A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS IS A TOPIC CHOSEN FROM MARKETING FIELD.

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ABSTRACT

A critical appraisal of the strategies of export of made in Nigeria goods is a topic chosen from marketing field.

The research was conducted mainly to examine the strategies adapted by NEPC in Exportation of goods made in Nigeria. For effective research on this topic both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interview, while secondary source from periodical journals and newspapers. Three hundred and fifty person’s were interviewed as the sample of exporters with NEPC. The data analysis was based on oral interview and the major findings are as follows:

The commandment of the strategies adopted by Nigeria export promotion council.
The positive responses given by respondents in the question of the research.
The strengthening and upgrading the status of NEPC
The reduction of institution bottleneck in export.

TABLE OF CONTENT

CHAPTER ONE

INTRODUCTION 1
BACKGROUND OF THE SUBJECT MATTER 2
PROBLEM ASSOCIATED WITH

THE SUBJECT MATTER 3

THE PROBLEM THE STUDY WILL

BE CONCERNED WITH 4

IMPORTANCE OF STUDYING THE AREA 5
DEFINITION OF IMPORTANT TERM 6
REFERENCE 8

CHAPTER TWO

LITERATURE REVIEW 9
THE ORIGIN OF THE SUBJECT MATTER 20
SCHOOL OF THOUGHT WITHIN

THE SUBJECT AREA 21

THE SCHOOL OF THOUGHT RELEVANT

TO THE PROBLEM OF THE STUDY. 23

DIFFERENT METHODS OF STUDYING

THE PROBLEM 25

SUMMARY 28
REFERENCE 30

CHAPTER THREE

CONCLUSION 31
DATA PRESENTATION 35
ANALYSIS OF THE DATA 36
RECOMMENDATION 41
CONCLUSION 43
REFERENCE 45

CHAPTER ONE

1.1 INTRODUCTION

Harnessing Nigeria non-oil product for export is government policy of promoting the product by providing various export incentive as well as volatility of the international oil market. In 2002 this was almost in Jeopardise due to federal government inability to realize its revenue projection from crude oil exports. The emergency of oil and the national economy since the early 1990’s making the sector the major contributor to government revenue as well as foreign exchanging caring led to the neglect of the other sector of the economy and create serious structural imbalance in the economy. From 58% in 1970 oil contribute to total export earning increase to 9890 in 1982 dropping slightly to 90% in 2000. Inspite numerous government effort, to promote non-oil export the sector remain depressed, accounting for between 3-5% of budgeted foreign exchange revenue.

1.2 BACKGROUND OF THE SUBJECT MATTER

Before the discovery of oil, the main stay of Nigerian economy was agriculture such as plan oil, cocoa, cotton, groundnut, rubber, palm kernel etc. which enjoyed encouragement and support in policy implementation accounting for about 8090 of Nigeria total revenue.

In 1965, non-oil export accounted for as much as 70% of Nigerian foreign exchange earning in 1970 it was 43% but in 1976 the share of non-oil export falls to 6% and by mid eighties, the sector remain structural imbalance in the economy and thereby had to import some of these product increased total export earning from 58% to 98% which is the peak of oil boom as crude oil sold at 40 dollars barrel and when the world oil glut, price of crude oil drop slightly to 90%. It is against the background that Nigeria need to re-appraise her strategies in the exportation of non-oil export.

Export promotion management was adopted early sixties for international trade centres UNITED/GAT as strategies for effective enhancement and development of international marketing of export products in developing economics in world trade.

Export promotion is designed also to assist in looking debts servicing, purchase of basic input and responsible of promoting non-oil export in Nigeria. It is against these back drop that the council was establish by decree 26 of 1976 under Murtala/ Obasanjo regime later in 1988 under Ibrahim Babangida, NEPC was revisited and organised under decree 41 of 1988.

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