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CHAPTER ONE

 

INTRODUCTION

 

• Background of the study

 

This chapter gives us an introduction mpacttoof theBreathawayresearch(CRBCTV) „‟I as related to children behavioral problems (A study of Yakurr Local Government Area).

 

The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) to a large heterogeneous crowd. The mass media is a significant force in modern culture, communities and individual are bombarded constantly with messages from a multitude of sources mainly television, billboard and magazine. The messages of the media promote not only moods, attitudes and a sense of what is and not important. In this study we are focusing on the electronic form of communication.

 

The television is a system of sending and receiving pictures and sound by means of electronic signals transmitted through wires and optical fibers or by electronic magnetic radiation. Television is the most widespread form of communication in the world. These widespread availability and exposure makes the television the primary focus of most mass media discussions. Therefore television plays a role in grooming of culture or social behavior of lives.

 

Television has become one of the most powerful times activity ever since its birth in Nigeria it has shared pattern of behavior. Television has educated, informed entertained individuals in so many ways. Television has also brought about cultural pollution of cultural beliefs and norms. Television Is a telecommunication for transmitting in receiving moving images that can be monochrome (black and white) or colored with or without accompanying sound. Television may also refer specifically to a television set, television programming or television transmission.

 

Programming is broadcast by television sta for entertainment and news. Since the 1950s television has been the main medium for molding

 

public opinion.

 

 

 

 

 

 

1

 

Television is said to be one of the most popular and persuasive form of communication, it

 

is  found  in  most  homes  in  Nigeria  is  a  medium  of  communication  with  sound,  visual

 

compliments, it makes uses of electronic media.

 

The media influence on children is as old as the media itself, there   isn‟tthat   a   dou

 

the media has an impact on a child, but is it so influential that it can make a child do something

 

that they would never thought of doing it till they see it on television.

 

1.2 Statement of the problem

 

The youths and children constitute a large percentage of audience of television stations in Cross River State. The Breath Away programme has highlighted a lot of antisocial characteristics and tendencies have been viewed by a lot of children in Cross River State.

 

Therefore, this study is to research on the impact of Breath Away, Cross River Broadcasting cooperation (CRBC TV) on