The role of communication strategies in change management process in your company
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1.1 Background of the study
Change management is the continous process of aligning an organization with its market place and doing it more responsively and effectively than competitors. Thus, organizational change management is a continuous process of experiment and adaptation aimed at matching organizational capabilities to the needs and dictates of a dynamic business environment Rogers (1995).
As such, in a highly competitive environment, organizational change becomes indispensable for greater success and excellence. This is due to the dynamism of the internal and external business environment. But inspite of the importance of change management to organization success, employees in most organization resist change, sequel to wrong perception and their in ablility to adapt to new development and shifting from their current point. As such, organizational scholars have long acknowledge the importance of communication strategy in explanation of organizational change in order to clearly communicate in advance, the short and long term effect as well as the benefits and short comings of such change management. This is in order to avoid potential loss that could arise from cynicism in certain group of employees and consequently change resistance Langham (1996).
It is against this background that the researcher sees the subject matter as an issue worthy of being investigated. This triggers the researcher’s interest to conduct a survey on how communication strategies help to effectively facilitate change process. As such the subject matter: the role of communication strategies in change management process in Mustras International Limited, Kaduna becomes worthy of investigation.
1.2 Statement of the Problem
Change Management is basically confronted with the issue of change resistance. This has been a notorious impediment in change management process arising from the inability of employee to accept change sequel to ignorance about such change initiative. As such Hayes, (1996) argues that that employee resist only changes that they do not understand. Therefore it becomes imperative to find out how changes are communicates in advance in order to avoid potential loss, resulting from change resistance. Hence the subject matter of the research: “The role of communication strategies in change management process in Mustras International Limited” becomes an empirical problem worthy of investigation
1.3 Objective of the Study
The central objective of the study is to examine the role of communication strategies in change management process in Mustras International Limited.
The specific objectives are: