interview
    • Documentary method
    • Observation
    • Statement of hypothesis

Chapter four

  • Introduction
    • Characteristics of the respondent, age, educational
    • Presentation of data and analysis of data
    • Proof of hypothesis (testing)
    • Decision rule
    • Research findings

Chapter five

  • Summary
    • Conclusion
    • Recommendation
    • Bibliography

 

CHAPTER TWO

 

  • LITERATURE REVIEW

 

This part of the write up is the view of what the authors have written on the personal selling as one of the important promotional tools in the marketing of consumer goods and services. This reviews is to give the research work a very strong foundation and reliability.

 

2.1    DEFINITION OF PERSONAL SELLING

Markin (1971) define personal selling as a direct tale – to – tale relationship between a seller and potentials buyers. The seller and the buyer here needs tale to tale and discuss business whereby the sales persons present their goods and services to the potential buyers or customers for the purpose of making sales.

 

According to him, since in telephone selling, it involves exchange of idea between one person and another whereby immediate feedback could be relieved by the sales person instantly. It should be regarded as a form of personal selling.

 

Shapro (1973 p. 147) defined personal selling as the act of successfully persuading prospects or customers to big product or service from which can derived suitable benefit, thereby increasing their total satisfaction. In sales management by Robertson and Berbjennjer (1972 p. 200) the expressed that this definition always conflicting with the experience of people who have the contacts with salespeople. They sated that it is rather a reflection of ownerships, high pressure sales tactic or any equally distasteful episode, Shapiro further asserted that his situation is changing because is very clear that only through the creation of mutual satisfaction that selling succeeds, Shapiro is of the view that both buyers and the seller must benefits in the modern view of (salesmanship) personal selling.

 

According to Kotler (1980 p. 500) personal selling is the oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales. He views personal selling as the process of passing information about the quality and benefits of a product to potential buyers and customers in an attempt to convince them to buy. To bring out clearly the uniqueness of personal selling, he explained that buyers to in search of information beyond the mass media source to seek the opinion of knowledgeable people.

Peterson (1977 p. 24) define personal selling as “a means of communicating to customer and potentials buyer which involves directs person to person interaction between salesman and consumers” he went further and explained that sales manager plan, direct and control the efforts of individual sales person, the authors almost have the same view about what personal selling is the emphasis is on tale to tale confrontation of buyer and seller.

 

Umerah (2001 p. 6) defined personal selling as “selling process that involves sales person/customer physical interaction in transactional form that is sales person convince customer to win other build confidence and trust. He said these attribute are necessary for repeat business.

 

2.2   IMPORTANCE OF PERSONAL SELLING

Tack (1975 p. 10-11) viewed personal selling as “the life wire of a company, the community and the country at large”. He made an assumption of a situation whereby the salesman in a country go on strike for twelve (12) months he explained that the buyer of goods and services here will be held to ransom, because no new models could be introduced into the market and that the companies will heavily their resources into less full activities like advertising, sales promotion, public relations, publicity to teach, inform and sell. He started that by so doing, only those item that already have great markets potentials and easy to acquire and used, sell themselves by those that are consumer goods but needed some additional information than provided in the mass media will fall to a great extent since advertising is rigid in information dissemination.

 

Markin (1979 p. 429) considered personal selling as the most important or all promotional activities in marketing of thr company’s products. He asserted that personal selling is an effective result producing promotional activities, though it is expensive to embark on. He went further and compared personal selling and advertising in the marketing of consumer goods. The need for personal selling has shifty reduces as a result of mass promotion activities like advertising, but nonetheless, personal selling provide adequate sales   assistance to the buyers. At the retails levels the sales person contact the ultimate consumer where they educate them on the product in the language understanding to each of the consumer that comes the store or those that are there in their door-to-door selling.

ENHANCING BANKING SERVICE EFFICIENCY THROUGH MANPOWER DEVELOPMENT IN THE BANKING SECTOR

ENHANCING BANKING SERVICE EFFICIENCY THROUGH MANPOWER DEVELOPMENT IN THE BANKING SECTOR (A Study of Unity Bank in Kaduna Central Area, Kaduna)

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

 

ABSTRACT
Efficient service delivery in the banking industry as in deed in every aspect of public service is a function of qualified and well trained personnel. This research project studies the relationship between the quality of service delivery and the training received through the manpower development scheme of Unity Bank, Kaduna branch. The study covers five chapters. The problem of the study is to determine the adequacy of the bank’s manpower development in relation to the need of its staff. Survey research design was adopted for the study. 30 people was chosen as sample size out of the 530 population using simple random sampling techniques. Relevant research questions were formulated and used for gathering of data with its qualitative instrument questionnaire. The survey to the research question have produce a number interested findings. One of the important findings shows that there is a strong relationship between service efficiency and manpower development in Unity bank. The study conclusively discovered that despite the need to achieve competitive advantage through an efficient service delivery Nigeria banking industry especially Unity bank’s manpower development scheme is inadequate in meeting the need for an efficient and professionally sound banking personnel. It is thus recommended that the bank should encourage its staff to pursue other relevant professional course outside the one received in their training schools.

CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Training and development has become an increasing and necessary tool of personnel and human resources management in any organization. The growth of an organization is likely to be limited more by the quality and number of its personnel than any other factors.

Because of the changing nature of business environment due to modern technology, organizations have to adopt themselves in order to survive and grow up. To achieve this, the need for effective training and development ought to be seriously emphasized, which will create an impartation of new skills, knowledge etc. to an individual, collective workers that will lead to enhancing productivity in an organization (Bala 1996). is of the view that Nigerians are not yet in effective control of the private sector of the economy because of neglect of staff training and development programmes by business organization. To this effect, there is need for training and development for staff to enhance efficiency and productivity. When there is training and development in an organization, it help the organization toward attainment of aims and objectives of the organisation.
Training has been defined by (Onasanya 1999, pg 104) as the systematic development of knowledge, skill, attitude and behavioural pattern required by an individual in order to perform adequately in a given task or job.
Development on the other hand is the broader scope of improvement, growth in abilities, attitude and personal traits. Once is properly trained it will affect on efficiency, morals and it reduce labour turnover and also give one a better knowledge, increase loyalty and environment for the achievement of the pre – set goals.
Furthermore, Novit (2001, pg 26) said training is often thought of as something which occurs in a class room or in an on the job encountered between someone who is teaching and someone who is being thought.

Training and development are very important to any organization that undergoes it and when it is correctly done, it will bring the following benefits to the organization and individuals.
• It can remove performance deficiencies of an employee, which lead to better performance of the employee, and of course the organization will be more effective.

• Training and Development provide for succession. Personnel who are given adequate training and development can easily replace an employee that has been transferred, promoted or discharged.

• It promotes industrial relations. A well training work team is more likely to respond positively to industrial system and discipline.

1.2 STATEMENT OF THE PROBLEMS
The cruel nature of management organization in Nigeria have over the years reflected on their emphasis on high profitability without due consideration of the training and development of the employee that will make this possible. This is readily noticed in the Nigeria banking industry where the employees’ private lives are jeopardized in the course of trying to meet the high demands and targets of the management. Young graduates who are ignorant of what is happening in the banking industry often fall into this trap, and the economy is not helping matters in any way. It’s high time this problem is visited and a lasting solution provided for it in the interest of the nation and the corporate bodies.
1.3 OBJECTIVE OF THE STUDY
The problem facing training and development in enhancing productivity in an organization has been something of great concern.
This research intends to: –
1. To examine the relationship between manpower planning and human resource development
2. To investigate the impact of manpower planning and development on Unity Bank services

3. To appraise manpower training and development practice of Unity Bank
4. To examine the manpower planning of Unity Bank.

THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES

(A CASE STUDY OF NBL)

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

 

ABSTRACT

        This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.

The researcher used the survey research design to execute this study. The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu State.

The researcher used the systematic simple random sample techniques to select the sample used for the study.

The researcher used the Yaro Yainene’s formular for sample size determination to determine the sample size for the study

The researcher used the measurement tool (the questionnaire) as the major data collection instrument for this study.

Out of the 119 questionnaires administered by the researcher, 112 were returned and percentages to present and water interpret the data they generated for this study while they used the test for questionnaire content.

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

STATEMENT OF PROBLEM

OBJECTIVE OF STUDY

RESEARCH HYPOTHESIS

SIGNIFICANCE OF THE STUDY

SCOPE OF T HE STUDY

LIMITATION OF STUDY

DEFINITION OF TERMS

CHAPTER TWO

LITERATURE REVIEW

 

 

CHAPTER THREE

DESIGN OF THE STUDY

POPULATION OF THE STUDY

SAMPLE SIZE

SAMPLING PROCEDURE

SELECTION AND CONSTRUCTION OF RESEARCH INSTRUMENT

ADMINISTRATION OF RESEARCH INSTRUMENT

METHOD OF DATA ANALYSIS

 

CHAPTER FOUR

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

TEST OF HYPOTHESES

 

CHAPTER FIVE

SUMMARY OF FINDINGS

RECOMMENDATION

CONCLUSION

 

BIBLIOGRAPHY

QUESTIONNIARES

 

CHAPTER ONE

 

INTRODUCTION

BACKGROUND OF THE STUDY

Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public.  Advertising policy constitutes such an important strategy in the marketing programme of companies that its negligence could spell down for companies.

Generally speaking, companies exist to produce and market products.  This objectives cannot be actualized if the manufactured products are not brought to the knowledge of the consuming public.  If the consumers and the general public are not informed and educated on the needs and wants, some products could satisfy; they will definitely stay clear of the products.

Against this background, product advertising focuses on projecting the image and marketability of products in such manner that will make them acceptable to the customers and buyers.  Odunsi (1998:19) noted the important of product advertising when he stressed that growth being recorded in the advertising field is connected with its potentiality to enhance the acceptability and marketability of companies’ products.  Product advertising has helped so many companies to revive and reposition some of their products which have almost reached the decline stage in their life cycle. Furthermore, the continuous existence, survival and growth of companies to some extent depend on the performance of their products and the level of their sales volume.  The fact still remains that for a company to declare profit and possibly grow, its sales volume must be high.  For its sales volume to be high, its product must be acceptable to the consumers hence giving rise to their high demand.

These can only be achieved when these products are made known to the buyers through advertising.

Product advertising as stressed by Udeagha (1995:219) is an effective promotional tools that will not only inform and educate buyer or consumers about a company’s products, but highly significant in achieving the targeted sales volume of the company.

The Nigerian Breweries Plc. Is one of the leading breweries for over 50 years of existence, operating in Nigeria today.

The company has a wide range of products that include alcohol, malt and soft drinks.  The notable products in the companies product mix include, Gulder, Star, Amstel malt, Maltina and Schweppes.

The company has a large factory at Agbana, Lagos and a brewering plant at 9th Mile Corner, Ngwo in Enugu.

The company has already started constructing what seems to be the largest factory and brewery in Africa between Eke and Ngwo in Enugu State.

The Nigeria Breweries Plc. Has depot inmost state capital of the federation to facilitate the distribution of its products.

The products of the company are seen and known in every mook and cranny of the southern part of this country, as well as in some northern states.

STATEMENT OF THE PROBLEM

The objective of every company is to achieve its sales volume target, because, if achieved, other performance indicators like growth and totally committed to Niger curse e.g. Entertainment.

As a company that has been in the business of leisure, pleasure and fun for over 50years; Nigeria Breweries Plc has been a major force in the entertainment industry through a vigorous music sponsorships programmes.

The underlying philosophy is to bring world classes entertainment to Nigeria to support the role of out brands.  International stars like Naught Nature, Usher; shaggy and Awilo have thrilled Nigerians live in recent time courtesy Nigerian.

Breweries star mega join and legend fun Rampage Nigeria breweries is also involve in discovering and promotional local and budding artistes through the star Quest and star Trek (star sponsored music programmes).  This is to give Nigeria entertainers presence in the international science, Nigerian brewery totally committed to Nigeria curse

–       Tax/social responsibility

–       Foreign investors: over 50 millo Euros (N706) was invested in Nigeria by Heineken

–       Employment generation

–       Environment

–       To support educational in Nigeria: help in dunding of educational and research facilities in institution of high learning e.g. Edu, TCR Fund

–       Health: they are the major facilitators in the building of sickle cell antive by the sickle cell foundation.  Again they also support various health institutions through the donation of Blood Bank equipment, child incubators, Boreholes.

–       Sports: They sponsor sports like football, chess cycling, athletics, Golf, Table tennis, Law tennis.

Increase in profitability index would be assured.  This could be possible or achieved if the company’s product are acceptable to the target market.

Product advertising therefore plays the invaluable role of informing and educating buyer or consumers about some products, what the products do and how they can satisfy their needs and wants.

In addition, product adverting enhances the response of potential buyers to an organization and its offerings.  This it does by providing information, channelizing desires and by supplying reasons for preferring the product being projected.

In spite of the invaluable role of product advertising in achieving the sales volume target of companies, it still grapples with some problems that need to be addressed.

It is sad to observe that most companies operating in Nigeria are still inflexible and reluctant to be doing or courageous in their advertising policy.  They are so scared of contracting advertising agency acting advertising agency to handle their adverts that at the end of the day they fail to achieve their sales volume target.  Now with the commissioning of its new ultra-modern brewery in Ama Enugu State, unique for its size design and they are still set to impact eve3n more positively in the lives of Nigerian.  Besides, most companies are inconsistent with their advertising policy.

They contract more than one advertising agency at any given point in time.  This makes it difficult to spend same reasonable money on advertising.  This is now becoming a common feature in the brewery industry.  For instance, one hardly hears of advert concerning old beautiful product like maltex and vita malt. This should be affecting their sales volume target.

Finally, the product advertising policy of some companies are not so effective as to enable it have some impact on their sales volume.  Some companies do choose some wrong and ineffective media to execute the advertising policy, hence achieving nothing a the end of the day.

All these afore-discussed problems deserve to be addressed through the provision of appropriate information, because, it si only when effective information, concerning a problem is provided, will its solution be sought.

 

OBJECTIVE OF THE STUDY

THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES IN ENUGU METROPOLIS

( A CASE STUDY OF GLOBA –COM).

 

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

 

ABSTRACT

        This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective.

  1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com
  2. To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis.  For additional information extensive literature review was conducted, researcher reviewed text books, journals magazines and News papers that are related to this study.  In order o achieve thus objective three set if questionnaire were prepare and administered to a population comparison staff/management distributors and customers of Globa-Com Plc within Enugu Metropolis.  The sample size of the study was determined using Topman’s formula to determine the sample size for customers, while census were used or the relevant staff management.

The data collected were presented on statistical table, analyzed and interpreted.

The hypothesis were tested using chi-square based on the analysis he following finding were made that the personal selling strategy has much impact on customers disposition and patronage.  That Globa-com Plc have not fully designed an optimal combinations of promo-tools to enhance their  performances.

The researcher wants the coverage of  GSM facilities to extent to more areas, particularly the towns and village to engender wider communication in the country.

The researcher recommended that the capacity of Globa-Com should be up grade urgently to enable it support efficient service of GSM in Nigeria.

TABLE OF CONTENTS

CHAPTER ONE

1.1      Background of the study

1.2      Statement of problems

1.3      Objectives of the study

1.4      Formulation of hypothesis

1.5      Scope of the study

1.6      Significance of the study

1.7      Definition of terms

 

CHAPTER TWO

2.0      Literature review

2.1      Meaning of marketing Promotion

2.2      An overview of a new products

2.3      Objectives of promotion

2.3.1 Component of Marketing promotion

2.3.2 Advertising

2.3.3    Sales promotion

2.3.4    Personal selling

2.3.5    Public relation

2.3.6    Direct marketing

2.4          The Impact of promotion on the marketing of new service in Enugu Metropolis

2.5          The Impact of promotion on the marketing of Globa –Com.

 

 

CHAPTER THREE

3.0      Research Methodology

3.1   Sources of data

3.2      Research Instruments used

3.3      Population of study

3.4      Sampling technique

3.5      Determination of sample size

3.6      Method of questionnaire distribution

3.7      Method of data analysis

3.8      Limitations of the study

 

CHAPTER FOUR

4.0      Presentation Analysis, and Interpretation of Data

4.1   Presentation and Analysis of data

4.2      Testing of hypothesis

 

 

CHAPTER FIVE

5.0      Summary of findings, Recommendation and Conclusion

5.1   Summary of findings

5.2      Recommendations

5.3      Conclusion

 

Bibliography

Appendix

 

 

 

 

 

 

 

 

CHAPTER ONE

1.1      BACKGROUND OF THE STUDY

Establishment of business including communication services requires that the firms make key decision.  These decision affects the total marketing programmes of the firm, simple put the marketing strategy.  However one vital area of such decision which demands proper attention is the communication strategy.

Communication industry must initiate promotional polices and programmes to inform, persuade and educate its target audience of the existence of the organization and their products.

Although creation of demand of a firm product may be the ultimate objectives of a company’s marketing promotion, this  objective  is never achieved at one full swoop.  The firm must put in place a set of  activities aimed at stimulating demand for their products.

This may involve determining the optional combinations of the promotional Mix, advertising sales promotions, personal selling, publicity, public relation Direct marketing and packaging to achieve its promotional   objectives.   This optional lend is a function of the promotional resources nature of the product, just to mention but a few.

Adirika, Ebue, and Nnolim (1996: 35) see promotion as the component used by the organization to inform, educate and persuade the market regarding the company’s  offerings.  Advertising personal selling, sales promotion, publicity and public relations are the major variables of promotion.

Promotion is a vital ingredient of survival and development, without adequate promotion products may not sell, when they their continuity is in doubt.  The art and science of marketing promotion, which comprises advertising personal selling sales promotion, public relations and direct marketing is often associated with glamour and flamboyance. Infact most of the budget of some companies is spent on promotions because of the need of survive in the competitive marketing environment.

Edoga and Ani (2000:243) noted that marketing success does not, just depend on good product, good price and efficient distribution. It is also vital that organisation communicates its, so offerings to that advertising, personal selling  sale promotions public relations, publicity and direct marketing can be used to inform prospective buyers about the benefit of their products persuade then to try and remind them later about the benefits they will desire by using the product.

Modern marketing companies are increasingly recognizing the value of an effective communication and promotion programme for their entire public including G.S.M Global communication.

Ebue noted that modern marketing does not shop at developing a good product, pricing it attractively and making it really available to target customers. The company must communicate to its target audience, tell good stories, disseminate information about the products existence, feature terms and benefits to the target market.

Coppo. J. 91992: 201) confirms that the promotional tools serve as supreme vehicles in competition and provide the only way a market nicher can, hope to penetrate on established market. He went further to state hat for a company to excel above others in the competitive market such a company must value the importance of promotion.

Global-Com is one of the G.S.M service providers in Enugu. The company, has its branch of at Ebeano Estates,  since its inection about two years ago. The company has been doing very well. But Global –Com as at now is facing a lot competition from other G.S.M service providers like dropped as a result of this competition form other G.S.M service providers like dropped as a result of this competition, it is necessary for Global-com to appraise its promotional strategies in order to fight competition in the marketing x-rays.

It is the in light of this that the research the promotional on the marketing if new product in Enugu Metropolis.  A Case study of Global –Com.

 

1.2      STATEMENT OF PROBLEM

Inadequate sale are often given by entrepreneur as major causes of their failure.  A careful review of their circumstance often reveals abysmal ignorance of the need for promotional skill or deliberate neglect of the necessity for co-ordained promotional strategies.

Quite often marketers are very optimistic about sales (patroage0 they conceive the wrong motion that their will sell themselves, forgetting that even the best product /service still need to be stimulated in order to more out of the store.  Global –com with its newness in Enugu metropolis need to effectively promote its product because it is new and there is high competition in the market, Infact, the creation of effective promotional strategies is an essential more towards creating a market.

The above statement applies equally to Global-Com services.  Despite the numbers advantages inherent in effective promotion, The availability of promotional facilities, the need to use promotional to fight competition in this industry, the use of co-ordinated effective promotional tools in Global –Com operation is barely evident and is negatively impacting on their operation.  It is in the light of the importance attached to promotion, that the researcher seem to find out the best promotional activities that could be used by GSM operators like global-Com for improved performance in Enugu Metropolis.

 

1.3      OBJECTIVE OS THE STUDY

  1. To determine the effectiveness of promotion on sales of Globa-Com in Enugu Metropolis.
  2. To determine customers patronage of Globa-Com in Enugu Metropolis.
  3. To determine the Impact of promotional strategies in Creating consumers awareness of global com in Enugu Metropolis.
  4. To determine the impact of promotional strategies on customers patronage of Global Com in Enugu Metropolis.
  5. To appraise he promotional strategies adopted by global com in Enugu Metropolis for increased profitability.

1.4      FORMULATION OF HYPOTHESIS

  1. Ho:  Promotional strategies adopted by global com in Enugu Metropolis do not create consumers awareness of their  services.

Hi:  Promotional strategies adopted by global com in Enugu metropolis create consumers awareness of their  services.

  1. Ho:  Promotional activities of globacom does not encourage customers patronage.

Hi:  Promotional activities of globacom encourage customers patronage.

  1. Ho:  Promotional activities of Globa Com do not lead to increased sales volume of the G.S.M services.

Hi:  Promotional activities of Globacom leads to increased sales volume of the G.S.M services

4.   Ho:   The promotional actives of Globa-Com do not lead
to increase profit of the organisation

Hi  The promotional activities of Globa-Com lead to increase profit for the organisation.