PUBLIC RELATION AND IMAGE MAKING IN PUBLIC CORPORATIONS (A STUDY OF NITEL, ENUGU)

 

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 ABSTRACT

This study examines the role of public relations and image making of a corporation, a case study of NITEL, Enugu.

A sally administered questionnaire roars distributed to simple the NITEL’S employers and the external publics of the organization. Responses ware made and facts extracted, oval interiors were conduerted to extract more useful information. To analyses the date collected, percentages was used the analysis of data revealed that NITEL had bad public impale which were attributed to both internal and external problems the external public blamed the organization public blamed the organization of poor services and little or no information grant their policies and actions the organization attributes their poor services situation to indiscriminate bush burning, vandalisation of equipment, accidents involving distribution network; mechanical faults, l.t.e. the study also revealed that information flour within and outside the organization were not adequate. Therefore, the study validates the assertion that public Relate is the planned effort to influence opinion through good performance based on mutually two communicate. The ideal thing is for sew ices bring its idea into consonance with its public internet and belief and then a little problem Relations effort will get a lot of support for its publics.

 

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOLEAGEMENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER ONE

1; BACKAROUND OF THE STUDY

2; STATEMENT OF RESEARCH PROBLEM

3; OBJECTIVE OF THE STUDY

4; SCOPE AND LIMITATION OF THE STUDY

5; RESEARCH HYPOTHESES

6; SIGNIFICATION OF THE STUDY

7; RESEARCH QUESTION

8; DEFINITION OF TERMS REFERENCES

CHAPTER TWO

2.0 LITERATURE REVIEW

2.1 SOURCES OF LITERATURE

2.2 REVIEN OF RELEVANT LITERATURE

2.3 THEORETICAL FRAMEWORK OF THE STUDY

2.4 SUMMARY OF LITERATURE REVIEW REFERENCES

CHAPTER THREE

• INTRODUCTION
• RESEARCH METHOD
• RESEARCH DESING
• AREA OF STUDY
• RESEARCH POPULATION
• SAMPLE AND SAMPLING PROCEDURE
• RESEARCH INSTRUMENTS USED
• RELIABILITY AND VALIDITY OF INSTRUMENT
• METHORD OF DATA COLLECTION REFERENCE

CHAPTER FOUR

4.1 PRESENTATION OF DATA

CHAPTER FIVE

5.1 DISCUSSION OF RESULTS

5.2 CONCLUSION

5.3 IMPLICATION OF RESULT

5.4 RECOMMENDATION

5.5 SUGGESTION FOR FURTHER STUMES

5.6 LIMLTATION OF THE STUDY BIBLIOGRAPHY APPENDIX.

CHAPTER ONE

INTRODUCTION

               BACKGROUND OF THE STUDY

The image and goodwill of an organization has become one of the cardinal objectives in modern management. Thin in became in the course of a company’s business it deals with momentous publics. These publics are like pressure group whose actions and survival or failure of the company. Therefore, on organization in expected to draw up a deliberate or planned programmer to build, maintain and sustain cardinal relationship. Rudd mutual understanding between item and its various publics, because thin wile go a long way in determining the attainment of the company’s objective. For thin reason, image making and goodwill have been termed an intangible asset which in salable. Every business organization must understand that it has to give pledge to faithful service to all its clients and customers and thin pledge epitomizes social responsibility. The measure of an organization success does not lie in buoyancy of its profit and loss account an presented in an annual general reacting more in the high dividends declared by Board of Directors. A business, whether large or small that in not responsive to its publics is a failure. A lot of business cannot thrive today without continuing public support and approval. Public relation therefore should begin with a hone reappraisal of public sentiments and public needs and an adjustment of corporate practices to suit such needs. Goodwill and business success are interrelated just as a company requires to spend money regularly on matters which will get it involved in community affairs engage in charitable activities adopt excellent services conditions for its employees and give financial support to social problems and institutions. The more a company gets involved in there third of activities, the better its image reputation and goodwill in public eyes.

Black (1993; 105) defined public Relations the art and science of achieving harmony within the environment through mutual understanding based on truth and full information.

Public Relations ham as its principle the creation of mutual understanding and cordial relationship through good and effective communication with internal and external emironment for the purpose of attaining the organization corporate objective. Every individual, corporate, corporate, social service and welfare, religious organization, political partied and ever nations seek to impress others with principle and ideals and gain favourable opinion. The success of thin depends on the merit of the course, the honest, the completeness of facts presented and whether the beliefs or ideals communicated contributed to public welfare. Public Relation involves opinion molding, it in an effort of an organization or institution to beam its image on public so as to win their understanding, acceptance and goodwill public Relations therefore strives to study the public, to find out what they want haw the policies and actions of an organization affect them, what they know or do not about the organization. In other words public relations work in Internet of the external public in general and organization in particular.

Nigeria Telecommunication limited (NITEL) external publics are all the people and organizations affected or who can affect the organizations, consumers, distributors, in this case those that live in Enugu. Since the objective of NITEL is exclusively service to human being whose behaviour is unpredictable. By any organization, which maintains cordial relationship with communities’ Good, relationship with community in which it operates is vital to any organ sating whether. Be it the military post, a retail store, a manufacturer of shoes or any of the hundred possibilities the friendly regard and good opinion of the community can materially aid in the successful running of an enterprise’’

NITEL in a federal government owned company that provides public telecommunication services in Nigeria has for some years now been at the receiving end of barrages of press and public criticisms that reduce its public support and goodwill. Public complaints here range from inability to fully provide adequate, effective and commercially efficient telecommunication services for aware rational development. Because of the mounting public and press criticisms against NITEL operating. Compelled with the inability of public relations Department, Abuja Heard quarters to coordinate and carry out effective public relation programmers so as to counter the attacks against the authority at zonal levels.

t became pertinent for the authority to established public Relations Department in each of the six zones of the country thereby decentralizing the operations of the public Relations Department, Abuja.