THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)
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The aim of this research project is to know the essence of radio commentaries and its impact on the listeners.
The project stars with information which given insight into the historical back ground of news commentaries.
It processed to examine the impact news commentaries creates to this listens and the distinguishing features. It then derives into detailed exposition of relevant literature formation of research question and hypothesis.
The research question was formulated to properly address the problem on radio commentary in relation to its listens. Questionnaire were administered to the sampled respondents. The findings on the study reveled that news commentaries have less impact on some resident of the country as a result of low level of awareness and illiteracy.
The research recommended that radio news commentaries should create enough awareness to control the effect of illiteracy level of respondent and also further studies should be encouraged.
TABLE OF CONTENT
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Significance of study
1.5 Research question
1.6 Research hypothesis
1.7 Definition of terms
1.9 Limitation of the study
2.1 Source of literature
2.2 The review
2.3 Summary of literature review
RESEARCH DESIGN AND METHODOLOGY
3.1 Research method
3.2 Research design
3.3 Research sample
3.4 Data collection
3.5 Data analysis
Data analysis and result
4.1 Data analysis
Summary & recommendation for further study
The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter. The audience has thrilled by these live commentaries run by various pioneer commentators.
Ever since the tradition of running radio commentary has remained with radio to this day.
In presidential democracy such as ours news commentary whether on the radio newspaper or television do not only serve as surveyor of public opinion but also serve as a requisite for bridging the credibility gap between government and the governed.
Perhaps, it might be necessary to draw a line of distinction between news and news commentary. A news caster presents straight news without additional comment. While a news talk provides background information to the new. Writing on the uses of radio, Richard Aspinall said that:
“with limits radio can persuade and effectively influence large audience thereby contributing substantially to the thinking of the nation”
in the Nigeria media house today news commentary has become a ferment feature. Airtime is allowed to news commentary immediately after major news- bulletins perhaps as an attention gaining strategy. The media house not only give air space to commentaries written by its own staff but also uses those written in the additional headlines of various new papers this giving freedom of expression a chance.
Today the media house news- commentary not only interpret the news but sometimes comment on societal problems but what happens to the problems or issues of the society and the views expressed by the news- talk after these Tracie broadcasts as in the media house?
Do they influence the attitude and an opinion of the country’s listening public?
1.1 BACKGROUND OF THE STUDY
Perhaps 50 percent of each radio news commentary listeners who forget to fund their radio during commentary do so are more accustomed to the news paper additional page to which they can easily refer may be and may be not we shall find cut through survey in the subsequent chapters.
Owing to the fact that news- commentary are aired to listeners and are not seen we have therefore taken it upon ourselves to present at least except of two news commentary aired by ESBS and FRCN
Is it not often said that seeing is believing? Indeed sight or vision is an indispensable in learning and retention –vision is said to aid the memory to produce previously retained content. And for quick remembrance of past new-talks by respondents these excerpts shall serve as basis for our analyses. We shall present them to our respondents for answers
1.2 STATEMENT OF PROBLEM
A country like Nigeria with diverse culture and human resource & need radio commentaries or news talk capable of interpreting events bordering global and societal issues. Obviously these news-commentary are staunchly provided to listeners on a daily basis
Unfortunately about 80% of radio listeners ignore news- talk once they have listened to actual news broadcast but radio listeners are 100% attentive to sport commentaries. If all radio commentaries are said to interpret events occurring earlier on illuminating the hidden fact (news behind the news) to the layman then it is to be preferred to actual broadcast.
Moreover generally the Nigeria audience seems not to appreciate radio commentaries as their western counterpart who listen to radio and write feedback to their radio stations such as BBC which in turn offers them a round the clock service.
1.3 SIGNIFICANCE OF THE STUDY
The foregoing objectives apart the present study must be seen to be significance or relevant to mass communication at least on two grounds.
First, it focuses on Nigeria media consumer on news- commentaries which is a medium essentially designed for news broadcast and its obligatory effort interpreting new to its listeners through commentaries.
The second point or relevance of this study is its typology. Being an audience research this study seeks to emphasis that communication without feedback is incomplete. We might wrap up this relevance of feedback in the words of Quall and Brown
“ In any commumcation system feedback from receivers to a communicator is
a necessary ingredient fro maximum efficiency. Ti is the only true indicator of the effectiveness to reach the people and it provides the only safe basis for alteration of any format”
1.4 RESEARCH QUESTION