AN ANAYSIS OF THE USES AND ABUSES OF PUBLIC RELATION IN MANAGEMENT IN SELECTED NIGERIA BUSINESS ORGANIZATION

AN ANAYSIS OF THE USES AND ABUSES OF PUBLIC RELATION IN MANAGEMENT IN SELECTED NIGERIA BUSINESS ORGANIZATION

 

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abstract

 

This research, which is limited to Enugu metropolis, undertook a credit analysis of the uses and abuses of relation in management in selected Nigeria business organization.

The main objectives were

–         To examine the relevance of public relation in modern business           management to find out if the public relation is practiced as a top           management function in the companies under study.

–         To examine the effectiveness or ineffectiveness of the public relations strategies employed by managers in the companies under study

–         To find out the attitude of other managers and employees in the companies to public relations.

–         To find out the level of acceptance or un-acceptance of public relation as a management function in the companies under study.

–         To identify and analyse the uses and abuses of public organization.

–         To make appropriate recommendation.

The research questions were.

–         What is the relevance of public relations to modern business management.

–         Is public relations being practiced as a top management function?

–         How do other managers and employees perceive the job of public relations?

–         Do the management of companies under study recognize the importance of public relations?

–         What are the specific uses of public relations in these organization

Our data were sourced from ANAMMCO Ltd and NITEL ltd.  All in Eniugu metropolis and subjected to sophisticated statistical tests.

This leads tot the following findings among others.

–         Public relations are relevance t modern business management

–         Public relations as practices by management in the organizations as under study are not abused.

–         Other managers and employees in the organization are favorably disposed to public relations

–         the level of acceptance of public relations as a management function in the companies under study is high.

–         All these suggests that all business big or small, should create mutual understanding between her publics and  the organization through the activities of he public relations department to enhance growth and development.

 

 

 

TABLE OF CONTENT

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF PUBLIC RELATION
  • STATEMENT OF THE PROBLEM
  • RESEARCH QUESTIONS
  • OPBJECTIVES OF THE STUDY
  • SCOPE OF THE STUDY
  • SIGNIFICANCE OF THE STUDY
  • LIMITATION OF THE STUDY
  • IMPORTING OF PUBLIC RELATION
  • DEFINITION OF TERMS
  • REFERENCE

 

CHAPTER TWO

LITERATURE REVIEW

  • ORIGIN OF PUBLIC RELATION
  • DEFINITION OF PUBLIC RELATION
  • PUBLIC RELATION AND PUBLICITY
  • PUBLIC RELATION AND MARKETING
  • PUBLIC RELATIONS PUBLICS
  • THE PUBLIC RELATION PLANS
  • THE MEDIA OR PRESS RELATION
  • PUBLIC RELATION AND MANAGEMENT
  • PUBLIC RELATION AND BUSINESS
  • PUBLIC REALTION AND THE SOCIETY
  • PROFESSIONAL GUIDELINES ON THE ETHNICS OF BUSINESS
  • RESEARCH METHODOLOGY
  • SUMMARY OF FINDING
  • REFERENCE

 

CHAPTER THREE

3.0     METHOD OF COLLECTNG AND ANALYSIS

  • PRESENTATION AND ANALYSIS OF DATA
  • RECOMMENDATION
  • CONCLUSION
  • REFERENCE
  • BIBLIOGRAPHY

 

 

CHAPTER ONE

 

1.0     INTRODUCTION

Information has to be presented to the public about organizational or industrial products and services.  As a result the use of public relation in business management is a necessity. To enhance business growth, a firm or an industry should ensure proper image and goodwill. An industry or organization that maintains its reputation  before the public is likely to see its goods and or services workers will also seek  to work in such firms, just as investors will seeks to buy its shares.

 

Rex Harlow of San Francesco USA gave one of  the most comprehensive definitions of public relations.  According to him public relations is a distinctive management function which helps to establish and maintain mutual line of communication, understanding, acceptance and co-operation between an organization and its publics.

 

There fore, for the fact that no business or organization is an Island, that is, can properly exist without public support, public understanding or interest should be adequate sought for.

 

According to Ewrneth (1984) “A public exists whenever a group of people is draw together by definite interest in certain areas and has definite opinions upon matters within those areas “The public should be given proper attention, because their opinion may make or mar any business organization.

 

The public attitude towards on organization is another dimension to understand public relation.

Public relation is the management factions that evaluate public attitude, identifies the policies and procedures of an individual or an organization with the public interest and plans and executes a programme of action to earn public understanding and acceptance.

 

An attitudinal definition was given by the public relation News of York. Based on the definition, is obvious that  a business cannot exist without the existence of consumers who patronize it.  There fore, need exists for an effective communication and adequate information on the products or service of a company to e carefully, precisely and constantly disseminate to the publics, whose opinion can affect the organization either positively or negatively, depending on the perception by that public this is to ensure consumer orientation. To enhance good business management, a  good public relations department should act according to public interest. As a managerial function public relation practitioner should be vigorously involved in management decision making.

 

They should be involved in coordinating various departments.  Marketing, personnel, purchasing, engineering, accounting and so on to ensure optimum production and service in the organization.  This ensure that the good image of the firm is maintained among the populace.  Dissemination of information and co-ordination of various department are necessary because every department may not be free to read and search for information in and outside the organization environment.  Source will elevate the corporate image and ensure business growth.

 

 

1.1     BACKGROUND OF THE STUDY

The Nigerian telecommunication ltd (NITEL) is a federal government owned company that provides public telecommunication service in Nigeria.  The company was set-up in 1985 as an amalgamation of the telecommunication division of the defunct P & T department and the Nigeria, external telecommunications limited (NET). NITEL has staff strength of about twelve thousand (12,000). It operates a three-tier organizational structure, ie. corporate  headquarters, six zonal and thirty nine territorial administrations, a system that enhances decentralization.

 

NITEL was fully commercialized under the privatization and commercialization policy of the federal government.  The main objective of the company is to provide an efficient, reliable and cost effective telecommunication services nation wide and internationally Other services provided by the company are INMARSAT service, Network paying service, audio mail  services, internet services and line billing.

Mercedes-Benz ANAMCO is a joint venture between the federal government of Nigeria and Daimler-Benz AG/Mercedes-Benz AG of company.

 

 

1.2     STATEMENT OF THE PROBLEM

As population grows and organization expands, there is an increasing need to know the uses of public relations in business management.  This will induce greater productivity and economic growth and develop

 

 

 

This article highlights various college of education, polytechnics, universities website in Nigeria.

 

Adeyemi College of Education, Ondo,

Alvan Ikoku College of Education, Owerri,

Alvan Ikoku College of Education, Owerri,

Federal College of Educ. Abeokuta,

Federal College of Education, Eha-Amufu,

Federal College of Education, Kano,

Federal College of Education, Katsina,

Federal college of Education, Kontagora,

Federal College of Education, Obudu,

Federal College of Education, Okene,

Federal College of Education, Okene,

Federal College of Education, Pankshin,

 Federal College of Education, Yola,

Federal College of Education, Zaria,

Federal College of Education (Technical), Akoka,

Federal College of Education (Technical), Asaba,

Federal College of Education (Technical), Bichi,

Federal College of Education (Technical), Gombe,

Federal College of Education (Technical), Gusau,

Federal College of Education (Technical), Omoku,

Federal College of Education (Special) Oyo,

State college of education

College of Education, Agbor,

Akwa-Ibom State College of Education, Afaha-Nsit,

College of Education, Akwanga, ., form and admissions list

College of Education, Akwanga,

Cross River State College of Education, Akamkpa,

Adamu Augie College of Education, Argungu,

College of Education, Azare,

Bayelsa State College of Education, Okpoama,

Emmanuel Alyande College of Education, Oyo,

Enugu State College of Education (Tech.) Enugu,

College of Education, Ekiadolor,

Umar Suleiman College of Education, Gashua,

College of Education, Gindiri,

Michael Otedola College of Primary Education, Moforiji,

College of Education, Port Harcourt,

Adeniran Ogunsanya College of Education, Otto,

Tai Solarin College of Education, Ijebu-Ode,

Tai Solarin College of Education, Ijebu-Ode,

Ebonyi State College of Education, Ikwo,

College of Education, Ikere,

College of Education, Ilesha, .

College of Education, Ilesha,

College of Education, Ilorin,

College of Education, Jalingo,

Kano State College of Education, Kumbotso,

College of Education, Benue,

Kebbi State College of Education, Argungu,

College of Education, Minna,

Nwafor Orizu College of Education, Nsugbe,

College of Education, Oju,

College of Education, Oro,

College of Education, Oro,

Oyo State College of Education, Oyo,

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College of Education, Warri,

College of Education, Warri,

FCT College of Education, Zuba,

Private college of education in Nigeria

Angel Crown College of Education, Gidan-Daya, .

Elder Oyama Memorial College of Education, Ofat-Adun,

Assanusiyah College of Education, Odeomu,

African Thinkers Community of inquiry College of Education,

Best Legacy College of Education, Ikirun,

Bauchi Institute for Arabic and Islamic Studies, .

Calvin Foundation College of Education, Naka,

Harvard Wilson College of Education, Aba,

Hill College of Education, Akwanga,

Institute of Ecumenical Education, Enugu,

College of Education, Foreign Links Campus Moro,

College of Education, Foreign Links Campus Moro,

Diamond College of education aba

Muhyideen College of Education, Ilorin,  

ONIT College of Education, Abagana, .

The African Church College of Education, Lagos,

St. Augustine College of Education, Yaba,

Yewa Central College of Education, Ogun,

List of Federal Universities in Nigeria

Abubakar Tafawa Belewa University,

Ahmadu Bello University, Zaria,

Bayero University, Kano,

Federal University, Gashua,

Federal University of Tech, Akure,

Federal University of Petroleum Resources, Effurun,

Federal University of Technology, Minna,

Federal University of technology, Owerri,

Federal University Dutse,

Federal University Dutsin-Ma,

Federal University, Ndufu-Alike,

Federal University, Otuoke,

Federal University, Wukari,

Federal University, Birnin Kebbi,

Federal University, Gusau

Michael Okpara Univeristy of Agric, Umudike, .

Modibbo Adama University of Tech, Yola, .

National Open University of Nigeria,

Nigeria Police Academy Wudil, .

Nigeria defense Academy, Kaduna, .

Nnamdi Azikiwe University, Awka,

Obafemi Awolowo University, Ile-Ife, .

University of Abuja, Gwagwalada, .

University of Agriculture Abeokuta,

University of Agriculture Markurdi,

University of Benin,

University of Calabar,

University of Lagos,

University of Maiduguri,

University of Nigeria Nsukka,

University of Port-Harcourt

University of Uyo, .

Usmanu Danfodiyo University,

List of State Universities in Nigeria admission list

Abia State University, Uturu,

Adamawa State University, Mubi,

Adekunle Ajasin University, Akungba,

Amrose Alli University, Ikot Akpaden,

Anambra State University of Sc. & Tech, Uli,

Anambra State University of Sc. & Tech, Uli,

Bauchi State Unibversity, Gadau,

Benue State University Markurdi,

Bukar Abba Ibrahim University, Damaturu,

Cross River State University of Sc. & Tech, Calabar, .

Delta State University Abraka,

Ebonyi State University, Abakaliki,

Ekiti State University,

Enugu State University of Sc. & Tech. Enugu,

Gombe State University, Gombe

Ibrahim Badamasi Babangida University,

Ignatius Ajuru University of Education,

Imo state University,Owerri,

Jigawa State University,

Kaduna State University, Kaduna

Kano University of Sc. & Tech, Wudil

Kebbi State University, Kebbi,

Kogi State University, Anyigba,.

Kwara State University, Ilorin, .

Ladoke Akintola university of Tech,

Lagos State University Ojo,

Nasarawa State University, Keffi,

Niger Delta University, Yenagoe,

Olabisi Onabanjo University Ago-Iwoye,

Ondo State University of Sc. & Tech, Okitipupa,

Osun State University, Oshogbo,

Plateau State University, Bokkos,

Rivers State University of Sc. & Tech,

Tai Solarin University of Education, Ijebu-ode,

Taraba State University, Jalingo,

Umaru Musa Yar’Adua University,

Private Universities

Achievers University, Owo,

Adeleke University, Ede,

Afe Babalola University, Ado- Ekiti,

African University of Sc. & Tech, Abuja,

Al-hikmah University, Ilorin,

Ajayi Crowther University, Ibadan,

Al-Qalam University, Katsina,

American University of Nigeria, Yola, .

Babcock University, Ilishan,

Baze University,

Bells University of Technology, Otta,

Benson Idahosa University, Benin,

Bingham University, New Karu,

Bowen University, Iwo,

Caleb University, Lagos, .

Caritas University, Enugu,

CETEP City University, Lagos,

Covenant University, Ota,

Crawford University, Igbesa,

Crescent University,

Elizade University, Ilara-mokin, .

Fountain University, Oshogbo,

Gregory University, Uturu,

Hallmark University,

Igbinedion University, Okada

Joseph Ayo Babalola University,Ikeji,

Kwararafa University, Wukari,

Lead City University, Ibadan,

Madonna University, Okija

Mcpherson University, Seriki

Nigerian-Turkish Nile University, Abuja,

Novena University, Ogume,

Obong University, Obong Ntak, .

Oduduwa University, Ipetumodu,

Pan-African University, Lagos,

Paul University, Awka,

Redeemer’s University, Mowe,

Renaissance University, Enugu,

Salem University, Lokoja,]

Tansian University, Umunya, .

University of Mkar

Veritas University, .

Wellspring University, Edo, .

Wesley University of Sc. & Tech, Ondo,

Western Delta University, Oghara

List of all the Federal Polytechnics in Nigeria

    Air Force Institute of Technology Nigerian Air Force,

    Air Force Institute of Technology Nigerian Air Force,

    Akanu Ibiam Federal Polytechnic, Unwana,

Nigeria Army School of Military Engineering,

     Auchi Polytechnic .

     Auchi Polytechnic .

    Federal Polytechnic, Ado-Ekiti

Federal Polytechnic, Ado-Ekiti .

Federal Polytechnic, Bauchi, .

    Federal Polytechnic, Bida,

 Federal Polytechnic, Bida,

   Federal Polytechnic, Damaturu,

     Federal Polytechnic, Ede, Osun State,

 Federal Polytechnic, Ede, Osun State,

 Federal Polytechnic, Ida,

   Federal Polytechnic, Ida, .

  Federal Polytechnic, Ilaro,

     Federal Polytechnic, Ile-Oluji, Ondo State,

    Federal Polytechnic, Mubi,

   Federal Polytechnic, Namoda,

   Federal Polytechnic, Nassarawa,

  Federal Polytechnic, Nekede,

    Federal Polytechnic, Nekede,

Federal Polytechnic, Offa,

 Federal Polytechnic, Offa,

 Federal Polytechnic, Oko,

Federal School of Dental Technology and Therapy,

Kaduna Polytechnic, Kaduna,

Hussaini Adamu Federal Polytechnic,

Nigeria Army School of Military Engineering,

Federal College of Animal Health and Production Technology

Waziri Umaru Federal Polytechnic Birnin Kebbi,

Yaba College of Tech,

List of State Polytechnics in Nigeria

 Abraham Adesanya Polytechnic, Ijebu-Igbo,

Abia State Polytechnic, .

Adamawa State Polytechnic,

Akwa-Ibom State Polytechnic, Ikot-Osurua,

Benue State Poly, Ugbokolo,

Gateway Polytechnic, Igbesa,

Rufus Giwa Polytechnic,

Rufus Giwa Polytechnic,

The Polytechnic, Ibadan, .

Institute of Mgt. and Tech,

Imo State Polytechnic, Umuagwo

Kano State Polytechnic,

Kogi State Polytechnic, Lokoja,

Kwara State Polytechnic, Ilorin,

Lagos State Poly, Ikorodu,

Moshood Abiola Poly,

Nasarawa State Polytechnic

Nuhu Bamalli Polytechnic,

Delta State Polytechnic, Ogwashi-Uku,

Osun State Poly, Iree,

Osun State Poly, Iree,

Osun State College of Tech, Esa-Oke,

Delta State Polytechnic, Ozoro,

Plateau State Polytechnic, Barkin-Ladi,

Adamawa State Poly,

Rivers State College of Arts and Science,

Rivers State College of Arts and Science

Rivers State Polytechnic,

Gateway Polytechnic Saapade

Edo State Inst. of Tech and Mgt, Usen,

Niger State Poly, Zungeru, Niger State,

List of Private Polytechnics in Nigeria

Allover Central Polytechnic,

Crown Polytechnics,

Covenant Polytechnic,

Dorben Polytechnic, Bwari-Garam Road,

Fidei Polytechnic, Gboko,

Grace Polytechnic,

Grace Polytechnic,

Igbajo Polytechnic,

The Polytechnic, Ile-Ife, NITEL Road

Lagos City Poly, Ikeja, Lagos State,

Light House Polytechnic, Eubuobanosa,

Interlink Polytechnic,

Kings Polytechnic, Ubiaja,

RONIK Polytechnic,

Shaka Polytechnic, Polytechnic, Benin city,

Temple-Gate Polytechnic,

Wolex Polytechnic

Prime Polytechnic

The Polytechnic Imesi-Ile, Osun

Heritage Polytechnic, Ikot Udota

Ibadan City Polytechnic

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