Category Archives: Business Administration Project Topics And Materials preview To Nigeria Students

Business Administration Project Topics And Materials preview To Nigeria Students

EFFECT OF NON-MONETARY INCENTIVES ON EMPLOYEES IN NIYYA FOODS AND DRINKS CO. LTD. KADUNA

EFFECT OF NON-MONETARY INCENTIVES ON EMPLOYEES IN NIYYA FOODS AND DRINKS CO. LTD. KADUNA

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CHAPTER ONE

INTRODUCTION

    1. Background to the Study                                                                       1
  1. Statement of the Problem                                                                       3

1.3     Objectives of the Study                                                                          4

1.4     Significance of the Study                                                                       4

1.5     Research Questions                                                                                5

1.6     Scope of the Study                                                                                5

1.7     Definition of key Term                                                                          6

CHAPTER TWO

LITERATURE REVIEW

2.1     Introduction                                                                                           8

2.2     Conceptual Framework                                                                          8

2.2.1  The Concept of Financial and Non Financial Incentives                        8

2.2.2  Concept of Employee Performance                                                       11

2.2.3  Concept of Performance Incentives in Workplace                                12

2.2.4  The Nexus between Incentives and Productivity                                    13

2.3     Theoretical Framework                                                                          16

2.3.1  The Evolution of Motivational Concepts                                               17

2.3.2  Process Theories of Motivation                                                             24

2.3.3  Need Theories                                                                                       29

2.3.4  Abraham Maslow Theory                                                                      29

2.3.5  Murray’s Manifest Needs Theory                                                          33

2.3.6  Herzberg, and his Two-Factory Theory                                                 36

2.3.7  Evaluation of the Motivational Theories Reviewed                                39

2.4     Empirical Literature                                                                               40

2.4.1  The Effect of Financial and Non Financial Incentive to the Employee Performance                                                                                                    40

2.4.2  Impact of Incentive on Employee’s Motivation                                     54

2.5     Summary                                                                                               58

CHAPTER THREE

RESEARCH METHODOLOGY

3.1     Introduction                                                                                           60

3.2     Population and Sample Size of the Study                                              60

3.3     Source of Data Collection                                                                      61

3.4     Method of Data Collection                                                                     61

3.5     Method of Data Analysis                                                                       62

3.6     Summary                                                                                               62

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1     Introduction                                                                                           63

4.2     Analysis of Respondent’s Demographic Variables                                63

4.3     Data Analysis                                                                                        66

4.4     Summary of Findings                                                                            73

4.5     Discussion of Findings                                                                          74

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1     Summary                                                                                               76

5.2     Conclusion                                                                                            77

5.3     Recommendations                                                                                 77

Bibliography                                                                                          79

Appendix I                                                                                            82

Appendix II                                                                                           83

ABSTRACT

The study examines the effect of financial incentives on staff productivity in Niyya foods Kaduna. The research question that guided the study were: Is Niyya Food remuneration based on incentive scheme? What kind of financial incentive does Niyya Food give to its works and what are the effect on what workers? What kind of non financial incentives does Niyya Food use to boost workers productivity? What are the constraints militating against Niyya Food incentive schemes and how can it be overcome?A survey method was used for this study. The population  consisted of all Staff of Niyya Food Kaduna. Out of 158 persons, a  sample size of 70 was drawn from the total population using the stratified random sampling technique. A questionnaire developed by the researcher based on likert 5-point scale was used for the study. Mean scores was used to analyse the data based on the research questions. The research result shows that Niyya Food incentive scheme does not enhance  workers performance because, it does not take into cognizance in it remuneration and do  not even evaluate or appraisal workers  performance.It was recommended that Other non financial incentives like lectures, seminar, symposium as well as Recreational facilities, such as club with sporting facilities, entry bar and other recreational facility that would help staff unwind after work should be designed and adopted. This will facilitate efficiency and increase productivity in Niyya Food.

CHAPTER ONE

INTRODUCTION

  1. Background to the Study

All organizations are concerned with what should be done to achieve high level of productivity through staff motivation using the right kind of incentive. Most organizations in the past have been using financial incentives but their workers are still agitating for increment in salaries. Consequently the effect of non financial incentive becomes a burning issue in human resource management (Okoh, 2008).

The issue of adequate motivation and consequently workers productivity is a product of a person’s set up of needs, goals, drive and experience. By implication, this means that factors which govern motivation, job satisfaction, workers productivity and attitude to work differ from one society to another.

However, the entire issue of the implication of adequate motivation on workers productivity is embedded in the various theories of motivation.

People are motivated by various factors at different times, according to

Wilkinson et al, the first factor is the combination of the individual perceptions of the expectations other people have of them, and their own expectations of themselves. This happens because people come into work situations with various expectations.

People work together in large organisations like bank, factory where they are expected to follow orders, which they may not approve of. In addition, they may have to obey instruction from supervisors they had no hand in selecting. This is the type of situation where the worker might have no opportunity for self-expression. The basic question that now arises, relates to how to create a situation in which workers can satisfy their individual needs while working towards organisational goals. How can workers in corporate organisation in Nigeria who’s workers feel that their salaries are low when compared with their contemporaries in other organisation?

As such a lot of theoretical concept, principles and techniques of management have evolved in response to these challenges/ but most scholars suggest that more conceptual and empirical work is required to show the link between financial and non financial incentive and staff productivity is still vague but some studies have documented in their work that financial incentive is readily perceived as having a high instrumental value that makes putting forth extra effort worthwhile and its has a long term effect in terms of labour turnover rate because of comparative value for alternative employment while non financial incentive has less initial impact as the pragmatics of financial gain, they seem to have a steady, sustainable impact(Egbe,2008).

Despite the growing body of literature and empirical study on the effect of  non financial incentive on workers productivity, the subject matter still remains complex. Hence, the need to undertake a survey on the effect of   non monetary incentives on staff productivity in Niyya food and drinks company Ltd Kaduna.

  1. Statement of the Problem

Most organizations in Nigeria are constraint with the problem of using non performance based element like salaries to compensate it staff as against performance-related pay structure which has hamper productivity because it does not make worker put in extra effort in their work. This is so because their compensation is not based on incentive schemes that elicit additional effort of workers sequel to unfriendly government legislation on wages clause and bureaucratic inefficiency. Hence the need for the research to examine the effect of  non monetary incentive on employee productivity in Niyya Food and drinks Ltd Kaduna.

Continue reading EFFECT OF NON-MONETARY INCENTIVES ON EMPLOYEES IN NIYYA FOODS AND DRINKS CO. LTD. KADUNA

INCENTIVE SCHEMES AND WORKERS’ PERFORMANCE IN NIGERIA

INCENTIVE SCHEMES AND WORKERS’ PERFORMANCE IN NIGERIA (A CASE STUDY OF UNILEVER NIG. PLC)

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ABSTRACT

This study is focused at finding out the root cause of customer complains; determine whether the variety on the part of Unilever staff is a direct result of lack of incentive scheme. The aim of any organization is to manufacture products and provide services and earn profits. To be able to accomplish these, workers must be motivated by ensuring that their human needs are adequately satisfied. Customers have often complained of poor products or services for many years especially in the areas of customer’s retention, after sales services e.t.c. All these centre on attitude of company staff and thus the inefficiency on the entire organization. In view of this, the management should increase and administer effectively the motivation available as part of mechanism to increase worker’s performance.

 

 

 CHAPTER ONE

1.1 Background of The Study  –       –       –       –       –       –       –   1

1.2   Statement of Problem      –       –       –       –       –       –       –   1

1.3   Objective of Study    –       –       –       –       –       –       –       –   2

1.4   Significance of Study              –       –       –       –       –       –       –   2

1.5   Research Questions –       –       –       –       –       –       –       –   3

1.6   Research Hypothesis       –       –       –       –       –       –       –   3

1.7   Scope of Study         –       –       –       –       –       –       –       –       –   4

1.8   Method of Study      –       –       –       –       –       –       –       –   4

1.9   Organization of Study      –       –       –       –       –       –       –   4

1.10         Definition of Terms  –       –       –       –       –       –       –   8

CHAPTER TWO

2.0   Literature Review     –       –       –       –       –       –       –       –  10

2.1 The Essence of Motivation         –       –       –       –       –       –       –  11

2.1.1        Motivation And Motivators       –       –       –       –       –       –  13

2.1.2 The Hierachy Of Need Theory –       –       –       –       –       –  15

2.1.3 Mc Clelland’s Need Theory      –       –       –       –       –       –  18

2.1.4 Incentives Scheme And Management Today   –       –       –  19

2.1.5 Salary Structure     –       –       –       –       –       –       –       –  20

2.1.6 Staff Education And Training         –       –       –       –       –       –  21

2.1.7        Welfare Packages    –       –       –       –       –       –       –       –  22

2.1.8 The Future of Employee Relation    –       –       –       –       – 22

2.1.9 Employee Relation Perspectives:     –       –       –       –       – 24

2.1.10      The Carrot And Stick Theory   –       –       –       –       –  27

2.1.11      The Motivation Hygiene Theory        –       –       –       –  28

2.1.12      The Expectancy Theory            –       –       –       –       –  29

2.1.13      Equity Theory –       –       –       –       –       –       –       –  31

2.1.14      Elton Mayo’s Work   –       –       –       –       –       –       –  32

2.2          Individual Incentives Plan       –       –       –       –       –  34

2.3   Problems Associates With Individual Incentives      Plan –  36

2.4   Group Incentive Plan       –       –       –       –       –       –       –  37

2.5   Wide Productivities Plans –       –       –       –       –       –       –  39

2.6   Profit Sharing Scheme:    –       –       –       –       –       –       –  40

2.7   Incentive Applicable To Employees of Unilever        Nigeria Plc -41

CHAPTER THREE

Method of Study

3.1   Introduction     –       –       –       –       –       –       –       –       –  43  

3.2   Library Research      –       –       –       –       –       –       –       –  43

3.3   Field Work       –       –       –       –       –       –       –       –       –  44

3.3.1                Population/ Sample Size         –       –       –       –       –       –  45

3.3.2        Sources of Data       –       –       –       –       –       –       –  45

3.3.3                Method of Data Collection       –       –       –       –       –       –  45

3.3.3.1     Questionnaire –       –       –       –       –       –       –       –  46

3.3.3.2     Oral Interview –       –       –       –       –       –       –       –  46

3.4           Data Analysis Techniques        –       –       –       –       –  46

3.4.1                Analysis of Research Questionnaire         –       –       –       –  46

3.4.2                Empirical Evaluation Tool              –       –       –       –       –  47

 

CHAPTER FOUR

Data Analysis, Interpretation And Discussion Of Results

4.1   Introduction     –       –       –       –       –       –       –       –       –  49

4.2   Analysis of Personal Data        –       –       –       –       –       –       –  49

4.3   Data Presentation and Analysis       –       –       –       –       –  53

4.4   Hypothesis Test       –       –       –       –       –       –       –       –  55

 

CHAPTER FIVE

5.0   Summary, Conclusion And Recommendation –       –       –  62

5.1 Summary Conclusion        –       –       –       –       –       –       –       –  62

5.2   Recommendation And Contribution To Knowledge –       –  64

5.3   Suggestion for Further Studies        –       –       –       –       –       –  68

Bibliography    –       –       –       –       –       –       –       –       –  69

Questionnaire –       –       –       –       –       –       –       –       –  70

 

CHAPTER ONE

1.1 BACKGROUND OF THE STUDY

Unilever Nigeria PLC is the oldest manufacturing outfit in Nigeria. The company was established in 1923 to manufacture soap using local palm oil. The company was formerly known as Lever Brothers Limited (LBN).

It is a member of the famous unilever group of companies, one of the world largest producers of consumer operating it security main companies, one of the world largest producers of consumer operating it security main companies through five hundred sub-companies.

Over the years, the company diversified and expand  it operation in the production and marketing of personal product including toothpaste body cream, lotion, baby care and hair care products etc. that is why it is a visible friend in every home.

1.2   STATEMENT OF PROBLEM

This project will attempt to address two main issues.

  1. Problem emanating from lack of incentives or inadequate incentives.
  2. The solution that most be offered tom stop it.

Continue reading INCENTIVE SCHEMES AND WORKERS’ PERFORMANCE IN NIGERIA

EFFECT OF MANPOWER TRAINING AND DEVELOPMENT ON EMPLOYEES MORALE IN KADUNA REFINING AND PETROCHEMICAL COMPANY

EFFECT OF MANPOWER TRAINING AND DEVELOPMENT ON EMPLOYEES MORALE IN KADUNA REFINING AND PETROCHEMICAL COMPANY

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TABLE OF CONTENTS

CHAPTER ONE

(INTRODUCTION)

1.1     Background of the Study      –         –         –         –         –         –         1

1.2     Statement of the Problem    –         –         –         –         –         –         3

1.3     Objective of the Study –         –         –         –         –         –         –         5

1.4     Statement of Hypothesis      –         –         –         –         –         –         6

1.5     Significance of the Study      –         –         –         –         –         –         6

1.6     Scope of the Study       –         –         –         –         –         –         –         8

1.7     Limitation of the Study         –         –         –         –         –         –         8

1.8     Historical Background of the Case Study        –         –         –         9

1.9     Definition of Terms     –         –         –         –         –         –         –         13

 

CHAPTER TWO

(LITERATURE REVIEW)

  1. Definitional Concept of Training and Development –         15
  2. Training Defined          –         –         –         –         –         –         –         16
  3. Development Defined            –         –         –         –         –         –         17
  4. Differences between Training and Development     –         –         18
  5. Training and Development Needs –         –         –         –         20
  6. Kinds of Training Needs       –         –         –         –         –         –         22
  7. Methods of Training and Development  –         –         –         –         24
  8. Factors Militating against Training and Development     –         27
  9. Effects of Training and Development on Employee’s Morale     29

CHAPTER THREE

(RESEARCH METHODOLOGY)

3.1     Research Design          –         –         –         –         –         –         –         33

3.2     Research Population   –         –         –         –         –         –         –         33

3.3     Sampling Size and Sampling Techniques        –         –         –         33

3.4     Method of Data Collection   –         –         –         –         –         –         34

3.5     Justification of Method Used         –         –         –         –         –         34

3.6     Method of Data Analysis      –         –         –         –         –         –         35

3.7     Justification of Instrument Used  –         –         –         –         –         37

 

 

 

CHAPTER ONE

INTRODUCTION

 

  1. BACKGROUND OF THE STUDY

Manpower Training is very vital for any development of any Organization.  Why some organizations take it very serious others take is very lightly. There is always a positive result on the part of any organization that takes up staff training and development very importantly. Any organization that fails to take it manpower training and development very necessary tends to encounter difficulties in attaining its objectives and would find it difficult to compete favourably. There are various training and development procedures that can be undertaken by organization (s). This study is about highlighting the fact that unless training and development of manpower is properly done, objectives will be very difficult to attain.

Manpower development therefore, becomes the end result of the application of power and though career development. In the public sector, employees anticipate equitable and adequate Manpower development training. One of the purpose of an organization is to permit the group of individuals to enhance efficiency and effectiveness.

The study of Manpower development as in long time seen as a vital tool in enhancing employees  morale which has it multiplying effect on organization’s productivity. The study of Manpower development as a tool for employees high morale towards Organizational efficiency and effectiveness has been embarked upon in attempt to access the extent to which organization especially the Kaduna Refining and Petrochemical Company (KRPC) cherish and promote Manpower training and development in boosting employees morale towards organization’s output.

Therefore, the study would like to access: How far Manpower development planned with the mind of those at the top level management whenever they are planning strategies to introduce new concept to the administrative procedures with particular reference to Kaduna Refining and Petrochemical Company (KRPC). In this development and recognition of the important of effective manpower development, the Federal Government of Nigeria inaugurated the National Manpower Planning Board on 18th October, 1992.

 

 

  1. STATEMENT OF THE PROBLEM

Kaduna Refining and Petrochemical Company is to some extent a large government organization both in its recruitment of employees from all the departments, its system of operation as well as functions.

The need for effective planning and manpower development need not to be over emphasized if the organization must remain on such positions and be among the best organizations in the country.

Benefits from Manpower development have rarely been demonstrated. This is partly as few Boards and parastatals attempt to evaluate the result of training because sometimes employees are allowed to pursue careers that have no relevance to the organization major functions.

Many believe that evaluation is difficult and that everyone would like to advance his or her career thereby overwhelming the organizational training request.

These and other aspects of manpower development and their potential benefits to transaction and individual form the basis of this study.

  1. Despite its important position in the state, why has the benefit from manpower development seldom demonstrate?
  2. Is this as a result of poor evaluation of training by the police board?
  3. Is training evaluation so difficult to create the individual career goals overwhelming the organization training request?
  4. Is development used as a motivation to how the staff work efficiently towards industrial development or is it assume as move benefits to the staff?
  5. Or is it the un – cooperative attitude of the implementation machinery?

Ukpanah emphasized and recognized the important rule of effective manpower planning and utilization in National Economic Development. The..

 

 

 

Continue reading EFFECT OF MANPOWER TRAINING AND DEVELOPMENT ON EMPLOYEES MORALE IN KADUNA REFINING AND PETROCHEMICAL COMPANY

QUALIY CONTROL AS A MEANS OF ENHANCING PRODUCTIVITY IN A PRODUCTION COMPANY

QUALIY CONTROL AS A MEANS OF ENHANCING PRODUCTIVITY IN A PRODUCTION COMPANY (A CASE STUDY OF LIFE FLOUR MILLS NIGERIA LIMITED).

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ABSTRACT

The pervasive influx of low quality product into the market has triggered the turning point for all production companies. Production companies that work towards excellence now inculcate quality in their operations. Given that consumers would always patronize products of companies that guarantee high quality; this research is directed towards determining quality control as a means in Production Company, and how to attain high quality products.

This project is divided into five chapters. Chapter one, the introduction gives a descriptive of the effect of quality control, low substandard product, on the market, over the years. Chapter two is the literature review which gives a vivid review of some of the works and writes up of quality control and productivity. Chapter three is the research methodology.

It shows the methodology and procedures adopted in collecting data for his work. the primary data used were collected from the cadres of worker in the quality control department of Life Flour Mills Nigeria Ltd. Chapter Four, the data analysis and hypothesis testing. The level of significance used is 0.05 Hypothesis were tested using the chi-square (X2) techniques in order to establish facts relevant to the research. Lastly, chapter five contains the summary of findings, conclusion, implications of findings and recommendations.

TABLE OF CONTENT

Title page…………………………………………………………….……….i

Certification……………………………………………………..……………ii

Dedication……………………………………………………………………..iii

Acknowledgment………………………………………………………….iv

Abstract……………………………………………………………………vi

Table of content………………….……………………………………… vii

CHAPTER ONE

1.1     Background to the study…………………………………………….1

1.2     Statement of the problem ……………………………………………2

1.3     Research question…… ………………………………………………2

1.4     Objective of  Study…………………………………………………..5

1.5     Statement of  Hypothesis …………………………………………….5

1.6     Significance of the study …………………………………………..…6

1.7     Scope of the study …………………………………………………..7

1.8     Limitation of the study ………………………………………………7

1.9     Definition of term ……………………………………………………9

CHAPTER TWO

2.1     Introduction ……………………………………………………….10

2.2     The concept of quality………………………………………………11

2.2.1  Quality control …………………………………………………….15

2.2.2  Quality control and procedure …………………………………….19

2.2.3  Statistical quality control (S.Q.C) …………………………………..22

2.3     The setting of standard ………………………………………………27

2.4     Government regulation on quality ………………………………….29

2.4.1  Standard organization of Nigeria (SON) ……………………………30

2.5     Quality management ………………………………………………..32

2.5.1  Quality planning …………………………………………………….33

2.5.2  Quality Auditing ……………………………………………………33

2.5.3  Quality policy formation ……………………………………………34

2.6     The concept of total quality management …………………………..35

2.7.    Why productivity important…………………………………………41

2.8     Summary of review of related literature ……………………………43

CHAPTER THREE

Methodology

3.1     Introduction …………………………………………………………44

3.2     Research design ……………………………………………………..44

3.3     Basical sampling ……………………………………………………45

3.4     Source of data collection ……………………………………………45

3.5     Description of researcher Institute ………………………………….46

3.6     Method of communication of the research instrument ……………..46

3.7     Field work …………………………………………………………..47

3.8     Description of data presentation and analysis tools …………………47

3.9     Discussion of data analysis …………………………………………48

3.10   Reliability of the instrument ………………………………………..48

3.11   Validity of the instrument …………………………………………..49

CHAPTER FOUR

Presentation analysis and interpretation  of primary data

4.1     Introduction …………………………………………………………50

4.2     Does your company organise programme to educate you on the

latest quality control techniques………………..……………………53

4.3     Re-statement analysis of research question …………………………55

4.4     Hypothesis ………………………………………………………….62

4.5     Discussion of findings ……………………………………………..67

CHAPTER FIVE

5.1     Summary of findings ………………………………………………69

5.2     Conclusion …………………………………………………………70

5.3     Implication of findings …………………………………………….71

5.4     Recommendations …………………………………………………71

Reference ………………………………………………………….74

Appendix …………………………………………………………..76

Research question ………………………………………………….77

 

CHAPTER ONE

1.1     Background to the Study

All organization whether public, private , statutory  or charity on their business with an underlying primary objectives, which may be profit maximization risk- diversion, society responsibility or width usually represented by asset holding.

Besides the core objective, there exist a  subsidiary objective either explicit or implicit in the policy statement of those organisation which serve as a catalyst for achieving the overall organisation objective, for most production campaigns, this subsidiary objective is customer satisfaction

(Ijewore, 2003).

The influx of substandard production into the market has triggered consumer’s consciousness to what they buy in the market, consumers are rational. They want maximum benefit and satisfaction from a product a service by spending little amount of money of it.

Distinct characteristics such as high quality and suitable price have the effect stimulating an increase demand for particular product and less preference for competing hands of products.

Since customers are the ultimate judge of the specific brand of product to purchase, customer satisfaction is targeted by providing product with suitable price and unique quality which meet the final consumer needs and specification. A product therefore posses the ability to consistently meet or exceed customers expectation quality control is therefore nitty-gritty for any production company that seek to enhance productivity.

One of the ways in which productivity can be improved in an organisation is inculcate quality control in its operation. The level of productivity achieved has become a yardstick for measuring the achievement or progress made by a country or company overtime (Banjoko, 2004) in today’s business word, the may pre-occupation of most business organisation in high trying recruit and satisfy employee who are suppose to fit into their position, the organisation to product according to the predetermined standards or achieve organisation objectives. According to Nickels (2005), “ Productivity is the volume of goods and services that one worker can produces “. It is the relationship between output and input.

Standard products over the years in the market and their effect on consumers have raised an issue of concern to some organisation. The Federal Government of Nigeria in recognition of the importance of the high quality to healthy agencies to guarantee this, and these agencies includes the National Agency for good and Drug Administration control (NAFDAC) the standard organisation (SON), the Nigerian Institute of standard (NIS), the Federal Ministry of Health, e.t.c

These agencies were set-up to ensure that producers of goods conform to predetermined quality standards and market products that are neither nor contaminated.

The Director General of Standard Organisation (SON), Dr. John Akpanya in his key note address the Auto spare parts and machinery Dealers Association  (ASPAMDA) at a seminar in Lagos and said “ there is urgent need to develop quality culture in Nigeria as quality culture in Nigeria is the key to survival, growth and competitiveness “ this statement denote that any firm that does not meet up with the set quality standard will be left behind.

Therefore, it is needful that firms include quality control in their operation . it production companies in Nigeria aspire to meet up with the challenges prevalent in the business word, the quality control is inevitable.

If a firm seeks to enhance productivity quality control must be introduced and improved. There should be continuous improvement in their firms operations as this will result to standard products and bring about customer’s satisfaction

1.2     Statement of Problem

          Despite attempt by various regulatory agencies on quality standard to build quality into firms, there has been low productivity and

Continue reading QUALIY CONTROL AS A MEANS OF ENHANCING PRODUCTIVITY IN A PRODUCTION COMPANY

COMMUNICATION: THE KEY THING IN PUBLIC RELATION

COMMUNICATION: THE KEY THING IN PUBLIC RELATION

(A Case study of DAAR Communication Limited)

(AIT/RAY POWER)

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CHAPTER ONE

  1. Introduction –     –       –       –       –       –       –       –       1
  2. Aim and Objective –      –       –       –       –       –       –       2
  3. The Scope of the Study –       –       –       –       –       –       2
  4. Significance of the Study –     –       –       –       –       –       2
  5. Limitation of the Study –        –       –       –       –       –       3
  6. History of DAAR Communication –  –       –       –       –       4

 

CHAPTER TWO

  1. Definition of Public Relation. –        –       –       –       –       8
  2. Goal of Communication-        –       –       –       –       –       9

2.3    Definition of Communication –        –       –       –       –       11

2.3.1 Process of Communication –  –       –       –       –       –       11

2.3.2 Basic Form of Communication –      –       –       –       –       12

2.3.3 Pattern of Communication in Organization –      –       –       14

2.3.4 How Companies Should Manage

Communication for Effectiveness    –       –       –       –       17

2.3.5 Uses of Communication in Organization   –       –       –       19

2.4    Ways Communication Skill can help

Advance your Career    –       –       –       –       –       –       23

CHAPTER THREE: Research Methodology

  1. Introduction        –       –       –       –       –       –       –       26
  2. Research Design- –       –       –       –       –       –       –       26

3.3    Source of Data –  –       –       –       –       –       –       –       29

3.3.1 Primary Source –  –       –       –       –       –       –       –       29

3.3.2 Secondary Source –      –       –       –       –       –       –       31

3.4    Research Instrument –  –       –       –       –       –       –       31

3.5    Summary    –       –       –       –       –       –       –       –       32

 

CHAPTER FOUR

  1. DAAR Communication Limited        –       –       –       –       34
  2. Basic Method Used Communication from

Staff to staff and from Boss to Staff        –       –       –       35

  1. File and Documents      –       –       –       –       –       –       36
  2. Where Public relation Come in        –       –       –       –       37

 

CHAPTER FIVE: Summary, Conclusion and Reference

  1. Summary    –       –       –       –       –       –       –       –       38
  2. Conclusion –       –       –       –       –       –       –       –       38
  3. Recommendation –       –       –       –       –       –       –       40

Bibliography        –       –       –       –       –       –       –       42

 

 

CHAPTER ONE

  1. INTRODUCTION

Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.” Secondly the person must be able to communicate. The most charming personable, friendly person in the world will be a complete failure if he cannot communicate,. The ablest communication will be a flop if he has a negative personality.

The beginning of human communication through artificial channels i.e not vocalization or gesture, goes back to ancient care painting, drawn maps and writing. In the last century, a revolution in telecommunication has greatly altered communication by providing new media for a long distance communication.  The great transmitter the way radio broadcast occurred in July 25th, 1`920 and led to common communication via analogue and digital media.

  • Analog telecommunication include traditional telephone radio and television broadcast
  • Digital telecommunication and computer network.

 

1.2    AIMS AND OBJECTIVES

The aims and objectives of the study is mainly to:

 

  1. Show the use of communication in an organization

Prove to various readers how communication skills can help in

 

 

 

 

Continue reading COMMUNICATION: THE KEY THING IN PUBLIC RELATION