THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES IN ENUGU METROPOLIS

( A CASE STUDY OF GLOBA –COM).

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Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
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ABSTRACT

        This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective.

1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com
2. To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis.  For additional information extensive literature review was conducted, researcher reviewed text books, journals magazines and News papers that are related to this study.  In order o achieve thus objective three set if questionnaire were prepare and administered to a population comparison staff/management distributors and customers of Globa-Com Plc within Enugu Metropolis.  The sample size of the study was determined using Topman’s formula to determine the sample size for customers, while census were used or the relevant staff management.

The data collected were presented on statistical table, analyzed and interpreted.

The hypothesis were tested using chi-square based on the analysis he following finding were made that the personal selling strategy has much impact on customers disposition and patronage.  That Globa-com Plc have not fully designed an optimal combinations of promo-tools to enhance their  performances.

The researcher wants the coverage of  GSM facilities to extent to more areas, particularly the towns and village to engender wider communication in the country.

The researcher recommended that the capacity of Globa-Com should be up grade urgently to enable it support efficient service of GSM in Nigeria.

TABLE OF CONTENTS

CHAPTER ONE

1.1      Background of the study

1.2      Statement of problems

1.3      Objectives of the study

1.4      Formulation of hypothesis

1.5      Scope of the study

1.6      Significance of the study

1.7      Definition of terms

 

CHAPTER TWO

2.0      Literature review

2.1      Meaning of marketing Promotion

2.2      An overview of a new products

2.3      Objectives of promotion

2.3.1 Component of Marketing promotion

2.3.2 Advertising

2.3.3    Sales promotion

2.3.4    Personal selling

2.3.5    Public relation

2.3.6    Direct marketing

2.4          The Impact of promotion on the marketing of new service in Enugu Metropolis

2.5          The Impact of promotion on the marketing of Globa –Com.

 

 

CHAPTER THREE

3.0      Research Methodology

3.1   Sources of data

3.2      Research Instruments used

3.3      Population of study

3.4      Sampling technique

3.5      Determination of sample size

3.6      Method of questionnaire distribution

3.7      Method of data analysis

3.8      Limitations of the study

 

CHAPTER FOUR

4.0      Presentation Analysis, and Interpretation of Data

4.1   Presentation and Analysis of data

4.2      Testing of hypothesis

 

 

CHAPTER FIVE

5.0      Summary of findings, Recommendation and Conclusion

5.1   Summary of findings

5.2      Recommendations

5.3      Conclusion

 

Bibliography

Appendix

 

 

 

 

 

 

 

 

CHAPTER ONE

1.1      BACKGROUND OF THE STUDY

Establishment of business including communication services requires that the firms make key decision.  These decision affects the total marketing programmes of the firm, simple put the marketing strategy.  However one vital area of such decision which demands proper attention is the communication strategy.

Communication industry must initiate promotional polices and programmes to inform, persuade and educate its target audience of the existence of the organization and their products.

Although creation of demand of a firm product may be the ultimate objectives of a company’s marketing promotion, this  objective  is never achieved at one full swoop.  The firm must put in place a set of  activities aimed at stimulating demand for their products.

This may involve determining the optional combinations of the promotional Mix, advertising sales promotions, personal selling, publicity, public relation Direct marketing and packaging to achieve its promotional   objectives.   This optional lend is a function of the promotional resources nature of the product, just to mention but a few.

Adirika, Ebue, and Nnolim (1996: 35) see promotion as the component used by the organization to inform, educate and persuade the market regarding the company’s  offerings.  Advertising personal selling, sales promotion, publicity and public relations are the major variables of promotion.

Promotion is a vital ingredient of survival and development, without adequate promotion products may not sell, when they their continuity is in doubt.  The art and science of marketing promotion, which comprises advertising personal selling sales promotion, public relations and direct marketing is often associated with glamour and flamboyance. Infact most of the budget of some companies is spent on promotions because of the need of survive in the competitive marketing environment.

Edoga and Ani (2000:243) noted that marketing success does not, just depend on good product, good price and efficient distribution. It is also vital that organisation communicates its, so offerings to that advertising, personal selling  sale promotions public relations, publicity and direct marketing can be used to inform prospective buyers about the benefit of their products persuade then to try and remind them later about the benefits they will desire by using the product.

Modern marketing companies are increasingly recognizing the value of an effective communication and promotion programme for their entire public including G.S.M Global communication.

Ebue noted that modern marketing does not shop at developing a good product, pricing it attractively and making it really available to target customers. The company must communicate to its target audience, tell good stories, disseminate information about the products existence, feature terms and benefits to the target market.

Coppo. J. 91992: 201) confirms that the promotional tools serve as supreme vehicles in competition and provide the only way a market nicher can, hope to penetrate on established market. He went further to state hat for a company to excel above others in the competitive market such a company must value the importance of promotion.

Global-Com is one of the G.S.M service providers in Enugu. The company, has its branch of at Ebeano Estates,  since its inection about two years ago. The company has been doing very well. But Global –Com as at now is facing a lot competition from other G.S.M service providers like dropped as a result of this competition form other G.S.M service providers like dropped as a result of this competition, it is necessary for Global-com to appraise its promotional strategies in order to fight competition in the marketing x-rays.

It is the in light of this that the research the promotional on the marketing if new product in Enugu Metropolis.  A Case study of Global –Com.

 

1.2      STATEMENT OF PROBLEM

Inadequate sale are often given by entrepreneur as major causes of their failure.  A careful review of their circumstance often reveals abysmal ignorance of the need for promotional skill or deliberate neglect of the necessity for co-ordained promotional strategies.

Quite often marketers are very optimistic about sales (patroage0 they conceive the wrong motion that their will sell themselves, forgetting that even the best product /service still need to be stimulated in order to more out of the store.  Global –com with its newness in Enugu metropolis need to effectively promote its product because it is new and there is high competition in the market, Infact, the creation of effective promotional strategies is an essential more towards creating a market.

The above statement applies equally to Global-Com services.  Despite the numbers advantages inherent in effective promotion, The availability of promotional facilities, the need to use promotional to fight competition in this industry, the use of co-ordinated effective promotional tools in Global –Com operation is barely evident and is negatively impacting on their operation.  It is in the light of the importance attached to promotion, that the researcher seem to find out the best promotional activities that could be used by GSM operators like global-Com for improved performance in Enugu Metropolis.

 

1.3      OBJECTIVE OS THE STUDY

1. To determine the effectiveness of promotion on sales of Globa-Com in Enugu Metropolis.
2. To determine customers patronage of Globa-Com in Enugu Metropolis.
3. To determine the Impact of promotional strategies in Creating consumers awareness of global com in Enugu Metropolis.
4. To determine the impact of promotional strategies on customers patronage of Global Com in Enugu Metropolis.
5. To appraise he promotional strategies adopted by global com in Enugu Metropolis for increased profitability.

1.4      FORMULATION OF HYPOTHESIS

1. Ho:  Promotional strategies adopted by global com in Enugu Metropolis do not create consumers awareness of their  services.

Hi:  Promotional strategies adopted by global com in Enugu metropolis create consumers awareness of their  services.

1. Ho:  Promotional activities of globacom does not encourage customers patronage.

Hi:  Promotional activities of globacom encourage customers patronage.

1. Ho:  Promotional activities of Globa Com do not lead to increased sales volume of the G.S.M services.

Hi:  Promotional activities of Globacom leads to increased sales volume of the G.S.M services

4.   Ho:   The promotional actives of Globa-Com do not lead
to increase profit of the organisation

Hi  The promotional activities of Globa-Com lead to increase profit for the organisation.

THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES

(A CASE STUDY OF NBL) PRICE 5000 NAIRA FOR COMPLETE MATERIAL.

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Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
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form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

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ABSTRACT

        This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.

The researcher used the survey research design to execute this study. The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9^th mile corner, Ngwo in Enugu State.

The researcher used the systematic simple random sample techniques to select the sample used for the study.

The researcher used the Yaro Yainene’s formular for sample size determination to determine the sample size for the study

The researcher used the measurement tool (the questionnaire) as the major data collection instrument for this study.

Out of the 119 questionnaires administered by the researcher, 112 were returned and percentages to present and water interpret the data they generated for this study while they used the test for questionnaire content.

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

STATEMENT OF PROBLEM

OBJECTIVE OF STUDY

RESEARCH HYPOTHESIS

SIGNIFICANCE OF THE STUDY

SCOPE OF T HE STUDY

LIMITATION OF STUDY

DEFINITION OF TERMS

CHAPTER TWO

LITERATURE REVIEW

 

 

CHAPTER THREE

DESIGN OF THE STUDY

POPULATION OF THE STUDY

SAMPLE SIZE

SAMPLING PROCEDURE

SELECTION AND CONSTRUCTION OF RESEARCH INSTRUMENT

ADMINISTRATION OF RESEARCH INSTRUMENT

METHOD OF DATA ANALYSIS

 

CHAPTER FOUR

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

TEST OF HYPOTHESES

 

CHAPTER FIVE

SUMMARY OF FINDINGS

RECOMMENDATION

CONCLUSION

 

BIBLIOGRAPHY

QUESTIONNAIRES

 

CHAPTER ONE

 

INTRODUCTION

BACKGROUND OF THE STUDY

Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public.  Advertising policy constitutes such an important strategy in the marketing programme of companies that its negligence could spell down for companies.

Generally speaking, companies exist to produce and market products.  This objectives cannot be actualized if the manufactured products are not brought to the knowledge of the consuming public.  If the consumers and the general public are not informed and educated on the needs and wants, some products could satisfy; they will definitely stay clear of the products.

Against this background, product advertising focuses on projecting the image and marketability of products in such manner that will make them acceptable to the customers and buyers.  Odunsi (1998:19) noted the important of product advertising when he stressed that growth being recorded in the advertising field is connected with its potentiality to enhance the acceptability and marketability of companies’ products.  Product advertising has helped so many companies to revive and reposition some of their products which have almost reached the decline stage in their life cycle. Furthermore, the continuous existence, survival and growth of companies to some extent depend on the performance of their products and the level of their sales volume.  The fact still remains that for a company to declare profit and possibly grow, its sales volume must be high.  For its sales volume to be high, its product must be acceptable to the consumers hence giving rise to their high demand.

These can only be achieved when these products are made known to the buyers through advertising.

Product advertising as stressed by Udeagha (1995:219) is an effective promotional tools that will not only inform and educate buyer or consumers about a company’s products, but highly significant in achieving the targeted sales volume of the company.

The Nigerian Breweries Plc. Is one of the leading breweries for over 50 years of existence, operating in Nigeria today.

The company has a wide range of products that include alcohol, malt and soft drinks.  The notable products in the companies product mix include, Gulder, Star, Amstel malt, Maltina and Schweppes.

The company has a large factory at Agbana, Lagos and a brewering plant at 9^th Mile Corner, Ngwo in Enugu.

The company has already started constructing what seems to be the largest factory and brewery in Africa between Eke and Ngwo in Enugu State.

The Nigeria Breweries Plc. Has depot inmost state capital of the federation to facilitate the distribution of its products.

The products of the company are seen and known in every mook and cranny of the southern part of this country, as well as in some northern states.

STATEMENT OF THE PROBLEM

The objective of every company is to achieve its sales volume target, because, if achieved, other performance indicators like growth and totally committed to Niger curse e.g. Entertainment.

As a company that has been in the business of leisure, pleasure and fun for over years; Nigeria Breweries Plc has been a major force in the entertainment industry through a vigorous music sponsorship programmes.

The underlying philosophy is to bring world classes entertainment to Nigeria to support the role of out brands.  International stars like Naught Nature, Usher; shaggy and Awilo have thrilled Nigerians live in recent time courtesy Nigerian.

Breweries star mega join and legend fun Rampage Nigeria breweries is also involve in discovering and promotional local and budding artistes through the star Quest and star Trek (star sponsored music programmes).  This is to give Nigeria entertainers presence in the international science, Nigerian brewery totally committed to Nigeria curse

–       Tax/social responsibility

–       Foreign investors: over 50 millo Euros (N706) was invested in Nigeria by Heineken

–       Employment generation

–       Environment

–       To support educational in Nigeria: help in dunding of educational and research facilities in institution of high learning e.g. Edu, TCR Fund

–       Health: they are the major facilitators in the building of sickle cell antive by the sickle cell foundation.  Again they also support various health institutions through the donation of Blood Bank equipment, child incubators, Boreholes.

–       Sports: They sponsor sports like football, chess cycling, athletics, Golf, Table tennis, Law tennis.

Increase in profitability index would be assured.  This could be possible or achieved if the company’s product are acceptable to the target market.

Product advertising therefore plays the invaluable role of informing and educating buyer or consumers about some products, what the products do and how they can satisfy their needs and wants.

In addition, product adverting enhances the response of potential buyers to an organization and its offerings.  This it does by providing information, channelizing desires and by supplying reasons for preferring the product being projected.

In spite of the invaluable role of product advertising in achieving the sales volume target of companies, it still grapples with some problems that need to be addressed.

It is sad to observe that most companies operating in Nigeria are still inflexible and reluctant to be doing or courageous in their advertising policy.  They are so scared of contracting advertising agency acting advertising agency to handle their adverts that at the end of the day they fail to achieve their sales volume target.  Now with the commissioning of its new ultra-modern brewery in Ama Enugu State, unique for its size design and they are still set to impact even more positively in the lives of Nigerian.  Besides, most companies are inconsistent with their advertising policy.

They contract more than one advertising agency at any given point in time.  This makes it difficult to spend same reasonable money on advertising.  This is now becoming a common feature in the brewery industry.  For instance, one hardly hears of advert concerning old beautiful product like maltex and vita malt. This should be affecting their sales volume target.

Finally, the product advertising policy of some companies are not so effective as to enable it have some impact on their sales volume.  Some companies do choose some wrong and ineffective media to execute the advertising policy, hence achieving nothing a the end of the day.

All these afore-discussed problems deserve to be addressed through the provision of appropriate information, because, it is only when effective information, concerning a problem is provided, will its solution be sought.

 

OBJECTIVE OF THE STUDY

ACHIEVING OPTIMUM SALES TARGET AND PROFITABILITY IN FINANCIAL SERVICES MARKETING THROUGH EFFECTIVE MARKETING STRATEGIES
(A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA)

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Branch Location: Enugu State,Nigeria.
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 Account Number:  0117780667. 
Swift Code: GTBINGLA 
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ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

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ABSTRACT
This research is directed to examine “achieving optimum sales target and profitability in banking industries through effective promotional strategies” a case study of united bank for Africa in Kaduna. The research work is divided into five chapters, with each chapter structured in such a manner as to easy understanding of its contents and issue raised. The first chapter deals with the background of the study, statement of hypothesis, significance of the study, historical background and definition of terms. Chapter two deals with literature review, evolution of marketing strategy, element of marketing strategy, types of promotional tools used in banking industry, requirements for successful marketing in a bank, Role of marketing strategy in banking industry, services rendered by united bank for Africa, types of marketing strategy and effect of marketing strategy on the banks. Chapter three explains research methodology, research design, research population, sample size and sample techniques, method of gathering data, justification of method used, method of data analysis and justification of instrument used. Chapter four deals with the data presentation and analysis, test of hypotheses. Chapter five deals with the summary of findings conclusion and recommendations among which the research recommended that the bank staff should be made to be more respectful to its customers in order to minimize customer complaints.

CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Promotional strategies are one of the most important ingredients, which enhance growth, development, and survival of any organization. Therefore, for any business enterprise to succeed in the market there is the need for it to always device new promotional techniques to meet the challenges of times. One of the biggest challenges facing services industries such as bank today is how to maintain their market share in today’s largely dynamic and competitive environment.

Before going further, it will be important to point at the fact that customers are the live wire of any organization and they are the primary session why an organisation survives without their repeated patronage, the organisation cannot go beyond the initial turnover of the promoter’s equity. If an organisation does not treat customer well they will move to the next competitions.

In the past the use of promotional concept or techniques were not considered necessary due to the shortage of supply of product and services, whatever was produced was consumed up. The service industry did not realize the importance or even the relevance of finding out what customers wanted or needed and then producing a product or service that best satisfies the need and want of the customer. The promotional concept holds that the key to achieving organizational goals consist in determining the desired satisfactions” Kotler (1984:67).

The banking industry employ a variety of promotional mix strategies in that suit their product offerings for example, the banks are moving away from their traditional range of products such as ordinary current account, granting loans. Overdraft corporate finance to move customers orientated products. In this direction banks have gone to segment (device) the large nitrogenous market into homogeneous sub-market to banks also specialized in specific services to cater for the few segment. Due to the increased level and complexity of Competition and that changing characteristics of the market, Services industry such as the bank have now restored to Intensive promotional strategies.

1.2 Statement of General Problem
The Nigerian banking industry is highly competitive and participating banks have the task of designing and implementing appropriate promotional strategy to ensure survival and growth within.
To specific extent, UBA is amongst the leading banks in Nigeria, but its competitive strength is being weakened by a number of factors, thus including the following:
Poor commitment to organized promotional research to determine, on continuous basis evading threats and emerging opportunities within the industry, Poor customer relationship management resulting in customer attrition and lost of vital resources, In appropriate choice of promotional and promotional strategy to suite the dynamic banking services promotional.

In view of these constraints, this research project makes an attempt at determining the causes and effect of these shortcomings and to provide realistic solutions to them to enhance the banks’ performance within the Nigerian banking sector.

AN APPRAISAL OF SALES PROMOTION ON THE CHOICE OF MOBILE PHONE OPERATORS (A Case Study of MTN Nigeria Plc)

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Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

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ABSTRACT
The focus of this research work is An Appraisal of Sales Promotion on the Choice of Mobile Phone (a case study of MTN Nigeria plc). The scholarly research work gives insight into the views of various authors as concerned with the project subject matter an appraisal of sales promotion on the choice of mobile phone. The study gives an in-depth historical background of the company under review. In the researcher’s effort and desire to achieve his objective, the researcher has chosen to use the descriptive research method. The research population consists of 24 people of MTN Ahmedu Bellow way branch Kaduna. A sample size of twelve were randomly chosen for this research both for the management staff, and customers respectively. The following hypothesis were formulated for the research: The null hypothesis (Ho). The alternative hypothesis (Hi). Ho: The null hypothesis: sales promotion does not have a significant influence on consumer buying behaviour. Hi: The alternative hypothesis: sales promotion has a significant influence on consumer buying behaviour. The data collected were presented and analyzed based on the findings, it was discovered that sales promotion has a significant impact on consumer behaviour. Useful recommendations were made by the researcher that sales promotion should not be treated as an emergency tool but be treated as an integral part of the company marketing activities and that sales promotion should be adequately planned and prepared through putting necessary measures that would yield tangible results to the organization.

CHAPTER ONE

1.0 INTRODUCTION

The success of any firm largely depends on customers patronage, for any firm to push its products to the consumers effectively, there is the need to carryout promotional campaigns to communicate with the ultimate consumers without promotion, customers may not be aware of the existence of the particular product, hence patronage may remain very low. Many promotional tools are used to communicate with the consumers but sales promotion tends to be the most effective of all due to the extra incentive it provides to consumers.

Alexandra (1960) viewed sales promotion“as a marketing activity other than personal selling, advertising, public and public relations that induces and stimulates consumers purchase and dealers effectiveness”. The importance of sales promotion campaigns are seen at the point of purchase where it is used to support personal selling and advertising, it is rarely used alone as a promotional tool. In marketing practice, the application of all promotion tools is called promotional mix.
Sales promotion as an effective promotional tool tends to serve “as direct inducement that to offers an extra, values or incentives on the product to the sales force, distributors and the ultimate consumers with the primary objective of creating an immediate sale”. Sales promotion tends to act as an a acceleration tool designed to speed up the selling process and maximizes sales volume through increasing market share. The acceleration tool motivates consumers to purchase a larger quantity of a brand and it also shorten the purchase cycle of the trade and consumers by encouraging them to take more immediate actions.

As the use of sales promotion increase, companies now started considering what they hope to accomplish through their promotional campaigns because not all sales promotion campaigns are designed to achieve the same goals, marketers must plan sales promotion programmes by carrying out situation analysis, to determine sales promotion target audience. Marketing manager must think beyond short term sales while the basic goal of most consumers sales promotion is to induce consumers purchase, and marketer objective could be to defend current market share, increase consumption through enhanced marketing efforts.
1.1 STATEMENT OF GENERAL PROBLEMS
Sales promotion campaign is an effective means of communicating with the target market by providing extra incentive to buy. Sales promotion activities are designed by firms in achieving their organizational objectives. But In spite of the achievements there are some problems faced by these firms during the campaigns.

The increasing uses of sales promotion in firm’s marketing programmes is getting too strong for them to handle because it is a fundamental change in strategic decisions on how these trims sell their products to consumers. The increasing sales promotion campaigns have been questioned by many marketing scholars particularly with regards to lack of adequate planning and management of sales promotion programmes.

Also, research and literatures have shown that over-dependence on sales promotion by many companies have resulted to sales promotion trap. This is because many firms use sales promotion campaigns extensively to differentiate their products from competitors products which has consequently resulted in reduction in profit margin of the competing firms.
Many firms fall into trap due to success of the sales promotion campaigns which eventually lead to differential advantage that attracts other firms to copy.

Finally, lack of media timing and support for sales promotion campaigns which is very critical and should be coordinated with the media programmes on advertising campaigns. Sales promotion without media advertising could render the campaign ineffective because consumers need to be informed about the promotional offers to stimulate their interest and favourable attitude towards the brand.

ENHANCING BANKING SERVICE EFFICIENCY THROUGH MANPOWER DEVELOPMENT IN THE BANKING SECTOR (A Study of Unity Bank in Kaduna Central Area, Kaduna)

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COMPLETE MATERIAL  COST  N2,500 Or $10.  FRESH  PROJECT MATERIAL  COST 50,000 NAIRA FOR UNDERGRADUATE, OTHERS 100,000 -200,000 NAIRA.

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
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ABSTRACT
Efficient service delivery in the banking industry as in deed in every aspect of public service is a function of qualified and well trained personnel. This research project studies the relationship between the quality of service delivery and the training received through the manpower development scheme of Unity Bank, Kaduna branch. The study covers five chapters. The problem of the study is to determine the adequacy of the bank’s manpower development in relation to the need of its staff. Survey research design was adopted for the study. 30 people was chosen as sample size out of the 530 population using simple random sampling techniques. Relevant research questions were formulated and used for gathering of data with its qualitative instrument questionnaire. The survey to the research question have produce a number interested findings. One of the important findings shows that there is a strong relationship between service efficiency and manpower development in Unity bank. The study conclusively discovered that despite the need to achieve competitive advantage through an efficient service delivery Nigeria banking industry especially Unity bank’s manpower development scheme is inadequate in meeting the need for an efficient and professionally sound banking personnel. It is thus recommended that the bank should encourage its staff to pursue other relevant professional course outside the one received in their training schools.

CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Training and development has become an increasing and necessary tool of personnel and human resources management in any organization. The growth of an organization is likely to be limited more by the quality and number of its personnel than any other factors.

Because of the changing nature of business environment due to modern technology, organizations have to adopt themselves in order to survive and grow up. To achieve this, the need for effective training and development ought to be seriously emphasized, which will create an impartation of new skills, knowledge etc. to an individual, collective workers that will lead to enhancing productivity in an organization (Bala 1996). is of the view that Nigerians are not yet in effective control of the private sector of the economy because of neglect of staff training and development programmes by business organization. To this effect, there is need for training and development for staff to enhance efficiency and productivity. When there is training and development in an organization, it help the organization toward attainment of aims and objectives of the organisation.
Training has been defined by (Onasanya 1999, pg 104) as the systematic development of knowledge, skill, attitude and behavioural pattern required by an individual in order to perform adequately in a given task or job.
Development on the other hand is the broader scope of improvement, growth in abilities, attitude and personal traits. Once is properly trained it will affect on efficiency, morals and it reduce labour turnover and also give one a better knowledge, increase loyalty and environment for the achievement of the pre – set goals.
Furthermore, Novit (2001, pg 26) said training is often thought of as something which occurs in a class room or in an on the job encountered between someone who is teaching and someone who is being thought.

Training and development are very important to any organization that undergoes it and when it is correctly done, it will bring the following benefits to the organization and individuals.
• It can remove performance deficiencies of an employee, which lead to better performance of the employee, and of course the organization will be more effective.

• Training and Development provide for succession. Personnel who are given adequate training and development can easily replace an employee that has been transferred, promoted or discharged.

• It promotes industrial relations. A well training work team is more likely to respond positively to industrial system and discipline.

1.2 STATEMENT OF THE PROBLEMS
The cruel nature of management organization in Nigeria have over the years reflected on their emphasis on high profitability without due consideration of the training and development of the employee that will make this possible. This is readily noticed in the Nigeria banking industry where the employees’ private lives are jeopardized in the course of trying to meet the high demands and targets of the management. Young graduates who are ignorant of what is happening in the banking industry often fall into this trap, and the economy is not helping matters in any way. It’s high time this problem is visited and a lasting solution provided for it in the interest of the nation and the corporate bodies.
1.3 OBJECTIVE OF THE STUDY
The problem facing training and development in enhancing productivity in an organization has been something of great concern.
This research intends to: –
1. To examine the relationship between manpower planning and human resource development
2. To investigate the impact of manpower planning and development on Unity Bank services

3. To appraise manpower training and development practice of Unity Bank
4. To examine the manpower planning of Unity Bank.