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THE PROBLEMS OF FINANCING GOVERNMENT CORPORATIONS

THE PROBLEMS OF FINANCING GOVERNMENT CORPORATIONS

(CASE STUDY OF TRACAS)

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

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Account Name: 3059320631

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Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

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ABSTRACT

 

This research paper is on the problems of financing government corporations (TRACAS CASE OF STUDY).

In carrying out the research, the researcher intends to find out the outlet to which commercial banks finance the activities of TRANSPORT COMPANY OF ANAMBRA STATE LIMITED, to ascertain whether the ability of TRACAS to meet debt repayment schedule of financiers militate against is availability of funds, to determine the extent to which the government of Anambra state have helped in financing the corporation.

The researcher collected data from both primary and secondary sources.  Data collected was presented and analysed and hypothesis formulated was tested using the chi-square method of testing hypothesis.

The researcher found out the following insufficient finance from commercial banks has a significant effect on the activities of TRACAS;

Inability of TRACAS to meet debt repayment schedule of finances militate against the availability of funds from TRACAS; inability of funding TRACAS has a significant effect on as activities and performances; inability of government of Anambra state to finance TRACAS.

The following recommendation, were made government should try and provide enough fund to corporations through commercial banks.  They need to act as their guarantor in searing the fund.  The high interest changed is to be looked into to enable corporations to service their borrowed fund.

I suggest that if all these recommendations were properly implemented it will go a long way in improving the efficiency of corporations in this nation.

CHAPTER ONE

INTRODUCTION

  • Background of the study
  • Statement of the problem
  • Objectives of the study
  • Research Questions
  • Research hypothesis
  • Significance of the study
  • Scope and limitation of the study
  • Limitations
  • Definition of terms

 

CHAPTER TWO

REVIEW OF RELATED LITERATURE

  • Overview of government corporation finance
  • Government participation in public corporations
  • Rationale for public enterprises
  • Problems of public enterprises
  • Issue of financing government corporations
  • Characteristics of public corporation and their impact on their pricing policy and financial situation
  • Financial problems of public corporation
  • Commercial banks financing and interest rate.
  • Inadequate funding and its impact on corporations

 

CHAPTER THREE

RESEARCH METHODOLOGY

  • Research design
  • Population of the study
  • Sample and sampling technique
  • Sources of data
  • Method of data collection
  • Procedure for data analysis

 

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

  • A brief introduction of the chapter
  • Questionnaire / distribution
  • Presentation of data
  • Test of hypothesis
  • Interpretation of results

 

CHAPTER FIVE

FINDINGS RECOMMENDATION AND CONCLUSION

Findings

Conclusion

Recommendation

Bibliography

Questionnaires

 

CHAPTER ONE

 

INTRODUCTION

          Public corporations are enterprises which are partly or wholly owned by the government, which private enterprises have been unable to take care of due to lack of adequate capital.

In any organization, there are so many components put together that make for an effective performance.  One of these components is the fund.  The problem that arises is the adequacy of the fund for effective other of the operations of an organization, through out its life time many organization which started well at the initial stage have failed by the wayside due to shortage of available funds.

Government have generally started playing a major role in economic development and in starting large enterprise in public sector.  Many parastatals care into being when it was believed that rapid economic development required the state to table on the role of an enter premier.  I should also be known that government movement in running public sector help in shaping its economy.  Government ownership of these enterprises is to help improve its social and economic well being of her people and those amenities that the entrepreneurs cannot provide.

Public enterprise could be classified into four categories according to the degree of government participation in ownership and intervention in management.  Firstly, governmental enterprises – composed of various government departments.  Secondly government invested enterprises, where the government held at least 50% of the equity and appoint to management.  Thirdly, subsidiary company of governmental invested enterprises which allow the government to invest indirectly through government invested enterprises and others.  Lastly, governmental backed enterprises where the governmental holds less than 50% of the stock.

In developing nation there is a general believe that government should own and control enterprises due to insufficient capital on the side of these enterprises; and government gave majority control of than and appoint top management.

Over the past decades, the number and variety for public enterprises in developing countries have greatly expanded.  In a developing country like Nigeria, the overall performance of these enterprises has been rather disappointing.  They have supported staggering losses, thereby becoming a major drain on National budgets and the principal source of heavy external borrowing.  They have equally purled to generate the expected job opportunities.  Before independence, government establishments were the major employers of labour, but these days with many private enterprises set up by entrepreneurs more people have gained employment with these enterprises and this has reduced the dependence on government establishment and large firms for employment.

However, the followings have contributed to the poor performance and poor efficiency in these enterprises:

  1. Obscure and sometimes conflicting managerial goals.
  2. inadequate management accountability and autonomy
  3. Excessive government interference in day to day management.
  4. poor personnel and incentive systems
  5. Complicated budgets and procurement processes.
  6. inappropriate pricing and credit policies
  7. Poor financing.

They have contributed to poor performances of public enterprises.  The financing and management of these parastatals caused a serous problem in our economy. Its only very few government enterprises that are independent in the issue of financing, others solely depend on government.  The fate is yearly tied on the national budgets because they are financed by way of grants, subsidies or loan from government.  This equally means that if the government budget is delayed or cut down proposed expenditure, the funds of these enterprises will also be affected.  This will determine their performance for that very year whether surplus or deficit is to be made.

 

  • BACKGROUND OF THE STUDY

The transport company of Anambra state limited (TRACAS) was launched on 12th September 1988 by the military Governor of Anambra state co. Robert Nnaemeka Akonobi under the spices of the federal urban mass Transit programme (FUMTP).  This programme is aimed at alleviating the transportation problem of the people which was occasioned by the dearth of computer vehicle (buses, cars).

To ensure that the traces are efficiently managed, the Anambra state government decided to privatize it, thus; TRACAS was incorporated on the 8th December 1988.  The Anambra state government has a 30% hold in TRACAS while remaining 70% will go to the public.  Staff will also own shares in the company.  The motto of the company is service and comfort.

 

LOGO

          The TRACAS Logo is the map of Anambra state and a palm tree.  The palm is a tree of immense economic value to the people of Anambra state palm wine, palm oil, palm kernel oil, etc are all products and by product of this tree, its significance in the economy of the state cannot therefore be looked over.

 

  • THE COMPANY’S FLEET

The transportation company of Anambra state ltd has a fleet of 200 vehicles as at the time of writing this project comprising the following.

  1. Luxury buses
  2. Mini buses
  3. Station wagon cars
  4. Small buses

 

SERVICES OFFERED

Tracas affers two types of services which are as follows:-

  1. charter service
  2. normal depot to depot service

 

DEPOT TO DEPOT SERVICES

This type of service are made up of

  1. intra – city services
  2. inter- city services

 

INTRA-CITY SERVICE

          The intra-city service is in operation in Enugu and Onitsha.  In Onitsha the company operates five routes.  Each of these routes is depicted with a particular number/ colour for easy identification by commuters.  In Enugu they operate only one route.

INTER-CITY SERVICE

Four major routes are operated on the inter-city service to major t

MANAGEMENT CRISIS OF THE BANKING INDUSTRY

MANAGEMENT CRISIS OF THE BANKING INDUSTRY : (A CASE STUDY OF SOME DISTRESS BANKS)

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
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First Bank:
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Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

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ABSTRACT

In the banking industry, effective implementation of banking rules and regulations, organizational policies and procedures is very important in other to achieve the goal of the organization.  In other to achieve this, managers, operators of the banking industry will sit up for their responsibility in bringing about the much desired goal where this fails, distress crept in aid this is followed with loss of public confidence in the industry because they cannot meet the needs of depositors.  This work is designed to bring about the causes and possible solutions to this dreaded diseases.  This work will equip the managers to face the challenges ahead in other to build a more write banking industry that will stood for the test of time.

CHAPTER ONE

  • Introduction

1.1     Background to the study

  • Statement of problem
  • Purpose of study
  • Scope of the study
  • Operational definition of terms
  • Hypothesis
  • Significance of the study

 

CHAPTER TWO

  • Review of literature

2.1     History of distress in Nigeria

  • The development of regulatory / supervisory authorities
  • General causes of distress
  • Other causes of distress
  • Characteristics of distress banks
  • Holding action – success, failures and measures
  • Summary of related literature review.

 

CHAPTER THREE

  • Methodology

3.1     Research design

  • Areas of study
  • Population of the study
  • Sample and sampling procedure
  • Instrument for data collection
  • Validity of the instrument
  • Reliability of the instrument
  • Method of administration of the instrument
  • Method of data analysis

 

CHAPTER FOUR

  • Data presentation and analysis

4.1     Data analysis

  • Test of hypothesis
  • Data interpretation

 

CHAPTER FIVE

  • SUMMARY OF FINDINGS

5.1     CONCLUSION

  • COMPLICATION OF THE RESULT
  • RECOMMENDATIONS
  • SUGGESTION FOR FURTHER STUDY

BIBLIOGRAPHY

REFERENCE

CHAPTER ONE

INTRODUCTION

The first banking activity in Nigeria was carried out by African Banking corporation in 1892.  this was followed by the first bank in 1884 incorporated as Bank of British west African (BBWA).  According to porter (1980).  After the establishment of first Bank, Union Bank came on stream in 1917 as Barclays Bank.

The first indigenous Bank, according to Ndukwe (1994) was established in 1929 and that was the emergence of DISTESS in the Nigerian Banking sector.  This period also stressed rapid growth in number of Banks in Nigeria.

Between 1951 and 1952, Ndukwe (1994) asserted that a total of 16 banks were established.

Onyima (1994) also observed that the increases was effectively matched by high rate of failure such that by 1954, 21 out of 25 banks had failed.

The salient causes for this failure are;

  1. The Dominimcation of the market by foreign firms.
  2. Lack of experienced personal and prudent managers.
  3. Under capitalization and poor loan profile.

The 1952 Banking ordinance was the only cause attributed to the government and it was this ordinance that brought about this failures in banks.  The reason being that most indigenous banks could not meet the demand of this ordinance and they had no other option than to close down.

However, since 17th of March, 1959, when central Bank ordinance and independence in 1959, government had through direct support mechanism, ensured that the banking public was no longer exposed to th hazards of bank failures.

The introduction of structural adjustment programme (SAP) in 1986 and the friancial system in 1987 Ebhodaghe (1903) noted that since that time, there has been a phenomenal increase in the number and type of financial institutions leading to staff competition in the industry.  This growth of Banks gave this impression that banking is an all was business as all types of investors with fund to throw about established and inconpetant and inenperienced hands assumed serior positions, people without very clean ordential joined as one.

According to the Banker (1994), these entrants prepared the ground for this virus infections known as ‘DISTRESS” which the monetary authorities are correctly battling to ensure it does not spread to other Banks.

Onyima (1994) admitted that the now beed financial after the deregulation took advantage of the premises rules incept regulators, firstling depositors and in utter disregard of the elementary test of solvency and going concern concert.

He further said that government economic policy shifled emphasis from direct support of banks to perent failure to one of protecting the deposits of customers, especially the small scale depositors.  It is in support of this that the “National Deposit Insurance Corporation” (NDIC) was established under decree no 22 of 1988.  one can reasonably assure that government knew that most banks or some Banks will collapse as a result of (SAP) and the deregulation of the financial system and that is why it creasted (NDIC) National Deposit Insurance Corporation.

In addition to the development noticed since 1986, the Banker (1994) adds that the general macro economic instability resulting in apredicatable monetary policy environment has equally played a magnificent role in bringing about distress in Banks also that the incessant mopping up of excess liquidity through the assurance of stabilization securities has creased liquidity crisis in the system and has adversary affected some banks.

 

  • BACKGROUND TO THE STUDY

The laminating effect of the events aforementioned is the birth of distress in the banking sector which according to Ebhodagher (1993) surfaced in 1980 after the withdrawal of beasury fund from banks.  From then, one can deduce that the causes of distress or the factors that gave rise to distress in the banking sector is sponsored partly by the regulation / supervisory authorities and the operators of these banks, sometimes the depositors or the debtors of such banks, are blamed.  It could be as a result of this observation that Ebhodaghe (1993) said that the incident of banks distress is not peenliar to Nigeria.  It occurs in various Economics of the world.  In support of this Onyima (1994) observed that there has been.

  1. The American / European experience during the 1990’s.
  2. The late 1980’s American experience in the saving and loans scaudal which was described as the biggest financial mess in the history of united state of America.
  3. the Nigeria experience of the 1950’s, if the American and Europeans should be at one or the other, victims of banking distress them Nigeria’s case should not be seen as a stronger or exceptional case.

However, the Banker 1994 admitted that historically, we can ensure that phase as another in the enduring growth of the banking sub-sector that will definitely come to pass.  Thus the uproar and various scape-goatism being

FINANCING INFRASTRUCTURE IN DEVELOPING COUNTRIES

FINANCING INFRASTRUCTURE IN DEVELOPING COUNTRIES

(A CASE SUDY OF NIGERIA)

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COMPLETE MATERIAL  COST  N2,500 Or $10.  FRESH  PROJECT MATERIAL  COST 50,000 NAIRA FOR UNDERGRADUATE, OTHERS 100,000 -200,000 NAIRA.

THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Host Link Global Services Ltd
ACCOUNT NUMBER: 0138924237
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

CHAPTER ONE

Introduction

1.1     Background of the study

1.2     Statement of problem

1.3     Objectives of the study

1.4     Significance of the study

1.5     Significance of the study

1.6     Scope of the study

1.7     Selection of sample cities

1.8     Limitations and delimitations of the study

1.9     Definitions of technical terms

REFERENCES

 

CHAPTER TWO

  • LITERATURE REVIEW
    • Financial infrastructure in developing countries earlier approach
    • Financing urban infrastructure and services in Nigeria

2.2.1 Immediate priorities

2.2.1.1 Reorientation of public expenditure

2.2.1.2 Targeting the urban poor

2.2.1.3 Counterpart funding from state annual budgets

  • Medium term agenda
  • Mobilization of state and local revenues
  • Property taxes potential –IDF experience
  • Public sector borrowing
  • Alternative infrastructure financing options
  • Private investment

REFERENCES

 

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

  • General features of the research
  • Method of data collection
  • Sources of data
  • Location of data
  • Tools for data analysis
  • Basis selection of sample
  • Bases of selection
  • Location of sample cities
  • Overview of sample cities
  • Limitations of information
  • Method of data analysis
  • Data analysis techniques

 

 

CHAPTER FOUR

  • Data presentation
  • Data analysis
  • Test of hypothesis
  • Inter predating data

 

CHAPTER FIVE

FINDINGS RECOMMENDATIONS AND CONCLUSION

  • Summary of findings
  • Conclusion
  • Recommendations

BIBLIOGRAPHY

 CHAPTER ONE

 

INTRODUCTION

  • BACKGROUND OF THE STUDY

Nigeria is urbanizing at an astonishing pace.  The share of Nigeria’s population increased from 20% in 1970 to about 38% in 1993 (the world banking) of the nearly 110 million Nigerians, about 40 million are now living in cities and towns.  The urban population grew at around 5.5% per year from 1980 to 1993 (compared with 2.9% for the national population).  This is among the highest urban growth rates in the world, due mainly to migration from rural areas.  At current roles, the number of urban dwellers will double in only 13 years.  This is equivalent to a city of three million each years.  Such growth is creating an immense and largely unmet demand.  For urban services such as water, sanitation, road, public transport, waster disposal, health and education.

The physical condition of Nigeria’s infrastructure water supply, sewerage, sanitation, urban road, electricity, drainage, waste disposal, school hospital is generally poor.  For example only about half of the people in Nigeria’s urban areas have access to pipe-born water in and, or around their homes.  All types of infrastructure suffer from a massive backlog of neglected rehabilitation and maintenance, not to talk of the investments needed to serve future growth.  Periodic and routine maintenance by for the most management of municipal wastes – sewage, seepage, and refuses Nigeria major urban environmental problem.  Improving waste management is more of a policy and management issue than a technical one.  Industrial waste is another major urban environmental concern.  The most critical firms with 50 or more employees, these extra costs amount to some 10% of the total machinery and equipment budget.  For small firms, the burden is an high as 25%.  According to the world bank reports, inadequate public services can also raise cost.  For the urban poor, who wither rely on alternative, costly provides (such as water vendors) or spend large amount of time (as in fetching water from inconvenient sources) the world banks, 1995.

A large number of people in Nigeria’s urban area do not have enough income to meet their basic needs of food, shelter and cloth.  About 21% of the urban population-8.5 million people (as per 1991 population census) was estimated to be below the poverty line in 1992/93 (the world bank, 1995). Of these, about 1.1 million were classified as “several poor” by the world bank.  The vast majority of the urban poor are in cities other than Lagos, such as Onitsha, Kano, Kaduna, Abuja, Enugu, Port Harcourt etc.  Their cash income is insufficient to cover minimal standards of food, water, fuel, shelter, medical care, and schooling.  The urban poor live in airborne emission are sulphur dioxide, carbon monoxide, and nitrogen oxides, which pose serious health hazards in urban areas.

Industrial and air pollution need to be dealt with by enforced regulation coupled with economic incentives to change the behavior of industries and users of motor vehicles.

From the foregoing, one will notice that our infrastructures have deteriorated an urban services collapsed.  But no one is left in doubt the crucial role urbanization plays as a positive force in economic development.  Cities and towns are the home of most industry, commerce, and services.  These sectors of the economy can be highly productive.  World wide, higher per capital incomes are closely related to higher levels of urbanization.  Urban based, non-oil industry and services accounted for about half of Nigeria’s gross domestic product (GDP) between 1995 and 1994.  thus, average per capital income in urban areas is around one third higher than in rural areas.  This is the basic reason why attention should be focused on financing strategies for urban infrastructure development in Nigeria to boost productivity and growth of our developing economy.

It is on this premise that the author (researcher) wishes to study empirically the sources of finance available and financial strategies available to finance the urban infrastructure and services with regard to Nigeria economy.  The problems associated with government past option and agenda towards the restoration of urban “decay”.  In this work also, the writer dealt on the institutional arrangement from the world bank and other similar bodies-both in short term (immediate) and medium term.

 

  • STATEMENT OF THE PROBLEM

As have been noted, the benefit that an economy can derive from infrastructure development cannot be over emphasized.  The economic pressures behind urbanization are very powerful.  Cities and towns are the home of most industry, commerce, and services.  These sectors of the economy can be highly productive. World wide, higher per capital incomes are closely related to higher levels of urbanization

EFFECT OF MANAGEMENT AND CONTROL OF CASH IN THE BANKING SECTOR

EFFECT OF MANAGEMENT AND CONTROL OF CASH IN THE BANKING SECTOR

(A Case Study of First Bank of Nigeria Plc (FBN) Kachia Road, Kaduna)

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ACCOUNT NUMBER:  0115939447
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Account Name: 3059320631

We also accept :   ATM transfer , online money  transfer 

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ABSTRACT
Cash is the backbone of any financial institution which allows it to stand on it feet. Roughly one half of all started ups go out of business mainly due to inadequate financial planning in the name of cash management. A good cash management plan strives to minimize or even eliminate the guessing game of unpredictable events and to make all aspects of the bank fully predictable. In business good opportunities can present themselves to you at any time, but if you are not prepared to take advantage of them, the best one may be lost forever consequently, you could loose customer market share and even your ability to compete globally. However, the research work consist of fine chapters, one contain the history of the bank and the statement of the general problems of cash management and control, objectives and significance of the study. The second chapter deals with the review, third chapter deals with the procedures and analysis through which the writer data were collected. The forth chapter deals with data presentation and how the data was analyzed. The final chapter comprises of summary, conclusion, limitations and recommendations.

 

CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Banking is generally known to have started by seventeenth century goldsmith, since they has volt facilities. As individual keep their gold coins with the goldsmith, the business expanded and an association was formed. This gives rise to the emergence of merchant and private banks.

Banks have been accused of taking too much risk in unexplored new instrument and line of business. The advice being given to bank is to avoid further exposure of risk in the activities.

The main focus of this research project which is effect of management and control of cash by the banking sector. This topic is very important taking into consideration the fact that cash is the most liquid of the current assets of the bank. Cash is the live wire of banking business, this means that without it there is no way the business can live or proper.

According to van Horne (1980), management of cash deals with “managing the monies of the bank firm in order to attain maximum cash availability and maximum interest income in any idle funds”. In other hand, cash management and control involves the power or ability to guide or decide the way in which cash work, so that it could be available when needed at the right quantity and time as well as having the idle cash invested in order to enable the bank have maximum possible return on it. That is to say that proper management and control of cash will enable the bank to be in a better position to achieve profitability, liquidity and stability. This is the essence of the banking sector to be both profitable and liquid at all times.

 

1.2 Statement of the Problem
The First Bank of Nigeria is expected like all other banks to provide quick and efficient service to both customers and interested parties. The bank should know the value of time and should try as much as possible to discharge its customer in the shortest possible time. This is so because the customers are the business of the bank and that is why they are regarded as the asset of the bank. It is objective of the bank to safeguard the cash and other valuable deposited to them by their customer.
The primary question that come to a customer’s mind is; does the bank have enough and adequate security to protects and safeguard the cash and other valuable of its customers.
How does this bank manage and control its cash? These are some of the question that comes to any potential customer mind.
The study intends to investigate and find possible solution to the above question.

 

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THE ROLE OF MARKETING IN THE CONSOLIDATED BANKING SECTOR (A case study of Union Bank of Nigeria Plc, Kaduna)

THE ROLE OF MARKETING IN THE CONSOLIDATED BANKING SECTOR

(A case study of Union Bank of Nigeria Plc, Kaduna)

 

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ABSTRACT
This project is undertaken to observe the role of marketing in the consolidated banking sector. Kotler defined marketing as a social process by which individual and groups by which individual and groups obtain what they want through creating and exchange of products. The banking sector approach to marketing includes identification of customer‘s financial needs, advertise and promote the services to existing and prospective customers among their The role of marketing in banking industry includes creation of awareness, stimulating purchases, decision making among others. The marketing concept and it approach & according to Mac Daniel (1979), are goal oriented, customer oriented and system oriented. In customer oriented, Kotler requires the company to carefully define customer needs from customer point of view.

 

 

TABLE OF CONTENT

CHAPTER ONE: INTRODUCTION
1.0 Brief Background of the study
1.1 Objectives of the study
1.2 Significance of the study
1.3 Scope of the study
1.4 Limitation of the study
CHAPTER TWO
Introduction 6
1 Marketing define 6
2 Marketing Approach to Banking sector 10
.3 The role of marketing in the Banking industry 15
.4 The marketing concept and its approach in commercial Banking 21
.5 Customer Oriented 28

CHAPTER THREE
3.0 Research Methodology – – – – – – – 18
3.1 Introduction – – – – – – – – – 18
3.2 Population and Sample size – – – – – – 18
3.3 Sampling Technique – – – – – – – – 18
3.4 Source and Method of Data Collection – – – – – 19
3.5 Method of Data Analysis – – – – – – – 19
3.6 Justification for the choice – – – – – – – 20

CHAPTER FOUR:
4.0 Data presentation analysis and interpretation – – – – 21
4.1 Introduction – – – – – – – – – 21
4.2 Data presentation and analysis – – – – – – 21
4.3 Testing of hypothesis – – – – – – – 28
4.4 Summary of findings – – – – – – – – 28

CHAPTER FIVE: Summary of findings, conclusion and recommendations
5.0 Introduction – – – – – – – – – 30
5.1 Summary – – – – – – – – – 30
5.2 Conclusion – – – – – – – – – 31
5.3 Recommendations – – – – – – – – – 31
5.4 Limitations of the study – – – – – – – 32

References – – – – – – – – – 33
Appendix – – – – – – – – – 34

 

 

CHAPTER ONE
INTRODUCTION

1.1 Brief Background of the Essay
Marketing is a social phenomena and great stimulus for economic progress of most societies in the world. Marketing practice makes improvement productivity possible and gives the society the improve standard of living that is required for dynamic society. Every organization whether it’s a product or a services oriented needs marketing strategy for its products or services to be existing and potential customers in other generate more revenue, make profit and remain in business.

The role of marketing in the Nigerian banking industry is relatively new. However, the need for marketing in bank stem for intense competition, not only from other banks, but also from their financial institutions. It involves the practice in the banking’ industries has brought a lot of improvement to the banking sector of our economy in terms of customer satisfaction, increase revenue generation, profitability and efficient management. The word is dynamic where change is constant on a daily bases.

 

Therefore marketers are forced with a constantly changing environment with its attendant challenges of the needs of the customer, thereby necessitating the designing of innovative beautiful ideas and service to meet these challenges. Consequently, in order for the banks to remain viable, they keep on introducing new products and service. The success of a bank depends largely on her ability to satisfy the financial needs of the customers. Successful marketing actions are the result of management information and of applied common sense. Prosperous marketing companies or banks are those that think positively about their business environment, so developing an organization capable of seeking profitable opportunities, recognizing potentials and new product development which is a service industry. Its product cannot be touched or felt. smelt, heard tasted, and seen before purchase.

 

These features distinguish work hard since the service includes intangibility, imperishability and lack of ownership or title transfer. Having a good knowledge helps the bank staff to perform excellently in the range of services they offered to their numerous customers.
The role of marketing in the banking industry ntai1s the use of the marketing mix strategies known as 4 pieces namely, product (services) price, place and promotion and other strategy of marketing bank services to their customers.
1.2 Statement of Problems
In Nigeria today producers and manufacturers use various media in the marketing of their goods and services in order to communicate ideas and information to groups of people in order to change or reinforce a behaviour.

Opinion is divided that amarketing has a remarkable impact on the behaviour of consumer because buyers are informed and educated about company’s offering, thereby guiding them in making a wise decision.

While another group is of the opinion that marketing is exaggerating and useful leading to low appraised of the social value of marketing. This research seeks to answer these problems and offer useful suggestion for improvement. It is very difficult to measure the effectiveness of marketing. One problem is our inability to identify the result of any given marketing or campaign. By the nature of the marketing mix, all elements including marketing are so entertained that measurement of any one by it self is impossible many factors besides marketing influence sales success. Essentially, there are only two parts to marketing i.e. what is said and how it is said. There is the problem of inadequate qualified marketing companies to handle marketing effectively and efficiently as requires by the clients. Some organizations do not recognize the importance of marketing relegated its importance to the background and by not making any budgetary allocation to it. Marketing in Nigeria exaggerates, misrepresents the abilities of products or services (Russel T. Rusell J.T, 2006)

Finally, another problem observed with some company marketing is choosing the medium that will appeal to the generality of the entire population. Companies concentrate most of their marketing on television to radio. However, this does not go well with some segment of the consumers in the society particularly the rural dwellers common medium is the radio.

 

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