Category Archives: mass communication project topics and materials for final year students

THE EFFECTS OF PHOTOGRAGPHY AS A COMMUNICATION TOOL IN ADVERTISING

THE EFFECTS OF PHOTOGRAGPHY AS A COMMUNICATION TOOL IN ADVERTISING

 

ABSTRACT

Basically, Photography has been an effective communication tool in advertising. Some of the objectives of the study are:

  • To show       the true position       of photography as an       effective communication tool in       advertising.
  • To provide       answers to the       questions people are       asking about how       well photography       enhance advertisement.

Based   on these objectives, the Researcher used written questionnaires and personal   interview in eliciting information or data. The data collected was analysed used statistical procedures such as percentages and frequencies during the course of this study, the finding includes;

  • That pictures       have an effect       on the consumer’s perception of       advertisement.
  • That adverts       with pictures receives       more favourable perception among       consumers than those       without.
  • That picture       adverts attracts attention, creates       interest, desire, distinction and       emphasis.
  • That pictures       adverts are useful       in identifying a       product as it       gives a real       life image of       a product.

Finally, the researcher concluded by pointing out that further researcher should put   into consideration all the variables which the researcher recommended and that they should   also try to research a greater population and get enough fund before starting.

 

TABLE OF CONTENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER ONE

1.1      BACKGROUND OF STUDY

1.2     STATEMENT OF PROBLEM

1.3     OBJECTIVES OF THE STUDY

1.4     SIGNIFICANCE OF THE STUDY

1.5     STATEMENT OF HYPOTHESIS

1.6     DEFINITION OF TERMS

1.7     LIMITATION OF STUDY

CHAPTER TWO

2.1      LITERATURE REVIEW

CHAPTER THREE

3.0      RESEARCH METHODOLOGY

  • RESEARCH METHOD
  • RESEARCH DESIGN
  • RESEARCH SAMPLE
  • DATA COLLECTION
  • METHOD OF DATA ANALYSIS
  • EXPECTED RESULTS

 

CHAPTER FOUR

  • DATA ANALYSIS AND RESULTS

 

CHAPTER FIVE

  • SUMMARY
  • CONCLUSION
  • RECOMMENDATION

REFERENCES

BIBLIOGRAPHY

APPENDIX

CHAPTER ONE

BACKGROUND OF STUDY

  • The world needs COMMUNICATION to survive. The effect of COMMUNICATION on mankind cannot be over – emphasized. This is because COMMUNICATION is gradually turning the world into a global village. COMMUNICATION which means transferring or transmitting information from one person to another has averted wars, made people excited, captivated and built up interest where there is none.

COMMUNICATION at its present sophistication and advancement enables on to stay   in his living room and talk to people outside the country, watch the behavior and living habit of people, observe the buying and consumption pattern of other people and equally see what goods and services certain people render or produce most. All these would have been a mirage   without COMMUNICATION.

For the purpose of this paper, we shall X – ray the effects of photography as a COMMUNICATION tool in advertising. Although, a lot of communication tools abound, we shall try to pin down our research and study to photography.

Is photography of any effect or relevance to advertising. This question if well researched, would give credit to our study as we shall relate the importance of photography to advertising and to both the business enterprise, individuals and groups. Photography appeals to vision (sight) once our interest is captured by anything, there   is that tendency to inquire more of that object and if it is what we desire, we make further step of acquiring it. This is defining the effect of advertising.

Advertising, therefore, capture our interest, bring to our awareness the existence of a product and sustains our interest and need of those products and services to prevents depreciation. Most products for advertisement can be giving eye appeal by the use of   photographs because they catch the reader/viewer more vividly. Photographs   also help buyers to identify brands name and help trade marks more easily. Usually, a good mixture of background colour and decolouration will make one’s advertisement standout and help buyers identity successive advertisements. It could also be used too illustrate, prove or interpret buyer’s benefits and promos. When photographs are used, it injects a certain mood into an illustration and show the structure and design.

Advertisers use photographs in their adverts to make a product realistic or the package recognizable.

There are problem for instance, which advertisers encounter in certain types of advertisement. For example, photographs maybe unavailable, unnecessary and undesirable if the advertising budget is quite limited. The advertising company may have no other choice than to use any other visual communication tool like lines or color illustrations. There are also instances when the persuasive influence of an advertisement may be considered more important than it’s   attention value. There are also instances when photographs do not add or increase the attention of the copy. All in all, I will still believe that photography is an effective communication tool in advertisement.  

 

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

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THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA

THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA

ABSTRACT

The aim of this study is to ascertain the role of Mass media in the campaign against HIV/AIDS in Nigeria. Factors such as media campaigns, AIDS campaign messages, sexual   behaviour and the extent in which the campaigns structures the masses were posed to establish their relative influence on the entire masses toward HIV/AIDS.

An empirical survey diligently conducted from 82 Division Barracks, Federal secretariat complex and the Mass communication students IMT. Enugu HND finals. Data were analysed to determine the effect on the mass media campaign against AIDS.

The findings show that media campaigns have been observed to be the quickest means of eradicating the AIDS menace, as well as restructure the attitude of the masses through the use of condoms stickling to one partner and avoiding casual sex.

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY
  • STATEMENT OF PROBLEM
  • OBJECTIVE OF THE STUDY
  • SIGNIFICANCE OF THE STUDY
  • RESEARCH QUESTIONS
  • RESEARCH HYPOTHESIS
  • DEFINITION OF TERMS
  • ASSUMPTION OF TERMS
  • ASSUMPTION
  • SCOPE & LIMITATION OF THE STUDY

CHAPTER TWO

LITERATURE REVIEW

  • THE REVIEW
  • THE MEDIA CAMPAIGN AGAINST AIDS
  • ASSESSMENT OF THE MEDIA EFFECT
  • SUMMARY OF THE LITERATURE REVIEW

CHAPTER THREE

RESEARCH METHODOLOGY

  • RESEARCH METHODOLOGY
  • RESEARCH METHOD
  • RESEARCH DESIGN
  • RESEARCH SAMPLE
  • MEASURING INSTRUMENT
  • DATA COLLECTION
  • METHOD OF DATA ANALYSIS
  • EXPECTED RESULT

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1    DATA   ANALYSIS

4.2    ANALYSIS OF RESEARCH

CHAPTER FIVE

SUMMARY, CONCLUSION, IMPLICATION & RECOMMENDATION

  • SUMMARY
  • CONCLUSION
  • IMPLICATION OF FINDINGS
  • RECOMMENDATION

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY

For broadcast media campaign on any issue to interest the public, it must not be regarded as fallacious or unsystematically prepared but rater involving message on existing public interest to the people based on experiences, facts, beliefs, socio- economic and educational backgrounds.

Against this background the federal government in conjunction with other countries of the world through the World Health Organization (WHO) decided to embark on massive campaigns against AIDS pandemic in the country.

The broadcast media, as part of its effort to eradicate this deadly scourge which  has defied the federal government through the ministry of Health in 1986 established the National AIDS control Programmes in response to public concerns raised the presence of Human Immune Deficiency syndrome Virus (HIV) infestation in Nigeria.

Again, in response to the evidence and the debate on the existence if AIDS in Nigeria the then minister of Health, Profession Olukoye Ranson Kuti in 1987, instituted the National expert Advisory committee on AIDS (NEACA) and was charged with the responsibility of establishing whether or not AIDS exist in Nigeria . they were also mandated to advise the government as well as draw up programmes strategies and activities to prevent control of HIV infection in the country.

The report from the committee stated that “HID and AIDS existed in Nigeria and warned that unless immediate steps were taken to prevent the spread of the diseases, the country would be faced with tremendous health problem” This necessitate the establishment of AIDS Co-ordinating units and twenty one (21) testing facilities in the various states of the federation. Training was conducted for personnel to man these centres. There were also public enlightenment activities and production of educational materials like posters, handbills, pamphlets, and books on AIDS.

In February 1989, a two weeks workshop was organized by the Federal Ministry of Health, and other Human services Organization including states ministries of health with the technical assistance from the global programme on AIDS (GPA), world bank and other international agencies to   address the issue of AIDS in Nigeria. In march 1990, a resources mobilization meeting was convened with participation by the Federal ministry of Health, by the World Health Organization, Global Programme on AIDS and other International donor agencies.

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

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AN ASSESSMENT COMMUNICATION DEVELOPMENT THROUGH INTERNET CONNECTIVITY

AN ASSESSMENT COMMUNICATION DEVELOPMENT THROUGH INTERNET CONNECTIVITY (A CASE STUDY OF SELECTED INTERNET UNITS IN ENUGU METROPOLIS)

ABSTRACT

This study carefully examined the assessment of communication development through internets connectivity in Nigeria. It points out that internet is not a panacea to the development of communication rather it is helped to remove constraints attached to the rural development

Internet communication therefore bridges the gap between professionals involved and rural people through initiating interaction and dialogue.

To accomplish this work the research was looked at the data used in carrying out the research where as the random sampling technique was adopted. The population used for this study comprised of one thousand people in Enugu metropolis with sample size of ten percent (10%).

Primary data were collected by means of well- structured questionnaire which assisted in arriving conclusion of this work.

Above all the informant of communication via manual has reduced and now replaced with communication which has turned into digital.

TABLE OF CONTENT

Title Page

Approval

Dedication

Acknowledgement

Table of contents

Abstract

CHAPTER ONE

  • Introduction 1

1.1     Backgrounds to the Study

  • Statement of problem
  • The purpose of the study
  • Scope of the study
  • Research question
  • Significance of the study

CHAPTER TWO

  • Literature review

2.1     The need for awareness for the building of computer

  • Benefits derived from the use of computer
  • Enabling environment for computer application
  • Summary of related reviewed literature

CHAPTER THREE

  • Methodology

3.1     Research design

  • Area of the study
  • Population for the study
  • Sample and sampling procedure
  • Instrument for data collection
  • Validity of instrument
  • Method of data collection
  • Method of data analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS OF RESULT

DISCUSSION OF RESULT

  • Discussion of result
  • Conclusions
  • Implications of the research result
  • Recommendation
  • Suggestion for further research
  • Limitations of the study

Reference

Appendix

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

The assessment of communication development through internet connectivity brought about development to the world and also Nigeria as of the third world nations.

Stein B.I.C Director of FAO Research extension and training division commented that internet is not a panacea for the removal of constraints to rural development   but it does bring new information resources and car open new communication channels for rural communities. It other a means for bridging the gaps between development professionals and rural people through initiating interaction and dialogue new alliances, inter-personal relationship networks and cross- sectional talk between organization. It car create mechanisms and sharing of knowledge.

Rural communities represents the “last rural of connectivity” challenge in both developing countries and developed countries with regard to access to infant service and the telecommunication connections that help transient those service.

Infant was properly designed to help communication education   and industrial innovation of the past country.

Innovation of the past country:

It can be found in a basket ball sized 184 found attempts to calm the public outcry after the lunch of the Russian satellite in full of 1957 president Eisenhower created a government agency to centralism federal   research and development. This new department would be called the advanced research projects agency or ARPA. The development of network technologies them followed a convoluted path as the focus of ARPA was redefined by a series of directors finally in 1965 Robert Taylor, the head of ARPA’s information processing techniques office became frustrated by the lack of uniform operating would and the inability of several computer terminus to communicate.

When Taylor was back in the office   mean while scientist such as Paul Barari Leonard Klein rock and Donald watts Davies had began developing theories   about networking. After working individual all three scientist reached   the same consensus information must travel a network in the form of “packet” bits of information containing data from a larger fill and labeled with their origin destination and location in the file. During a conference at Ann Arbor this information became available to the scientist money ARPA. By utilizing this technique of packet switching and a system of interface massage processors” which standardized the signals from the computers to the network)

ARPA created the first network of computer using   existing phone lines- it is called ARPA net from the strain of one increasingly popular application E-mail. The solution in the form of TCP/P, which was designed by Bob Kahn and visit self in 1970 with the introduction of TCP/IP, the “global network” that formed the internet became a reality.

The internet communication is created to serve the people in order;

  1. to enhance their chance of speed communication and fast development in the global world.
  2. it also allowed the new world technologies wide web to go beyond test or even images.
  3. it has become a vast library of media easily accessed by the average citizen.
  4. it for whatever reason people must connect and share information that is why it is stated by Taylor that computer as an extension of the user and network as an extension of the computer that is why it ecome a way for that interaction to occur.

For more clew visit: < http: www. W3. Org / history. Html or <http // www.pbs. org / opb/ nerds. O I />

In Nigeria today communication through internet is not that much because of the components required for the project. But in Africa Nigeria is rated for the third country that has launch internet in 27th September 203. The remote sensing internet which was launched in Nigeria is not for communication but it made for search and focus finding and retune to day in Nigeria we have achieved enough benefit and development through the internet communication.

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THE IMPACT OF USING CELEBRITIES IN TELEVISION ADVERTISEMENT

THE IMPACT OF USING CELEBRITIES IN TELEVISION ADVERTISEMENT (A STUDY OF PEPSI SOFT DRINK IN BENIN METROPOLIS)

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ABSTRACT

The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope.

Chapter two focuses on the sources of literature,, and the review of related literature, especially, the postulations of Thomas C.O. Guinn et al 91998:286) Naresh K. Mathotra (1996:744), William Wells et al (1995:7) and other scholars were reviewed. The summary of the review was also hiched.

The research methodology, sample size and research instrument were the focus of chapter three. The survey method was employed, sample size was 120 respondents while the questionnaire was used as the instrument.

Chapter four deals with the presentation and analysis of data simple percentage bar chart and table were used to present the data. Further, the data was thoroughly analysed and used to test the hypothesis. It was thus upheld that; consumers are more likely to purchase a product when a celebrity endorses it.

  • An advert campaign tends to be more successful when a celebrities is used.
  • Adverts featuring celebrities would succeed more when the celebrities excel in its’ professions.

Consequently, chapter five concludes that an advertisement featuring a celebrity is not a waste of money some areas for further research are also suggested.

TABLE OF CONTENT

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE
  • Background of the study
  • Statement of the research problem
  • Objectives of the study
  • Significance of the study
  • Research question
  • Research hypothesis
  • Scope of the study
  • Operation definition
  • Assumption
  • Limitation of the study
CHAPTER TWO

2.0    Source of literature

  • Background
  • Theoretical framework
  • Advertising and the television medium
  • Celebrities and advertising
  • Impact of using celebrities in advert
  • Danger with celebrity usage
  • Summary
CHAPTER THREE
  • Research methodology
  • Research design
  • Sample size
  • Instrument
  • Data collection
  • Data analysis (techniques)
  • Expected result
CHAPTER FOUR
  • Introduction
    • Presentation of findings
    • Analysis of findings
    • Discussion
CHAPTER FIVE
  • Summary
  • Recommendation

Bibliography

Appendix

 

CHAPTER ONE

  • BACKGROUND OF THE STUDY

Advertising according to Sovee and Arens (1986:9) is a

marketing; communication; education; economic and social function. This view expatiates that advertising as a marketing function plays a promotional role of products and as an economic function, reduces distribution cost while sales and profit increase. Most advertising proponents have concurred with the above view.

Notably, advertising uses the mass media as a link to reach its vast audience. However, this research its vast audience. However, this research zeroes in on the television medium. Dr. Joseph R. Dominick (1993:390) stated that in 1990 about $130 billion was spent on advertising in the United State alone with the television medium accounting for 22 percent behind newspapers with the largest share of 25 percent. The implication deducible from the figures is that television is an influential and widely used medium of advertising with almost a universal reach. This is because it was audio and visual materials to its advantage. However, television is beyond the reach of most small scale companies because of its expensive our time.

Interestingly in the advertising world, a phenomenon has over two decades gain ascendancy – the use of celebrities. Celebrated musicians, sportmen and film stars appear rampantly on advertisements to endorse either a product, idea, or service, or to testify about it.

It is supposedly believed by large manufacturers that with celebrated personalities endorsing their products the public perception of such product may improve, thereby leading to sales increase. These assumption is made by this researcher sequel to the torrential amount of Naira/dollar lavished on many a celebrity.

Guardian (January 2nd, 2000: 49) stated that Nigeria’s

international footballers, Nwankwo Kanu and mid-field maestro Austin Okocha each got a multi-million naira endorsement deal with seven-up bottling company producers of pepsi soft drink. With this deal Kanu would promote the company by wearing the blue outfit on Pepsi during sessions of interview, social and official outings. Also reported was that other Nigeria stars including Emmanuel Amunike Falcos’ Ann Chiefine, Patience Avre, Florence Omagbemi and Mercy Akidi have endorsement by seven up Plc. Non plussed by the staggering income celebrities earn through endorsement deals, one may subjectively conclude that appearances by celebrated personalities in an advertisement go miles in enhancing increase in sale.

 

 

TELEVISION AS AN INSTRUMETN OF EDUCATIONAL ADVANCEMENT IN ENUGU STATE

TELEVISION AS AN INSTRUMETN OF EDUCATIONAL ADVANCEMENT IN ENUGU STATE

ABSTRACT

The purpose of this study was to find out the effect of television educational programme on children. One hundred and eighty respondents were randomly selected for the study in Enugu Sate and questionnaires were distributed to them. To accomplish this task, the following hypothesis were tested.

H1:    Educational Programmes stimulate interest of school children in education,

H2:    The timing and suitability of educational programmes on NTA channel 8 to children in Enugu State

H3:    Visual aids used in educational programmes are sufficient to enhance understanding of educational programmes

H4:   educational programmes on television are more effective in educating school children than academic activities in the school.

The tabularized and percentage statistical technique was used to test the above –formulated hypothesis.

After a carefully analysis, it was discovered that three of the formulated hypotheses received statistical support while the remaining one upheld the null hypothesis.

Based on the above findings, the researchers recommended among other things, that there is need for N.T.A. Channel 8 Enugu to bring back to our television educational programme that will improve the standard of the education in the state.

The researchers also suggest that for a more valid appraisals of this research a similar study should be carried out in other parts of the country.

TABLE OF CONTENTS

CHAPTER ONE

INTRODCTION

  • BACKGROUND OF THE STUDY
  • STATEMENT OF RESEARCH PROBLEM
  • PURPOSE OF THE STUDY
  • SIGNIFICANCE OF THE STUDY
  • RESEARCH QUESTIONS
  • RESEARCH HYPOTHESES
  • ASSUMPTION
  • LIMITATION OF STUDY

CHAPTER TWO

  • REVIEW OF THE LITERATURE
    • THE LITERATURE REVIEW
    • THEORIETICAL FRAMEWORK
    • SUMMARY OF LITERATURE REVIEW

CHAPTER THREE METHODOLOGY

  • RESEARCH METHODOLOGY
  • RESEARCH DESIGN
  • RESEARCH SAMPLE
  • MEASUIRNG INSTRUMENT
  • DATA COLLECTION
  • DATA ANALYSIS
  • EXPECTED RESULLTS

CHAPTER FOUR

  • DATA ANALYSIS AND RESULTS
  • DATA ANALYSIS

CHAPTE FIVE

SUMMARY AND RECOMMENDATION FOR FURTHER STUDY

  • SUMMAY
  • RECOMMENDATION

BIBILOGRAHY

QUESTIONNAIRE

CHAPTER ONE

INTROUDCTION

  • BACKGROUND OF THE STUDY

Education in Nigeria today, has assumed a very important position in the country’s development programme. This accounts for the introduction of the universal free primary education (U.P.E.) in 1976 and the establishment of new primary, secondary and post secondary schools all over the country.

Education could be defined in various ways. In a very broad sense, education includes every agency, which enables an individual to master his physical and social environment of which he is a member. But for the purpose of this education wlll be defined as an organized and formal instruction, which is given in educational establishements such as schools, colleges and universities.

Education has an important role to play in the economy of a nation. The most important economic function as that of ensuring that the nation’s need for a labour force is satisfied.

However, formal education in Nigeria is no longer confirmed to education establishments only. The mass media have, in recent times, taken a held and positive step towards enhancing educational development in the country. An example is that Enugu State Broadcasting (ESBS)

Mass media communication comprised   the institutions and techniques by which specialized groups employ technological devices, that is the press, TV, Radio, Film ETC, to disseminate information to large heterogeneous and widely disperse audience.

This study is particularly concerned with TV and its contribution to educational advancement in the country especially Enugu state.

Television Broadcasting was first established in Nigeria (indeed Africa) on October 31st 1956 in Ibadan, by the their government of the western region of Nigeria.

This station now called Nigeria Television Ibadan (NTA Ibadan) was run as an aim of the former western Nigeria government Broadcasting corporation initially under the trading name western Nigeria Radio services limited, in partnership with oversees rediffusion limited of U.K

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Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

Note:  We accept bank transfer, ATM cash transfer , Online payment using your ATM , Western union bank transfer.  We will respond to you anytime of the day. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 1 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE