EFFECTIVE PUBLIC RELATIONS AS AN INSTRUMENT FOR THE ACHIEVEMENT OF AN ORGANIZATIONAL OBJECTIVE

 

 

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUD OF THE STUDY

The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and kowing fully well that times have change and also the creams of cutomers.

For bamks the need as more pronounced especially when they are faced with what we call institution and inter bank competition, which a times head to the declining profit margin of many banks consequent upon some factors as inflation and tight money supply measures of the permanent. The needs for competitions among banks and other public relations programs geared towards building good corporate image for their respective banks. Nigeria banks have recognized that effective public relations has become the integrating force which interprets their environment to the bank management, defines objective and building good will through good deeds. In furtherance of these objectives, many banks in Nigeria have introduced extra incentive such as credit cards, weekend banking organization all in attempt to provide exceptional services for their customers and to retain old customers, attract potential depositors and win public understanding. These banks adopting to change trends by creating effective public relations department as a tool to boost cooperate image are currently experiencing increases.

 

• HISTORICAL ROLES OF BANKING IN THE NIGERIAN ECONOMY

Banks can be defined as an institution in which individuals keeps, exchange and transact money. Banking as an industry is impossible in a non-monitored economy. The growth of banks in the former British west Africa (Nigeria inclusive) did not start until the introduction of the British coinage and currency system in late 19^th century.

Banking business was first introduced in Nigeria in 1892. the first bank in Nigeria was the African Banking Corporation from 1892 banking activities started striving with life competition between rival banks. This was free banking era. It was characterized by non existence of banking legislation. Any body could set up bank provided he is registered under the provision of companies ordinance. The ordinance prohibited formation of a banking company unless it was registered as a company.

This period witnessed the establishment of the banks of British west Africa (BBWA), Barday Bank, Dominion Colonial and oversea bank, British and French banks, National bank of Nigeria and African continental bank limited.

In 1894, the BBWA was established in Lagos it took over the service of African Banking corporation. It remained the only bank in the country until it was joined by barday in 1912. another expatriate bank of this free banking period was British and French banks limited established in 1949 and presently called United Bank for Africa (UBA). The National Bank of Nigeria established by government of the western Nigeria on 11^th February 1933 has distinatioon of the first successful indigenous banks was the Africa Continental bank limited. Three other indigenous banks were the Nigeria pioneer and commercial banks limited, Agbonagbe bank limited and the Merchant bank, there were seven banks which survived the free banking era.

 

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

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THE IMPACT OF NIGERIAN PRESS ON SHAPING THE COUNTRY’S POLITICAL STRUCTURE (PERIOD OF STUDY 1999 TO 2004

ABSTRACT

This paper examines the role or the impact of Nigerian Press on shaping the country’s political structure period of study 1999-2004.

A general study of Nigeria is because it happens to be the period when we witness a transition to civilian rule. Many library materials constituted the sample source and literature review. Dates were also collected through extensive reading of information material on the government administrative policy.

There findings showed that by the period of 1999, government activities in respect to the policy of administration supposed to have passed the stages of mobilization to that of execution, and that newspaper will not only covered those activities by use of newstones but also comment on the policy formulation and application through the use of feature articles and editorials. The newspaper also identifies problems that should be solved for the government programmes to succeed.

CHAPTER ONE

• INTRODUCTION

PROSPECT FOR NIGERIA POLITICS IN MODERN ERA (PERIODICAL CASE).

In all aspects of social life, the onset of a new decade triggers an effort to summarise and charactrised what happened 2-5 years ago, and to look forward to changes. The onset of a new era. The press stands as a bridge between the old and the new (History). The experience of the past in relationship to the new events. When a new regime arrives in power, it can blame its predecessors in government for many economic problems. The newly arrive uses press to compare its record in funding popular services with the previous regime and reminds the public in periods of time and unpopularity about how much worse off or more dis-granted they felt when the current opposition themselves held power. All these tactics cannot work effectively without the press. Even at this period of time.

The periodic Nigerian press has been on important source of government policy news for opinion leaders and decision makers or takers within a political structure as well as for the public at large. Since most people in decision making position of this country never come into direct contact with international communities that are the basis for foreign policy, they most rely on the press information about the particular issue.

This chapter surveys a segment of the Nigerian press during a series of related national policy decision made by Nigeria in the period of loss of sovereignty and company rule in Nigeria to the present civilian rule. (1999-Date).

However, citing when as one country, Nigeria came into being in 1914 as a result of amalgamation of North and South protectorates under the governorship of Lord Fredrick Lugard. This means that the political units that came together to form this nation were the old kingdoms whose people had a complex system of interaction (communication) before they ever made contact with the Europeans. Though comparing this old political history with the present, one can deduce that more political units are in vogue now than that of the old political units.

Moreover, the how and why the Nigeria press defines situations as it did and some possible implication of the behaviour of the press for rational national policy decision making influences the political structure. The press a surveyors of information can easily influence or control the behaviour of the society politically. In this regard, any political institution that under-estimates the power of the press does so at its own peril. In the frame work of the institution of the press freedom, the media must be so regulated and guarded especially in this democratic period that the desired judicious application of their power is assured.

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

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EFFECTIVE PUBLIC RELATIONS AS AN INSTRUMENT FOR THE ACHIEVEMENT OF AN ORGANIZATIONAL OBJECTIVE

 

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUD OF THE STUDY

The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and kowing fully well that times have change and also the creams of cutomers. For banks the need as more pronounced especially when they are faced with what we call institution and inter bank competition, which a times head to the declining profit margin of many banks consequent upon some factors as inflation and tight money supply measures of the permanent. The needs for competitions among banks and other public relations programs geared towards building good corporate image for their respective banks. Nigeria banks have recognized that effective public relations has become the integrating force which interprets their environment to the bank management, defines objective and building good will through good deeds. In furtherance of these objectives, many banks in Nigeria have introduced extra incentive such as credit cards, weekend banking organization all in attempt to provide exceptional services for their customers and to retain old customers, attract potential depositors and win public understanding. These banks adopting to change trends by creating effective public relations department as a tool to boost cooperate image are currently experiencing increases.

 

• HISTORICAL ROLES OF BANKING IN THE NIGERIAN ECONOMY

Banks can be defined as an institution in which individuals keeps, exchange and transact money. Banking as an industry is impossible in a non-monitored economy. The growth of banks in the former British west Africa (Nigeria inclusive) did not start until the introduction of the British coinage and currency system in late 19^th century.

 

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COMPLETE MATERIAL  COST  N2,500 Or $10.  FRESH  PROJECT MATERIAL  COST 50,000 NAIRA FOR UNDERGRADUATE, OTHERS 100,000 -200,000 NAIRA.

THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

Note:  We accept bank transfer, ATM cash transfer , Online payment using your ATM , Western union bank transfer.  We will respond to you anytime of the day. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

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VIEWER SHIP OF TELEVISION PROGRAMMES  IN ENUGU STATE

(CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT)

 

 

ABSTRACT

This research work was carried out in order to find out what the populace of Enugu South thinks or feels about television programmes in Enugu State. The research also attempted to look into other peoples work related to the research topic.

 

During research, the people of Enugu South were used as the populace of study; questionnaires were the major instrument of study. Random sampling method was applied to obtain the potion of the population on whom the instruments were administered.

 

Responses were analyzed on percentage. Furthermore, the significant problems and question for this research were spelt out in order to help, uphold or reject certain assumption. The data collected from the questionnaires made it possible for the researcher to get the answers agitating his mind. It was noted that on human behaviour.

 

The study was able to find out actually what the populace of Enugu South think or feel about the positive or negative effect towards television programmes in Enugu state. The research also made recommendations on what should be done to make our television content more result oriented and interesting.

CHAPTER ONE

INTRODUCTION

I.           BACKGROUND OF THE STUDY

This study centers on the viewership of television programmes by the populace of Enugu South local government area of Enugu state as the case study it has a double aimed. Firstly, it is in behavioural dispositions of the populace toward television programmes. One of the outstanding features of the media communication is composition of the audience. The audience of television is highly heterogeneous with members having several distinctive characteristics, different interest and they are scattered in all over the nation with different socio-economic strata.

 

Based on the heterogeneity of the audience, it is obvious that views differs among members of mass media, audience while some use a particular station programme others depend on the other.

 

Some may want to watch entertainment programmes while some might prefer thoughtful vital programmes like News, current affairs commentaries or documentaries depending on their likes. One of the plans in which an audience is active is though the use of selective exposure. It is the tendency of accepting to express yourself to communication that goes with your own value system, attitudes and viewpoint. The concept of self-selective exposure helps the active audience to control what he watches, to what he listens to and read; selective reading and listening are the function of selective exposure. You can buy the newspaper of your choice. You can also watch the movie you like, you choose from many television programmes and radio, and if you find yourself watching something you do not like you can tune to another channel. Different views have been presented in an attempt to determining why people watch television programmes. This can be identified with the following selective exposure which selective perception, selective retention and selective interpretation and the escapism.

 

1. STATEMENT OF PROBLEMS

Television has been acclaimed as one of the dependable means of communication, and the role of television is to inform, educate and entertain. Among other functions of television are socialization, integration, debate and discussion.

 

However, some stations fulfill these objectives or aims more than other stations. The extent, to which television programmes are watched, is partly a function of the disposition of the audience members towards such a station. The Enugu South populace constitutes a considerable segment of television audience in Nigeria. The need for audience analysis of their nature therefore cannot be over emphasized. Television programmes producers try to attract a large audience or viewers, especially in competitive environment. The competition becomes high when there are more stations competing for the same audience. There s the tendency for viewers to select the type of station or programmes they watch. Most audience research findings suggest that economic factors and demographic factor influence television viewers, original disposition and some other factors have been identified as reasons for different viewing habits of television audience. Is this suggestion time for the viewing habit of television programmes by the populace of Enugu South? Which type of programme to the populace prefer entertainment news, documentary, talks, etc? Does the quality of the programmes affect their viewing habit?

 

Is the viewing habit of the populace due to time factor or does their occupation play some role? Is it because the television programmes are not national in coverage? The dominant question for this viewership is what essentially informs of human needs and purpose sustained in mass media concerned with determining television programmes that have the widest viewership among the populace. The factors for the preference of one television programme over others will also be examined in the survey.

 

RESEARCH QUESTIONS

what is the attitude of the

 

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

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 Account Number:  0117780667. 
Swift Code: GTBINGLA 
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PRESS FREEDOM IN NIGERIA: A STUDY OF GOVERNMENT AND RELATIONS UNDER IBRAHIM BABANGIDA REGIME

 

ABSTRACT

The study on “press freedom in Nigeria” was a historical event of the past military directorship from 1985-1993 under Ibrahim Babangida regime.

This work used survey method and the purpose of this study is to find out it there was a press freedom under IBB’s regime or not. It also carried at knowing the extent by which press freedom was curtailed or favoured during IBB’s regime.

This work found out that IBB’s regime intact killed press freedom to its highest level. Journalists were jailed, detained while newspapers organizations were closed.

Decrees were unlawfully promulgated to he detrainment of the journalists and other media practitioners.

TABLE OF CONTENTS

 

CHAPTER ONE

INTRODUCTION

• Statement of problem
• Objective of the study
• Research questions
• Significant of the study
• Scope of the study
• Limitation of the study
• Definition of terms

CHAPTER TWO

• REVIEW OF LITERATURE
  • Sources of review
  • The review
  • Press freedom
  • Conditions and actions that promote and bridge press freedom
  • Press freedom in Nigeria.
  • Theoretical background

CHAPTER THREE

• Research methodology
• Research method
• Research sample
• Measuring instrument
• Data collection
• Method of data analysis
• Expected result

CHAPTER FOUR

4.0     Data analysis and result

• Analysis of demographic
• Result
• Discussion
• Prior and subsequent censorship

CHAPTER FIVE

• Findings, conclusion and recommendation
• Conclusion and recommendation

Reference

CHAPTER ONE

INTRODUCTION

In independent society a major test of a nation’s freedom is the amount of liberty its people have in speaking writing ns publishing, indeed, one can say that life of a nation depends on the extent of freedom of speech and press that the people enjoy. One can also say that extent by which a nation enjoys this freedom depends on the relationship between the government and the press.

As a result of importance of this right the countries of the world have emerged through the limited nations organization (UNO) in a bid to protect this right s other. These countries signed the universal declaration of human rights in 1945.

Article 18 of this universal human rights established that “ every one has the right to freedom of thought, conscience and religion (worship).

Article 19 of the same declaration also asserts that every one has the right to freedom of opinion and expression, this right includes freedom to hold opinion without interference and to seek receive, impact information and ideas through any media and regardless of frontiers.

The guarantee of freedom of the press in the universal declaration of human rights is the right to freedom of expression which includes freedom of speech and if the press. In compliance with the declaration, many countries of the world have in various degrees provided in their people constitution and opportunity for their people to express themselves within the limits of law. However, although almost al nations of the world have subscribed to thee universal ideas and replicate them in their constitutions, the ideas have remain in effect general principles as their interpretation and implementation have always been, subject to the political philosophy of the state applying them, the level of political freedom in such a state, the states history as manifest in some of its economic system and general societal influences. In spite of differences in interpretation and implementation, certain patterns seems to have emerged. Due to the librarians of democratic societies the rights of citizens to take precedence over those of the state in such societies and whatever right are enjoyed by the states are meant fro larger fulfillment and protection of he right of the citizens. In democratic societies, freedom of the press is usually paramount and will protected.

 

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

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 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

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