The role of public relations in a corporate organisation (aAcase study of nitel plc enugu)

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

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Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeria banks without internet

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

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ABSTRACT

This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches.

Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu.

The survey research method was used in this study as the population was picked amongst the staff of Nitel Plc Enugu. Questionnaires were administered to the respondents to elicit the needed information that helped in the organization of data and presentation.

The researchers showed that public relations can help in any corporate organization like Nitel Plc Enugu can also use those roles to uplift the image of Nitel Plc Enugu.

TABLE OF CONTENTS

COVER PAGE

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENT

CHAPTER ONE

INTORUCTION

• BACKGROUND OF THE STUDY
• STATEMENT OF THE RESEARCH PROBLEM
• OBJECTIVES OF THE STUDY
• SIGNIFICANCE OF THE STUDY
• RESEARCH QUESTIONS
• RESEARCH HYPOTHESIS
• CONCEPTUAL AND OPERATIONAL DEFINITIONS
• ASSUMPTIONS
• LIMITATIONS OF THE STUDY

CHAPTER TWO

LIETRATURE REVIEW

• SOURCES OF LITERATURE
• THE REVIEW
• SUMMERY OF LITERATURE REVIEW

CHAPTER THREE

METHODOLOGY

• RESEARCH METHOD
• RESEARCH DESIGN
• RESEARCH SAMPLE
• MEASURING INSTRUMENT
• DATA COLLECTION
• METHOD OF DATA ANALYSIS
• EXPECTED RESULTS

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

• PRESENTATION OF DATA
• RESULTS
• HYPOTHESIS TESTING
• DISCUSSIONS

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

• SUMMARY
• CONCLUSION
• RECOMMENDATIONS

CHAPTER ONE

INTRODUCTION

Nigeria Telecommunication Plc Enugu is public liability company that carries out business in the telecommunication sector in Nigeria before now. It is the only telecommunication outfit that issues telephone lines to individuals and corporate organization in Nigeria. Nitel was created from the former post and telecommunications. It is the nations national carrier.

Nigeria Telecommunication Plc was in charge of issuing out line to other telecommunications operations both in fixed and wireless lines. Nitel Plc stood as a confesus in the telecommunication sector in Nigeria because it gives the back bone for other operators in the country. The first Managing Director of Nitel Plc was Engr. Augustine Otiji who made Nitel Plc what it is today.

When the government of Chief Olusegun Obasanjo came into power in 1999, deregulation was confessed in some sectors of the economy. This was as a result of the feeling that most government companies and parastatals were operating below expectations and those expected to the making profit were not doing so.

Deregulation is all about private participation in business where government help surrey prvate individuals are allowed to invest in such capital intensive business like telecommunication downstream and upstream oil sector, part activities etc. Incidentally, the telecommunication sector was deregulated and other players like MTN, V Mobile, Globacom, Ster comms etc. came into the business. The Nigeria communication commission was also established to oversee the activities and the operations of those private participants in the telecoms sector.

With this development, Nitel found itself in a fio. The need to advertise itself, to creat goodwill and services among its internal and external publics and the importance of discharging its services responsibility to the environment where it is established became emphasized. Telephone subscribes now have a choice and they more likely to invest their money where the would get the best services.

• BACKGROUND OF THE STUDY

Public relations has become an important activity of most large industries and commercial firms. It is also very vital in branches of government, trade and professional associations, social welfare organizations, labour unions, schools, armed forces and center. (1971:pg 5) defined public relations as he planned effort to influence opinion through society responsible and acceptable performance based on mutually satisfactory two way communications. The British Institute of Public Relations defined it as the deliberate, planned and sustained effort to established and maintain mutual understanding between an organization and its various publics.

AN   ASSESSMENT OF MASS MEDIA’S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeria banks without internet

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

ABSTRACT

This work was done to final out the assessment of the mass media’s role in the campaign against drug abuse, because drug abuse has become a serious problem we are facing both in Nigeria and in other parts of the world.

The objectives of this research is to find out if drug abuse has increased crime rate in Nigeria, to find out if the mass media is performing their functions effectively, its assessment in the campaign against drug abuse in Nigeria and what impression people have about drug abuse in Nigeria.

A critical review of related literature was made. The methodology used, the research design, sample, the method of data collection and analysis is found in chapter three.

Chapter four is devoted to the analysis of data collected and results of the research. Tables were used in the results.

Chapter five contains the summary of the study and the recommendations for further study.

TABLE OF CONTENTS

Title Page

Approval page

Dedication

Acknowledgement

Abstract

Table of Content

CHAPTER ONE:        INTRODUCTION

• Background of the Study
• Statement of the Research   problem
• Objective of the Study
• Significance of the Study
• Research Questions
• Research Hypothesis
• Conceptual and Operational definition
• Assumptions
• Limitation of the Study

CHAPTER TWO : REVIEW OF THE LITERATURE

• Sources of Literature
• The Review
• Summary of Literature review

CHAPTER THREE: MYTHOLOGY

• Research method
• Research design
• Research Sample
• Measuring Instrument
• Data collection
• Data Analysis
• Expected Results

CHAPTER FOUR : DATA ANALYSIS AND RESULTS

• Data Analysis
• Results
• Discussion

CHAPTER FIVE: SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY

• Summary
• Recommendations for further Study

Bibliography

Appendix A: Letter of Introduction

Appendix   B: Questionnaire.

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

There is no limit to the study of media and society. Media and society as a subject covers a wide range of issues. Communication has a lot to do with the individual. It effects and defects are so notable that they cannot be swept under the carpet. Media and society are interwoven and nether of them can exist without the other. But first of all, what is communication?

Fiske (1990) defines communication as “social interaction through message” Jaya- weera (1991) sees it as an interaction process through which persons or groups relate to each other and share information, experience and culture. Looking at the above definitions communication can be said to be the transferring or transmitting of ideas, attitudes and information from one person to anther. Okunna (1999) throws more light on the above assertion when she says “to communicate basically means to share ideas information, opinions , feelings or experiences between people?

According to Okunna (1999) the mass media perform a number of functions, which benefit the individual as a member of a society. She   goes on to say that these functions range from serious informational and educational functions  to lighter functions like entertainment.

The functions of the mass media in the society includes .

1. Information:-This is the constant stream of information about event in the society. Among the positive consequence of this function is the guidance it gives to the individuals in his or her daily life.
2. Interpretation :-This is the function of appropriately interpreting news and information in such as way as to avoid over sensitization and induce appropriate or necessary action. It includes prescribing what to do, how to do it and why it is necessary.
3. Education:- The mass media   help unify society and increases social cohesion by upholding teaching a broad base of common social norms values and collective experiences. The mass media do this transmission mainly through informal education (unconscious learning) and non- formal education (conscious attempt to impart knowledge outside the formal school system).
4. Entertainment:-This is the mass media function that is geared towards providing some diversion and amusement, relaxation and respite.

The mass media is known as the watch dog of the society and with the information and education function, it will be known if the mass media has played roles in the campaign against drug abuse in Nigeria. This is because like the dry rot that eats away the wooden beams of a house, drugs can corrode the whole structure of society. For human society to function properly, it must have stable families, healthy workers, trustworthy governments, honest polices and law abiding citizens . Drugs corrupt every one of these fundamental elements.

The home however is probably where drugs do the most damage. Parents who are distracted by their craving for drugs rarely provide their children with a stable home life. Many children who grow up in this environment take to the streets or even get involved in drugs themselves.

 

 

FAMILY PLANNING

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeria banks without internet

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

ABSTRACT

In the olden days, it was a well-known facts, that a rich and wealth man is known by the number of children and yam barns he had. (Greater in number) but recently, the reverse is the case, in that a rich and wealth man is known as a man with lesser number of children who he takes greater care of.

The mass media had played a contributory role recently to educate parents in particular and the public in general of family planning programmes. This work however, is on how the mass medial family planning programmes have reached the target audience the moreover, how they feel about it.

The research work has gone to prove that the family planning programmes as show on the screen or listed to by the audience had in one way or the other changed the attitude of some families positively towards child spacing.

TABLE OF CONTENTS

TITLE PAGE                                      II

ABSTRACT                                        III

CHAPTER ONE

INTRODUCTION                                                                1

• Background

1.2       Brief history of family planning

1.3       Statement of problem

• Purpose of the study
• Significance of the study
• Scope of the study
• Research questions

1.8A    Hypothesis

1.8B    Assumption

1.9       Definition of terms

• Operational and theoretical framework

CHAPTER TWO

SOURCES

• Rules of the media and programme strategies
• Summary of literature review

CHAPTER THREE

METHODOLOGY

• Research design
• Research sample
• Measuring instrument
• Data collection

CHAPTER FOUR

• Analyses and resume
• Hypotheses test
• Results
• Discussion

CHAPTER FIVE

SUMMARY AND RECOMMENDATION FOR FURTURE STUDY

• Summary
• Recommendation for future study

BILIOGRAPHY                                                                               42

APPENDIX

QUESTIONNAIRE

CHAPTER ONE

INTRODUCTION

• BACKGROUND

Family planning as a concept of world social order is as old as man.

It could be said to be a means of population control other then by disease, war, or other natural and man made disasters.

The term “family panning” was only applied to this ageless phenomenon when the social effects of abandoned babies, clue to illegal abortion and problem of outsize poor families began to seriously bother the mind of sociologists, health workers and governments.

Family planning has received media coverage around the world since it’s inception in 1916. Initially people reacted against it, due to misconception and ignorance of aim and values of family planning, but as the issue develop, it clear the people’s eyes and their perception more enlightened.

Internationally, the United Nation (UN) through an agency, the world health organization (WHO) has championed the publicity campaign for the introduction and the development modification and sometimes outright discontinuation of some aspect to the family planning qualified media coverage and manifested the importance of population in planning for world demographic and Economics distribution.

• BRIEF HISTORY OF FAMILY PLANNING

The origin of family planning can bee traced to the concern shown by two sisters Margaret sanger (1966-1976) married and her sister Ethel, on the tremendous loss of lives usually involving schools gulls and woman during childbirth.

Sanger who was trained as a nurse carried out a very courageous crusade against the legal system in the united state of American in the early part of the country to get abortion legalized. She was known to have developed the phrase “Birth control” to and have set up clinics in 1916.

Another, woman, Marie Stapes, followed Margaret’s steps seven years later by setting up a “Birth control” clinics in London in 1923. It was not until 1952, that family planning made it’s first imprint on the international scene in the year, an international conference of family planning was held in Bombry on November 29^th, This was the birth of the international planning parenthood federation (IPDF) under the joint chairmanship of Margaret Sanger and Lady Ranca Rau.

Meanwhile, the acceptance of family planning as a practice has show at the first time.

Sweden, because of the first world action of family planning came in twenty-four years after the birth “IPPE” in 1976 and sixty years alter Sanger opened the first “Birth control clinic”. It was funds to the united nation funds for population activities (UNFPA).

During the long period of uncertainty in the development and acceptance of family planning the phenomenon was widely regarded believed to be a public health exercise designed to improve the health of the mother and child in the family, it was only later when scientist (social and physical) began to take more interest in the issue that it began to be strictly associated with an aim at population control, in conjunction with the General improvement of family health and consequently national and world health.

The development of the world and national economic also depend very much on the planning the uses population in his famous essay on the principles of population 1798. He said that population was increasing faster than the rate of which food was being produces.

He postulated that the world economics order was developing in arithmetical progression. 1,2,3, while population was increasing in geometrical progression 2,4, and 6.This assertion corroborated with the world population growth rate project as show in charts AP.

Today, family planning is a worldwide activity, implemented and financed by the PPFN.

In Nigerian, the planed parent-hood federation of Nigerian (PPFN) formerly known as the family planning council of Nigerian (FPCN) was established in 1960 as a reaction and social welfare profess to the prevailing social and health relate problems of the time. These problems include child dumping unwanted pregnancies leading to illegally induced abortions and morality (death) resulting from too closely spaced pregnancies.

The proposal to establish the family planning council of Nigerian was considered after the occurrence to two tragic cases septic abortion of 1957. These cases attracted the attention of the marriage guidance council in Lagos to existing family planning problems.

As a result this, a committee was set up to investigate the need for family planning services in the country. The reports of this committee revealed that it was a common practice among married and unmarried woman with unwanted pregnancies to commit illegal abortion. Family planning services was therefore needed to stop or reduce it (abortion).

In 1962 Miss. Edith Gate of the pathfinder find visited Nigerian and met with the members of the National council of woman societies (NCNS). This led to the setting up of a family planning committee with the responsibilities for family planning activities and marriage counseling.

IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING.

(A SURVEY OF  SOME SELECTED HOTELS  IN ENUGU URBAN)

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeria banks without internet

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

Click here to download our android mobile app to your phone  for more materials and others

 

 

ABSTRACT

        This research work is a survey on the effectiveness of Advertising in the maximization  of organizational profit with survey of some selected hotels businesses in Enugu Urban.

Among the objectives of this study is to find out whether the advertisement on hotel services and  products actually lead to  profit increase.  This problem is necessary in view of the fact that some people do believe that hotel could go on  with their businesses with or without advertising .

Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques.  The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business.

It also shows that the awareness level of hotel advertising by the public is abysmally  low.

The study was able  to show that televisions remains the most potent medium of hotel advertising, closely following by Radio.

Finally, the results of the findings were analyzed with some recommendations proffered.  The conclusion was also drawn based on the result of the findings.

TABLE OF CONTENTS

CHAPTER ONE: BACK GROUND OF THE STUDY      1

1.1        INTRODUCTION                                         1

1.2        STATEMENT  OF PROBLEM                          5

1.3        OBJECTIVES OF STUDY                               7

1.4        RESEARCH QUESTIONS                               7

1.5        HYPOTHESIS FORMULATION                               8

1.6        SIGNIFICANCE OF STUDY                            9

1.7        SCOPE OF THE STUDY                                        9

CHAPTER TWO

REVIEW OF LITERATURE                                     11

RESEARCH  DESIGN &METHODOLOGY

SOURCES OF DATA                                             23

SAMPLE SIZE                                                     25

SAMPLE SELECTION TECHNIQUES                                27

DATA ANALYSIS TECHNIQUES                              29

LIMITATIONS  OF STUDY

CHAPTER FOUR

DATA PRESENTATION & ANALYSIS                       30

QUESTIONNAIRE DISTRIBUTION & COLLECTION   30

CHAPTER FIVE : SUMMARY, DISCUSSION, RECOMMENDATION & CONCLUSION                                                        49

APPENDIX                                                         50

REFERENCES                                                     54

BIBLIOGRAPHY                                                   57

 

                                     CHAPTER ONE

BACK GROUND OF STUDY

INTRODUCTION:

Prior to the era of industrial revolution, the pattern and method of salesmanship was both crude and cumbersome chiefly because the gap between the productive and consumption sectors of society was small and manageable.  However, with the present complication and sophistication among both the producers and consumers occasion by high level economic and technological developments, businesses are now reshaping, refocusing repositioning and redirecting their operations and marketing strategies in order to face the obvious challenges posed by modern day marketing.

Every business concern has a major objective for which it  was established but whatever may be the goal, the overriding force undoubtedly remains profit  maximization.

To accomplish the afforested, these businesses make conscious efforts of finding out what their customers want,  providing them, creating  the needed awareness on the availability of these goods and services  and offering them  at the right place, time and cost.  It is by so doing that such a business can assuredly claim greater percentage of the market share and at the center  of the these activities is the pivot, the stimulant , the propeller, the sole of business called advertising.

Advertising as one of the strongest promotional tool remains a strong force in the hands of business entities.  A popular saying has it that if you do not blow your trumpet, nobody is going to do that for only when you say, “here I am “, that people will actually know where you are.  Advertising does this  and more for organization especially the hotel business. It creates especially awareness, packages, the product, services etc and presents it to the intended consumer and assists him in making the right choices.

The following definitions and opinions by some authorities and schools of thought on the meaning and roles of  advertising will perhaps give more insight into the concept.

According to Stanton W.H

Advertising consists of all the activities in presenting to a group  of non-personal oral, or visual openly  sponsored message regularly regarding a product, services or idea.

Jones (1955:14) sees it this way:

Advertising was probably coined in England in the early  days of the print to turn  the attention of voters

The American Marketing  Association (AMA) defies it as:

A paid form of non-personal presentation and promotion of ideas and services by an identified sponsor. The Advertising Age (1932) (an Ad magazine) has a summary of the  views of some professionals

In the field thus:

Advertising is the printed, written, spoken or pictured representation of a person, product service or movement, openly sponsored by the advertiser and at his expense, for the purpose of influencing sales, use, vote or endorsement.

Finally Starch (1966:2) Succinctly defines as the paid form of mass communication designed to influence people to farvour   a product in order  to induce them to buy it.

From the foregoing definitions and views  we begin to see that advertising has the following more purpose for business, especially the hotel entities.

1)     To create  awareness  on the availability of a  product, user, vote, person, idea etc

2)     To  educate the target user on the constituents of what  is being advertised.

3)     To offer other services such as how to use the products, where to get  it, what  the cost is etc.

4)     To induces sale

5)     Ultimately, to increase and maximize  profit thereby  enhancing the revenue base of the business- hotel.  These (above) are only a tip of the  Ice –berg  on what advertising is capable of doing for hotel business.

 

STATEMENT OF PROBLEM

Hotel business market  their goods and services to both internal and external publics in order to reap profit for future  survival   and growth of the business.  Advertising as one of the variables of the marketing communication mix helps in actualizing not only marketing objectives  but  also the overall corporate objectives of the  organization.

It is however  sad to note that some hotels especially in Enugu urban hardly utilize or  avail themselves of the unique services offered by modern advertising .  in some cases,  it is hard to identify the location of these hotels, what  they offer, their modus operandi and  the likes.   To such (these hotels), the minimal revenue acuring  to the business is enough.  Therefore , to involve advertising is  to  in cure  unnecessary cost.  They ignorantly consider  advertising a cohessal waste of time and resources.  This indeed is a sad commentary!

The unavoidable consequence are:-

v These hotels remain perpetually hidden and unknown

v They end up  operating below their  capacities

v Business yields continually decrease over the year.

v Some end up paying the supreme  sacrifice of untimely demise and …………………………

It is therefore the  intention of this study to critically review the likely benefits hotel business will make in terms of profit maximization by availing themselves and using the  communication.

 

 

 

OBJECTIVES OF STUDY

The prime  objective of this study is to find out  the effectiveness of advertising  in profit  maximization  of hotel business in Enugu metropolis.

Additionally, the study will also aim at the following:

To determine the general impact of advertising  on consumers.

To determine the extent  of  consumer awareness of hotel advertising

To identify what consumer patronage of these hotels are as a result of advertising.

To make recommendations in line with our observations.

RESEARCH QUESTIONS

THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION(A CASE STUDY OF FIRST BANK OF NIGERIA PLC A PROJECT WORK PRESENTED)

 

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CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

For proper understanding and perception of this work, it will be wise to trace the historical background of the bank under case study which is first Bank of Nigeria Limited, in line with background of uses of advertising .

Founded in 1894 by a shipping magnate from Liverpool, Air, Alfred Jones, the bank commenced as a small operation in the office of Elder Dumpster and company in Lagos State. It was in Cor-porated as a limited liability company on march 31^st, 1894 with head office in Liverpool. It started business under the corporate name of the bank for British west African (BBWA) with a paid- up capital of 12,000 pounds sterling after absorbing its predecessor, the African Banking Corporation, which was established in 1892. due to the impressive growth they worked closely with the colonial government in performing the tradition function of a central bank such as issue of species in the west African sub- region.

To justify its west African coverage, a branch was opened in Accra, Gold Coat Ghana in 1896 and another in free town, sierra-Leone in 1899. These mark the Genesis of the bank’s operations. The second branch of the Bank in Nigeria in was in the old calabar of cross – river State in 1990 and two years later, services were extended to Nigeria, with a network of 315 branches opened throughout the branch network in the industry.

To satisfy the needs and services of its customers, first Bank of Nigeria has diversified into a wide range of banking activities and services. These include corporate and retail banking, Registration trusteeship and insurance brokerage. To take advantage on several restructuring initiatives. In 1957, it changed its name from bank of British west Africa to bank of West Africa.

In 1964, the bank was incorporated locally as the standard bank of Nigeria limited in line with the companies decree of 1968. changes in the name of the bank also occurred in 1979 and 1991, to first Bank of Nigeria limited and first Bank of Nigeria PLC respectively. In 1985, the bank introduced a decentralized structure with five regional administrations.

This was reconfigured in 1992 to enhance the bank’s operational efficiency in 1996, the bank introduced the FBN century II project to revolutionary its operations in line with the dynamic of the environment. The bank has continued to be leader in financing long term investments in the economy, which was demonstrated in 1947, when the first long- time loan was advanced to the colonial government . To demonstrate its commitment to its customers and the development of the Nigeria economy, the bank has since broadcast its loan and credit portfolios to various sectors of the economy.

The bank has tremendously judging from a number of parameters including number of branches, growth in deposit base, asset size and size of loans and advances.

BACKGROUND OF ADVERTISING

Advertising is not a new activity of modern industrialism but an ancient practices that goes back to the very beginning of recorded history. The diggings of a choreologists in the countries rimming the mediate area sea have turned up evidence of the use of sign to announce various events and offers. The Romans painted walls to announce forth coming gladiatorial contests and Phoenicians painted murals on prominent rocks along trade routes extolling the wares they sold, a precursor of modern out door advertising . In pomepeil, w wall has been found praising a politician and asking for the people’s vote.

Another early form of the people’s advertising was the use of town cries . In Greece during the  Golden age, town criers were paid to circulate messages through the streets of Athens announcing the sales of stores, cattle’s and other goods as well as making public announcements.

An early singing commercials used in ancient Athens went as follows “for eyes that shinning, for checks like the dawn, beauty that last after girl hood is gone, for prices in reason, the woman who knows will buy her cosmetics of Aschypothes”. These town criers were the forerunner of radio as an advertising medium and the car louder speakers used by the modern political candidates.

The third early form of advertising was the mark placed by artisans on their individuals good such as pottery. As the reputation of particular artisan spread through word of mouth, buyers began to look for his distinctive mark just as trade marks and brand names are used today. They would pay a premium, for example, Osnabruck linen was carefully controlled for quality and commanded a price 20 percent higher than that of other westphalian linens, as production became more centralized and markets became more distant the mark or identifying name took on more significance.

The turning point in the history of advertising was in 1450, the year counter berry invented the printing press. No longer did advertisers have to produce extra copies of sign by hand. The first know printed advertisement in the English language appeared in 1478. starting in 1622, an important new medium gave advertising a substantial forward push namely the first English newspaper, the weekly news. Later, Joseph Addison and Richard Steele published the tellers and become devotes of advertising, Addison included this advice to copywriters.

The art of writing advertising is the finding out the method to catch the reader, without when a good thing may pass unobserved or be lost among commissions of bankrupts “ the September 14, 1710, issue of the tatter contained competitive advert for razor stops and patent medicine attempting to convince the readers of the products super entry over competing products.

Advertising had its greatest growth in the united states rather than English, Benjamin Franklin is often called the father of American becoming the cradle of advertising . first America industry led in the mechanization of production, which created surpluses and the need to convince the consumers to buy more. Second the development of fine network of water ways, highways and roads made the transportation of goods and advertising media to the countryside feasible.

Third, the establishment in 1813 of compulsory public education led to the decline of illiteracy and the growth of newspaper and magazine. The invention of radio and later television created two more amazing media for the dissemination of advertising.