impact of bilboard advertising on product promotion

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeria banks without internet

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

Click here to download our android mobile app to your phone  for more materials and others

 

 

CHAPTER ONE

 

 

INTRODUCTION

 

 

1.1 Background of the Study:

 

 

Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase

 

their products. This communication is usually through various forms of paid media…. TV and radio commercials, print advertising, billboards and more. Every communication is advertising is

 

intended to be persuasive. This becomes clear with the definition of persuasive communication by Osubiyi (1999), which is a conscious attempt by one individual to change the behavior of another individual or groups of individuals through the transmission of some messages. Persuasive communication relates the intention of the communication with resultant behavior of the receiver. Successful persuasive communication produces the desire and behavior while failed ones don’t.

 

Simply put, advertising is any form of non-personal presentation and promotion of ideas, goods and services usually paid for by identified sponsor. The key points to note are:

 

1. Advertising is non-personal directed to a range of anonymous people.

 

1. Usually paid for, this fact differentiates advertising from publicity which is not usually purchased.

 

• For obvious reason, the sponsor of the advertisement is identified. In fact, in most instances, identifying the sponsor of the advertisement is the prime purpose behind the advert, otherwise why advertise? This is so because by putting their names behind their products or goods, advertisers try hard to fulfill the promise thy claim.

 

1

 

 

Basically, advertising seek to establish, modify or reinforce attitudes, causing consumers to try a new product, buy more of it or switch brands. Brand advertising seeks to create an image or personality for a product out unique position for it.

 

The rate of advertising in society is a controversial one, largely because opinions associated with it are heavily interwoven with more fundamental vows and beliefs about how a society does and should operate. Aaker and Myers (1989:503): advertising performs some basic functions in the society, first, it serves the marketing function by helping companies that provide product and service and ideas, sells their products in conjunction with personal selling and sales production. Some advertising however maybe aimed at providing public service because it gives us information about goods and services. No wonder the International Advertising Association

 

states:                     “to   be   properly   informed,   the   consume

 

 

Also, advertising help people learn about new products and service and improvements in existing ones through advertising. Agu (1990) asserts that advertising creates awareness, stimulates demand and encourages greater production and ultimately leading to improvement in the standard of living. Hence, advertising provides consumer education as it ensures national and freedom of choice by consumers. The promotion of free and rational consumer choice is a very important aspect of the informative role of advertising. Practical advertising cannot be complete

 

without a clear understanding   and   application   of   the   pri

 

 

Advertising has grown as a tool of academic inquiry, a field of professional practice and an index of modern business. It has come to assume the center of modern business marketing strategy. Billboard advertising has assumed a wider and prominent position of product promotion in recent times in Nigeria.

 

 

2

 

 

Despite electronic media, billboard advertising got product promotion on the increase and has been dominating the forms of advertising. A result of billboard advertising has emerged as it is recognized by the advertisers as a subsidiary of the Advertising Practitioners Council of Nigeria (APCON). But has been articulated by Adeyemi (1969) the constitutional provisions on freedom of expression can be said to amount only to an orderly freedom of which cannot be used as a license to spread communication that debased public morality.

 

However, many of these ethical principles have in the course of time, grown to become statutory regulation codified laws. Decree 55 of 1988 among other provisions provides that APCON show regular and control of the practices of advertising in all aspects and ramification. It is in this immense and wide power conferred on it that APCON developed a code of ethics to guide and regulate the practice of advertising in Nigeria which accommodated in no small measure the use of billboards as a way of communicating messages to the masses.

 

The increase in billboard advertising underscores the effectiveness of billboard on product promotion. Billboards are usually located at point with high vertical and human traffic. Consequently, users of such points are regularly exposed to the advertisement in the board. Secondary, billboards also offers a high degree of locational flexibility. In other words, the boards can be placed where the advertisers actually intended them to be. In addition, they tend to have lower cost per thousand than most of the other media. They are usually more cost efficient, especially for the advertiser with a small budget. Billboards offer the advantages of very good colour reproduction and at the small time, it is an effective reminder medium offer servicing as a catalyst for buyers who buy in impulse.

 

 

 

 

 

 

3

 

 

The greatest problem encountered by advertisers and their agencies with regard to billboard is site monitoring is usually deficient and so when posters get torn or washed out, it takes a while to discover and repost. This is because the site are usually scattered around very far geographical locations.

 

The posters used on the boards are usually tedious to print and post especially when numbers of sites to be covered are too many. In other words, boards make intense creative demands on the agency because they are usually seen in a fleeting second, they have to be powerfully executed

 

so as to intrude on the passer-by’s consciousness. In this cas reminder media and execute the primary and the sole medium for an advertising campaign.

 

Aside its cost efficient, it contributes to environmental aesthetic and enduring feature of landscape of towns in the country.

 

Again, if one glances down the major lengths in the streets in Effurun metropolis, you will notice the presence of 7up bottling company advertising billboard just to help the flag flying and to make sure that the consumers will remain and always patronize their products.

 

The seven-up (7up) bottling company PLC is one of the largest independent manufacturers and distributors of the well-known and widely consumed brands of soft drinks in Nigeria. Their brands are Pepsi, 7up, Miranda, Teem and Mountain dew.

 

A Lebanese Mohammed El-Khalil who came to Nigeria for the very first time in 1926 founded

 

the           company.   Mohammed   is   the   father-Khalilof.   the   co

 

 

 

 

 

 

 

 

 

 

 

4

 

 

The company metamorphosed from a very successful transport business (El-Khalil transport) in a bid to diversify the then largest transport company in the then entire west of Africa. On October 1^st 1960, the exact day our great country Nigeria won her independence, Nigerians also experienced the birth of a soft drink giant as the first bottle of 7up rolled out from their factory located in Ijora. Since then the company continued to grow in the leap and the bound.

 

Outdoor advertising has become a major advertising medium by advertising firms in Effurun metropolis using 7up as a study and it is an indispensable source of revenue for Delta state government while advertisers buy space in newspapers and magazines, for outdoor advertisers, he rent cites as 7up usually points every corner in Effurun metropolis with its billboard.

 

In executing this research, the researcher will try to identify why billboard advertising seems to be more popular than other means of advertising in terms of product promotion of 7up bottling company billboards in Effurun metropolis. Also this study will try to find out the acceptability of billboard advertising in the society. Among other things, this study also helps to establish the contribution of billboards to product promotion, acceptability of billboard advertising in the society. This study also hopes to establish the contribution of billboard to promote business.

 

1.2 Statement of Research Problem

 

 

The problem of this research work deals mainly on how billboard advertising can develop the print media. We know advertising revenue is one of the strongholds and pillars supporting the various print media and that without advertising revenue most print media houses will collapse especially private media houses.

 

5

 

The research works explains how billboard advertising sustains print media and to which

EFFECTIVE PUBLIC RELATIONS AS AN INSTRUMENT FOR THE ACHIEVEMENT OF AN ORGANIZATIONAL OBJECTIVE

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeria banks without internet

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUD OF THE STUDY

The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and kowing fully well that times have change and also the creams of cutomers.

For bamks the need as more pronounced especially when they are faced with what we call institution and inter bank competition, which a times head to the declining profit margin of many banks consequent upon some factors as inflation and tight money supply measures of the permanent. The needs for competitions among banks and other public relations programs geared towards building good corporate image for their respective banks. Nigeria banks have recognized that effective public relations has become the integrating force which interprets their environment to the bank management, defines objective and building good will through good deeds. In furtherance of these objectives, many banks in Nigeria have introduced extra incentive such as credit cards, weekend banking organization all in attempt to provide exceptional services for their customers and to retain old customers, attract potential depositors and win public understanding. These banks adopting to change trends by creating effective public relations department as a tool to boost cooperate image are currently experiencing increases.

• HISTORICAL ROLES OF BANKING IN THE NIGERIAN ECONOMY

Banks can be defined as an institution in which individuals keeps, exchange and transact money. Banking as an industry is impossible in a non-monitored economy. The growth of banks in the former British west Africa (Nigeria inclusive) did not start until the introduction of the British coinage and currency system in late 19^th century.

Banking business was first introduced in Nigeria in 1892. the first bank in Nigeria was the African Banking Corporation from 1892 banking activities started striving with life competition between rival banks. This was free banking era. It was characterized by non existence of banking legislation. Any body could set up bank provided he is registered under the provision of companies ordinance. The ordinance prohibited formation of a banking company unless it was registered as a company.

This period witnessed the establishment of the banks of British west Africa (BBWA), Barday Bank, Dominion Colonial and oversea bank, British and French banks, National bank of Nigeria and African continental bank limited.

In 1894, the BBWA was established in Lagos it took over the service of African Banking corporation. It remained the only bank in the country until it was joined by barday in 1912. another expatriate bank of this free banking period was British and French banks limited established in 1949 and presently called United Bank for Africa (UBA). The National Bank of Nigeria established by government of the western Nigeria on 11^th February 1933 has distinatioon of the first successful indigenous banks was the Africa Continental bank limited. Three other indigenous banks were the Nigeria pioneer and commercial banks limited, Agbonagbe bank limited and the Merchant bank, there were seven banks which survived the free banking era.

THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeria banks without internet

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

ABSTRACT

The aim of this research project is to know the essence of radio commentaries and its impact on the listeners.

The project stars with information which given insight into the historical  back ground of news commentaries.

It processed to examine the impact news commentaries creates to this listens and the distinguishing features.  It then derives into detailed exposition of relevant literature formation of research question and hypothesis.

The research question was formulated to properly address the problem on radio commentary in relation to its listens.  Questionnaire were administered to the sampled respondents. The findings on the study reveled that news commentaries have less impact on some resident of the country as a result of low level of awareness and illiteracy.

The research recommended that radio news commentaries should create enough awareness to control the effect of illiteracy level of respondent and also further studies should be encouraged.

TABLE OF CONTENT

CHAPTER ONE

INTRODUCTION

1.1            Background of the study

1.2            Statement of problem

1.3            Objective of the study

1.4            Significance of study

1.5            Research question

1.6            Research hypothesis

1.7            Definition of terms

1.8            Assumption

1.9            Limitation of the  study

CHAPTER TWO

LITERATURE REVIEW

2.1     Source of literature

2.2            The review

2.3            Summary of literature review

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

3.1     Research  method

3.2            Research design

3.3            Research sample

3.4            Data collection

3.5            Data analysis

CHAPTER FOUR

Data  analysis and result

4.1            Data analysis

4.2            Result

4.3            Discussion

CHAPETR FIVE

Summary & recommendation for further study

5.1            Summary

5.2            Recommendation

5.3            Conclusion

Bibliography

Appendix

Questionnaire

CHAPETR ONE

INTRODUCTION

The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter.  The audience has thrilled by these live commentaries run by various pioneer commentators.

Ever since the tradition of running radio commentary has remained with radio to this day.

In presidential democracy such as ours news commentary whether on the  radio newspaper or television do not only serve as surveyor of public opinion but also serve as a requisite for bridging the credibility gap between government and the governed.

Perhaps, it might be necessary to draw a line of distinction between news and news commentary. A news caster presents straight news without additional comment.  While a news talk provides background information to the new.  Writing on the uses of radio, Richard Aspinall said that:

“with limits radio can persuade   and effectively influence large  audience thereby contributing substantially to the thinking of the nation”

in the Nigeria media house today news commentary has become a ferment feature.  Airtime is allowed to news commentary immediately after major news- bulletins perhaps as an attention gaining strategy.   The media house not only give air space to commentaries written by its own staff but also uses those written in the additional headlines of various  new papers this giving freedom of expression a chance.

Today the media house news- commentary not only interpret the news but sometimes comment on societal problems but what happens to the problems or issues of the society and the views expressed by the news- talk after these Tracie broadcasts as in the media house?

Do they influence the attitude and an opinion of the country’s listening public?

1.1     BACKGROUND OF THE STUDY

Perhaps 50 percent of each radio news commentary listeners who forget to fund their radio during commentary do so are more accustomed to the news paper additional page to which they can easily refer may be and may be not we shall find cut through survey in the subsequent chapters.

Owing to the fact that news- commentary are aired to  listeners and are not seen we have therefore taken it upon ourselves to present at least except of two news commentary aired by ESBS  and FRCN

Is it not often said that seeing is believing? Indeed sight or vision is an indispensable in learning and retention –vision is said to aid the memory to produce previously retained content.  And for quick remembrance of past new-talks by respondents these excerpts shall serve as basis for our analyses.  We shall present them to our respondents for answers

1.2     STATEMENT OF PROBLEM

A country like Nigeria with diverse culture and human resource & need radio commentaries or news talk capable of interpreting events bordering global and societal issues. Obviously these news-commentary are staunchly provided to listeners on a daily basis

Unfortunately about 80% of radio listeners ignore news- talk once they have listened to actual news broadcast but radio listeners are 100% attentive to sport commentaries. If all radio commentaries are said to interpret events occurring earlier on illuminating the hidden fact (news behind the news) to the layman then it is  to be preferred to actual broadcast.

Moreover generally the Nigeria audience seems not to appreciate radio commentaries as their western counterpart who listen to radio and write feedback to their radio stations such as BBC which in turn  offers them a round the clock service.

1.3            SIGNIFICANCE OF THE STUDY

The foregoing objectives apart the present study must be seen to be significance or relevant to mass communication at least on two grounds.

First, it focuses on Nigeria media consumer on news- commentaries which is a medium essentially designed for news broadcast and its obligatory effort interpreting new to its listeners through commentaries.

The second point or relevance of this study is its typology. Being an audience research this study seeks to emphasis that communication without feedback is incomplete.  We might wrap up this relevance of feedback   in the words of Quall and Brown

“ In any commumcation system feedback from receivers to a communicator is

a necessary ingredient fro maximum efficiency.  Ti is the only true indicator of the effectiveness to reach the people and it provides the only safe basis for alteration of any format”

1.4            RESEARCH QUESTION

(A CASE STUDY OF ONITSHA METROPOLIS)

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeria banks without internet

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

ABSTRACT

Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast.

Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area.

Having realized the importance of commercials in human existence, this study acquaints you with the reasons breaks during News programmes in NTA had to be allowed to the detriment of News substance and its presentation.

It will further survey the motive of advertisers in buying a fixed time during such an important programme of the NTA and the audience perception of it, whether favourable or not, having been argued that advertisers exercise and undue influence over the regular contents of the media they employ.

In terms of the subject of a television show or programme.

LIST OF TABLE

 

• Table 1 – The respondents watch News at 9.00 p.m.
• Table II – The majority of the respondents watch the network News often
• Table III – The number of times the respondents watch the NTA News in a week
• Table IV – The majority of the respondents do not watch commercial telecast during the News.
• Table V – Majority of the respondents don’t like to watch commercial telecast during the network News programme.
• Table VI – Majority of the respondents walk away during commercial break.
• Table VII – The feelings of the respondents on commercial telecast during NTA Network News programme.
• Table VIII – The commercial telecast during NTA Network News programme are not in order.
• Table IX – NTA Network service should not show commercial during the network News at 9.00 p.m.
• Table X – The age of the respondents.

TABLE OF CONTENTS

CHAPTER ONE

• INTRODUCTION
• STATEMENT OF PROBLEM
• OBJECTIVES OF THE STUDY
• SIGNIFICANCE OF THE STUDY
• RESEARCH QUESTIONS
• RESEARCH HYPOTHESES
• DEFINITION OF TERMS
• ASSUMPTIONS
• LIMITATION OF THE STUDY

CHAPTER TWO

• SOURCES OF REVIEW
• THE SUMMARY

CHAPTER THREE

• RESEARCH METHODOLOGY
• RESEARCH DESIGN
  • POPULATION
• RESEARCH SAMPLE
  • RESEARCH INSTRUMENT
• DATA COLLECTION
• METHOD OF DATA ANALYSIS

CHAPTER FOUR

• PRESENTATION AND ANALYSIS OF DATA
• DEMOGRAPHIC INFORMATION
• RESULTS
• DISCUSSION

CHAPTER FIVE

• SUMMARY, CONCLUSION AND RECOMMENDATIONS
• CONCLUSION
• RECOMMENDATION

REFERENCES

BIBLIOGRAPHY

APPENDIX (QUESTIONNAIRE)

CHAPTER ONE

 

INTRODUCTION

• BACKGROUND OF THE STUDY

Without any shred of doubt, I will say that is very important and wise to set a good example and produce good things than set or produce bad one.

Thus it is very vital t note that one important function in business to thrive and succeed is getting and keeping customers.  This extends in making the business to be aware that it should not base itself merely as a producer of goods and service, but also as a buyer of customers and as a dear of those key ad important things which makes people want to involve interact and deal with it.  In this kind of free enterprise economy such as Nigeria where business and commerce are run or conducted with less involvement or minimum of government involvement, inference or intervention anybody who have the means or resources, be it small scale business or a big capitalist can set up business.  This is as a result of many product and services organization of various kinds.

In other words I will say that market is customers and the process of winning and retaining them is quite noted to pass through stiff measure in order to retain and keep their customers form competitors.  You will agree with me that without customer’s patronage, a business will likely collapse.  For patronage to be maintained and ensured advertising is massively and extensively used or put in place by advertisers or business organizations.  At this we must look at the key work advertising, which plays a key and vital role in television commercial.  For the fact that advertising play a key role in making people be aware of things (products), this directs us towards the view of Boye E/Aress of et al 1929 “which says advertising is the non-personal communication of information usually paid for and usually persuasive in nature about product and services.  In broadcasting, advertisement can really play a great role inherent in programme transmission.  This also goes to let us know that advertisement has come a long way, that its origin can be traced to the struggle of men to have means of livelihood.

In order to endure and survive, revenue from advertisement which comes from the sale of time and programmes has become the broadcast industry in Nigeria.

Advertising is defined by the American Marketing Association (AMA, 1976:63)) as a controlled, identifiable information and persuasion by means of mass communication media.  One of the effective and efficient mass media is television.  Television carries advertising messages or commercials.  Most of the television commercials are testimonials whereby a celebrity of expert is used to tell story, the analogy and predicament.

The television transmits news and it also carried commercials.  The network news programme at 9.00 p.m. daily has always been a strictly news programme, but until recently when the nation witnessed an innovation, the NTA stateion started inserting commercials in the network news programmes at 9.00 p.m.

It is for this cause that advertisers who buy television generally scale to have their commercial messages appear in programme that reach the largest audience at a particular time through a channel.

And it is only by the purchase of a network time would and advertiser hope to reach a very large audience who are exposed to an advertiser’s message.

Advertisers therefore are interested in knowing the demographic information (such as age, sex, and education) and psychological information as attitude, beliefs and opinion of the audience in order to improve the effectiveness of an advertisement message.

The media to this effect sponsor research to find out from time to time who is attending to the message of their client.  The advertisers and media buyers on their side made absolute use of time to bring their varied products and services to the awareness of television – with the aim of reading the greatest number of their targeted audience.

Network television advertising, for example can reach all the parts of the country, hence NTA stations are situated in almost every state of the federation.

Therefore, advertisers exploit this medium to their different customers and prospective customers’ names and products and services to the constant awareness of the people.

Network television advertising, for example can reach all the parts of the country, thus for the fact that NTA stations are virtually in almost all part of the country.  It has really helped in bringing to the knowledge of the people or the customers latest information and awareness of products and services to the people or audience.

In other words the audience perception of commercial telecast during NTA news programmes is the researchers point of study.

1.2  STATEMENT OF PROBLEM

This research study is focused on television commercials.  The increasing abundance of advertising messages telecast during Nigeria Television Authority (NTA) Network News programme is a thing of much concern to the researcher.

This study therefore, maintains that undue advantage is being taken of the network news as an endless way of commercials beamed with the network news.

1.3  OBJECTIVE OF THE STUDY

The ultimate objective of this study is to

CHALLENGES OF THE FREEDOM OF INFORMATION BILL TO THE BROADCAST MEDIA

(CASE STUDY OF NTA KADUNA)

 

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ABSTRACT

One of the cardinal points upon which the freedom of information Bill is founded is the promotion of an enabling environment for unfettered access to information as it concerns the conduct of public affairs, records and documents. Considering that one of the major set backs of the growth of the Nigeria’s fledging democracy is the fact that most official transactions, both in public and private sectors are shrouded in secrecy. This study however, shall highlight the present challenges the delay in the passage of the Freedom of Information Bill pose to the media and the society. The case study for this research is NTA Kaduna network. The survey research method is used while the simple percentage is used for analyzing responses gotten from questionnaires administered.

 

          CHAPTER ONE

• Introduction

1.1     History of Case Study

1.2     Statement of General Study

1.3     Aims and Objectives of Study

1.4     Hypothesis and Research Questions

1.5     Theoretical Frame work

 

CHAPTER TWO

• Literature Review

2.1     Democracy and its Obligation

2.2     Nigeria’s Obligation under International Law to have Access to Information Law

2.3     Freedom of Information Bill and the Media

2.4     National Security Interest and Official Secrets

2.5     Freedom Laws in two Worlds

2.6     Benefits of the Freedom of Information Bill

 

CHAPTER THREE

• Research Methodology

3.1     Technique and Method of Data Collection

3.1.1  Primary Data Collection

3.1.2  Secondary Data Collection

3.2     Justification for Approaches used

3.3     Data Gathering Instrument

3.4     Research Population and Sample Size

3.5     Data Analysis Technique

 

CHAPTER FOUR

• Data Presentation and Analysis
  • Analysis and interpretation

4.2     Test of hypothesis

 

CHAPTER FIVE

5.0     Summary, Conclusion and Recommendation

• Summary
• Conclusion
• Recommendation

Appendix

Questionnaire

Bibliography

 

CHAPTER ONE

• Introduction

The Freedom of Information Bill (FOI) is a bill that, if passed into law, will give every Nigerian access to information, records and documents held by government bodies and private bodies carrying out public functions.

It applies to all arms of government: the Executive, Legislature and Judiciary as well as to all tiers of government: Federal, State and Local Governments.

So far, Nigeria has no law which guarantees citizens access to public records and information. On the contrary, many Nigerian laws have secrecy clauses prohibiting the disclosure of information e.g. the official secrets Act, the Criminal Code, the Penal code e.t.c.

Restricting access to vital information starves the press of the legal authority to publish or broadcast what they know to be true. The Nigerian press has for many years been accused of sensationalism as against fact-based journalism because their reports appear to be unbacked with evidence.

The FOI Bill has gone through three readings and a public hearing and has been passed by the lower chamber of the National Assembly, and at the Senate, it has also passed through three readings and a public hearing awaiting harmonization and presidential assent to become law.

 

1.1     HISTORY OF CASE STUDY

In February 1962, the Broadcasting Company of Northern Nigeria known as BCNN was born. It was commissioned on 15^th March, 1962. BCNN was established by the premier of the then Northern region, the Sardauna of Sokoto, Late Sir Ahmadu Bello. He wanted a medium through which he could sell his government’s policies and bring development to the whole of the north, because he felt that the existing Radio Station, the NBC was not giving adequate coverage to his government and indeed the activities of the Northern region. The Station started in monochrome. In 1963, the RTK (Radio Television, Kaduna) arm was established the combination was known and still remained as RTK (Radio Television Kaduna).

The television arm was excised from the former Broadcasting Corporation of Northern Nigeria (BCNN) with Decree No. 24 of May 1977 which took effect retrospectively from 1^st April, 1976.

The station has two (2) 10KW transmitters: Larcan Transmitter installed in April, 1994 and Rhodes and Schwarz (R & S) installed in year 2000, both transmitters are located at No. 99 Isa kaita Road, Kaduna.

 

Objectives of NTA

The NTA derives its objectives from the overall aims of broadcasting in Nigeria. As a medium of communication, television seeks to enrich life of the average Nigerian by influencing positively his social, cultural, economic, political, and technological thinking. It also brings him news and information about national issues. Besides this, it serves as a source of entertainment. Television promotes cultural awareness and seeks to preserve Nigeria’s rich culture. Through the medium, artistic and intellectual creativity are developed. Therefore, all programmes and coverage should be audience – oriented and guided by the nation’s social, political, moral, cultural, scientific, educational and economic goals.

 

NTA’s Vision and Mission

Vision

“To be a World-Class television Network”

Mission

“To provide excellent television services worldwide and project the true African perspectives.”

The station (NTA Kaduna) has six departments

• Programmes:

The Programmes Department is responsible for planning and producing programmes for transmission; the programs types are light entertainment, drama, variety and documentary.

The department is also responsible for all OB coverages and contributions to networks programmes.

 

– News Department

The News department is responsible for News and Current Affairs Programmes. It is statutorily vested with the responsibility of gathering and broadcasting News from all sources within the country some of its star programmes are News World, Weekend Panorama, Guests of the Week and Issues of the Moment.

 

 

 

• Engineering Department

The department is responsible for the maintenance of all equipment and daily transmission of programmes. As a Zonal Centre, it contributes to transmission of network programmes. It is equipped to cover and transmit live programmes from any location within the zone.

• Administrative Department

The department is the human resource and personnel arm of the station. It is in charge of policy interpretation and implementation.

• Finance Department

The finance department manages the finances of the station.

 

• Marketing Department

The marketing department is responsible for the marketing and advertising activities of the station.

Nigerian Television Authority (NTA) Kaduna is located in the heart of the city at No. 7 Yakubu Gowon Way, Kaduna.

The station has staff strength of Ninety – Seven (97).

 

• Statement of General Problem

For over eight years, the protagonists of the Freedom of Information Bill have been toiling to it get passed at the National Assembly. The bill was presented initially in 1999 when the return to democratic governance heightened the expectations that there will be increased disposition towards freer information access by those in power.

By August 2004, the House of Representatives passed the Freedom of Information Bill and two years later by 2006, the Senate by a consensus vote passed the same bill.