PUBLIC RELATION AS A STRATEGY FOR MAXIMIZING PROFIT IN AN ORGANIZATION (CASE STUDY OF MR. BIGGS)

PUBLIC RELATION AS A STRATEGY FOR MAXIMIZING PROFIT IN AN ORGANIZATION (CASE STUDY OF MR. BIGGS)

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CHAPTER ONE

1.0    INTRODUCTION

An organization, reputation, profitability and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relation specialists serve as advocates for business, non profit associations, universities, hospital and other organizations,

 

They build and maintain positive relationship with the publics. As managers realize the growing importance of good public relations to the success of their organization, they increasingly rely on public relations specialists for advice on the strategies and policies of such programmes.

 

MANAGEMENT FUNCTION OF PUBLIC RELATIONS.

Public relation is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom is success or failures depends.

 

Furthermore, the important element of public relation are to acquaint the client with the public perception of the client and to effect these perceptions by focusing curtailing, amplifying or augmenting information about the client as it is conveyed to the publics. Public relations encompass a variety of marketing activities that strengthen organizations credibility image and develop goodwill. There are usually targeted directly to audience, such at speaker, special events, newsletters and annual reports. Public relation involve communicating who you are, what you to why you do it and how you make a difference. Public relation is essentially concerned with communication between people, and on organization and within and between organizations.

 

Interestingly, public relation personnel keep management informed of changes in the opinion of various public like employees, stakeholders, customers, suppliers, dealers, community and government. The professionals counsel management as to the impact of any action or lack of action on the behaviour of the target audience. Once on organizational decision has been made, the public relations person has the responsibility of community their information to the public using meted that foster understanding, consent and desired behaviour for example, the introduction of a new predict requires public relations planning and skills.

 

In this case, the successful public relations practitioner is a specialist in communication arts and persuasion. The work involves various functions including programming analyzing problem and opportunities, defining goals, determining the publics activities. Writing and editing materials such at media release, speeches, stakeholders reports product

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