DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM
(A CASE STUDY OF GUNIESS NIG. PLC)

ABSTRACT
Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.

This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing.
To identify the various problems involve in the existing marketing information system of Guinness (Nig) Plc is the purpose of this research and to the proffer solutions to them.
Data were collected both by interview methods and observation method. Marketing models had developed in this research as well as marketing system. Secondly, the study also investigates how Guinness (Nig) Plc manages the marketing information system.
Finally computer based marketing information system is suggested as a solution to more structured, efficient and effective marketing control.
ORGANISATION OF WORK
This work is divided into seven chapters. Chapter one is the introduction, chapter two examines the literature. Description of the existing system is in chapter three while chapter four examines the design of the new system. Chapter five is base on implementation of the new system while chapter six is documentation. Finally, in chapter seven, a summary is made, recommendation is offered and conclusion is also drawn.

TABLE OF FIGURE

CHAPTER ONE
1.0 INTRODUCTION
1.1 STATEMENT OF PROBLEM
1.2 PURPOSE OF THE STUDY
1.3 AIMS AND OBJECTIVES
1.4 SCOPE OF THE STUDY
1.5 LIMITATION
1.6 ASSUMPTION
1.7 DEFINITION OF TERM

CHAPTER TWO
2.0 LITERATURE REVIEW

CHAPTER THREE
3.0 DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM
3.1 FACT FINDING METHOD USED
3.2 ORGANISATIONAL STRUCTURE
3.3 OBJECTIVE OF THE EXISITNG SYSTEM
3.4 INPUT, PROCESS, OUTPUT ANALYSIS
3.5 INFORMATION FLOW DIAGRAM
3.6 PROBLEM OF THE EXISTING SYSTEM
3.7 JUSTIFICATION FOR THE NEW SYSTEME

CHAPTER FOUR
4.0 DESIGN OF THE NEW SYSTEM
4.1 OUTPUT SPECIFICATION AND DESIGN
4.2 INPUT SPECIFICATION AND DESIGN
4.3 FILE DESIGN
4.4 PROCEDURE CHART
4.5 SYSTEM FLOW CHART
4.6 SYSTEM REQUIREMENTS

CHAPTER FIVE
5.0 IMPLEMENTATION
5.1 PROGRAM DESIGN
5.2 PROGRAM FLOW CHART
5.3 PSEUDOCODE
5.4 SOURCE PROGRAM
5.5 TEST RUN

CHAPTER SIX
6.0 DOCUMENTATION

CHAPTER SEVEN
7.0 RECOMMENDATION
7.1 CONCLUSION
REFERENCE
CHAPTER ONE
1.0 INTRODUCTION
The ultimate aim of manufacturers is to produce goods they can sell to users immediately at a profit. An interaction between the producer and the consumer tales place. This interaction is initiated, developed, and managed by producer’s marketing staff. The business function of marketing is concerned with the planning, promotion, and sale of existing products in the existing markets and development of new products and new markets to better serve present and potential customers.
Today marketing performs a vital function in the operation of a business enterprises i.e. (as the primary interface between the manufacturer and the customer). Performing the marketing function in business has become a much difficult assignment because of the dynamic environment of today’s activities which includes:
– Rapidly changing market demands
– Steadily increasing consumers pressure
– Proliferation of new products
– Intensified competition
– Growing government regulations.
Business firms have increasingly turned to the computer to help them perform the vital marketing functions in the face of the rapid changes of today’s environment. Computer, therefore, because of its speed, memory capacity, versatility and accuracy, has been the catalyst in the development of marketing information system, which integrate the information flow required by the many marketing activities. Computer is also used to make business decision involving millions of naira and so saves man from a tremendous amount of time consuming work.
Today computer is used as a control system for controlling marketing costs, diagnosis of poor sales performance. Nevertheless, computer is also used as research system for advertising strategy, pricing strategy and evaluation of advertising expenditure and continuous experiment.
This project work, computer based marketing information system is taken to critically analyse and fashion out ways of implementing computer in Guinness (Nig) Plc.
In this chapter, the researcher established the aim, limitation and purpose of the study, scope, statement of the problems, assumption and definition of terms.

1.1 STATEMENT OF THE PROBLEM
The Guinness (Nig) Plc produces and markets over four different brands of alcoholic drinks. These products are sent to the various stored and other branches or deport with the country. The large volume of stock coupled with the vast distribution not work creates some control and management problems.
The operation of the Enugu deport presently is completely manual and lacks some degree of information retrieval facilities. So, obtaining, storing and updating information on each of the items is not an easy task. It takes hours and

ABSTRACT

This project work, is a computerization of cash receipt system of an organization. It entails maintaining database files of different sources of receipt whose scope and limitation are based on.

Sales and purchases Receipts/Invoices inquiry on Total Balance and generation of report.

But before we venture into that, attention should be drawn to the introductory part, the literature review and later the analysis of the existing system and the design of the new system.

Since, there is constrain in time, this project will not go on exhaustive treatment of every expected module, rather will represent only sales and purchases receipt modules with two other operational modules subset of the broad menu.

Nevertheless, there is provision for onward development of those expected modules and for other sources of receipts and other operations to suit any organization.

It is not the intention here to treat each module separately hence the entire project is menu driven to cover some of the facilities present.

Lastly, it is an optimistic fact that after going through the text, one would be able to

1. Know what is achieved
2. Having a clear knowledge of the project organization in relation to other sources and problems.

CHAPTER ONE

 

1.0     INTRODUCTION

          Cash receipt generating system is a viable source in any business organization and ventures and so on, its main purpose is to maintain a more reliable records of money coming into the organization firm and money going out from the firm. This is look upon the view that the business organization must have that exchange market with each other. It is a sore fact that the most have been a contract of which, there is an obligatory task that stands the terms of agreement it could be a payment to their client or partners or from their client who pays into their own account. Another thing matters weather it will be cash without remark balance or install mental and how many installment it is going to be.

This is clearly stated in the organization activities and manner of operation. When ever there is payment, there is also the issuing of receipts this is centered on the writing of what each party has in stock.

 

 

1.1     JUSTIFICATION OF THE PROJECT

          For there to be a computerized business operation, the business most be look upon in new way of existence. No only being concerned with customers, prices output and so forth one should also consider the fact that data forms, information flows, procedures etc. it is momentous on the basic fact that computers are used as a coexisting element to information systems. This application is effective and productive because it enhances to process a more better information system (Automated)

On this work, we shall basically lok upon the possibility of making the outline orderly model of designing effect changes. The process of changing system is systematic such that it is a repetitive process. It is a fact to say that every system has what is called life cycle especially information system. By reviewing and modifying them, we say. It is a system development cycle. The routine is always cyclical. It is on the system development that the familiar input processing output feedback pattern of all systems. The system development contains the output which consist of various organization information systems. The feedback components helps evaluate the effectiveness of the system in terms of changing requirements.

 

IN THE PROCESSING COMPONENTS WE HAVE THREE PARTS

System Analysis

System Design

System Implementation.

None of these parts can be considered apart from the other two. To be courtesy, I would say that the activities involved in system development is interlinked set.

 

1.2     DEFINITION OF PURPOSE

          The rate of accepting different sources of receipt by the topic of term paper into an organization keeping track of the files can at any time operates the organizations and clients financial report.

 

1.3     STATEMENT OF THE PROBLEM

Cash Receipt system of Rorban Stores LTD is to keep records of all receipts of purchases and sales made.

By so doing, they keep information concerning each transaction such as the name of client, address, data of transaction, description of goods. Quantity of goods, model number of the goods, the amount of the goods.

Inside this record the company can then know the financial reports of both the clients and the organization itself.

 

1.4     SCOPE (DELIMITATION) OF THE PROJECT

          This term paper is basically restricted to Rorban Stores LTD, as a case study for the term paper. Looking Rorban Stores, the cash receipt systems is restricted only to the

1. Purchase receipt and or invoices
2. Sales receipts and or invoices

Other organization may run a different receipt system. At this term paper we shall base only on sales and purchases.

 

SCOPE OF PURCHASES

ABSTRACT

This project work is concerned with the use of the internet in banking operations, a case study of Union Bank of Nigeria PLC, Enugu. The internet in its ever evolving state, is becoming a serious method of business communication and data transfer world wide.  As such banks and other financial institutions are beginning to use the internet as new vehicle for doing business. The internet allows banks to offer both new services and level of convenience for existing services and allowing the consumers and customer to internet from any computer capable of making appropriate connections. The technological developments have made most banks and other financial institutions to be more responsive to change and it is imperative to adopt the latest technology in order to maintain operational efficiency as a means of warding off competitive threat, to increase speed of transaction, improvement of customers convenience by reducing barriers to entry into payment systems and retail banking.

CHAPTER ONE

INTRODUCTION

The greatest innovation that has taken place in the twentieth century is in the realm of information Technology.  This is currently made possible by the introduction of the digital computers.  Which has been observed in the field of communication to be increasingly inseparable from communications.  This linkages often referred to as convergence is driven by Technology and amplified by business trends the technology and business.  Faster growth in network systems that use communication links to connect subsidiary system (nodes) which may send, receives, direct and redirect information to , fro, send and receiver.

Taking of the internet a couple of years ago would have sound like a fairytale but today the internet is pervasive in almost every field of human endeavour changing the fundamentals of how we conduct national as well as international businesses.  Few years of its existence, the internet has shown that it can deliver the long sought after goal of electronic commerce.

It is worth that companies in the developed countries world-wide have recognized the business potential of the internet and are getting connected to the network of networks in their millions.

The financial institution (Bank) is one of such organizations. Banking constitutes one of the most prominent life wire for Socio-Economic grow and development in any given nation, it support and assists in the supply of long and short term loan, accepts both current sowings and fixed deposits, both foreign transactions, advice and facilitates transactions between client, workers, agents, firm, buyers and seller by providing payment services, not excluding the issue of undertaking risk on behalf of their clients, only to mention but a few.

The internet having found its application and acceptance in the banking procession has particularly put the banking industry on an accelerating pace of development.  The technological highway (the internet) has become an enabler for Banks in achieving high level productivity and in handing volumes of transaction which would have been impossible without the use of on-line banking (E-commerce).

The technology facilitate linkages with clients both through the provision of information and quality service delivery, as well as in reducing barriers to entry into payment systems retail banking.  Internet banking allows clients to engage in informal transaction relationship which would have taken long distance travels or movement of documents with the attendant risk of loss.  With the online banking (internet) you can at your convenience, at home and at any time review account balances and transactions, transfer funds, receive and pay bills, down-load transaction services and contact customer services just to mention but a few.

An over view of the benefits and prospects of the on-line banking suggest that for banks to be relevant to their customers in term of the services they provide in the twenty-five century and in the future, must append this services provided by E-commerce in the banking system in order to stay in competition.  Now the on-line banking is the one thing bank should get up and invest in internet technology to reap bounteously the benefit accruing from internet banking.

 

 

1.1     STATEMENT OF PROBLEM

The advances in the world of information technology it is almost recorded on a daily basis.  Consequently, rendering former communication equipment obsolete as people tilt towards the use of improved electronics that support E-commerce made possible through the use of the internet in the banking sector.

Although a significant improvement has been recorded in the use and deployment technology in the banking industry over the last decades, most banks are still for form implementing technology based strategies able to see them through competition in banking markets.  This may be as a result of lack of awareness, the inability to evaluate the benefit derived from the use of the recent technological development (internet) and capital shortage that may hamper the design and subsequent implementation of the technological tool hence denying customers of this advance services and their flexibility, choice and convenience associated with the internet banking.

The advantages offered by these toll calls for a review of an existing automated system and subsequent design and implementation of interactive web-site that facilitates the use of the internet to be appended or designed to improve the existing system.

 

1.2            PURPOSE OF THE STUDY

• To investigate the lacks of the current automated system in terms of modern technology appliances that support internet banking services and suggest ways of up dating them.
• To improve in the speed, effectiveness, efficiency and convenience in business transaction.
• To design and implement a computer software to solve this problem and rendering the services.
• To design a friendly web-site that graphically advertise goods and services provided by the institute on web pages.
• To carry out a feasibility study on the organization for the purpose of installing an on-line banking.

1.3            AIMS AND OBJECTIVES

The aims and objectives of this work is that when the system become operational it will

• Increase the operational efficiency and accuracy.
• Generate consistent, Accurate, timely and pieliable reports or information for effective control in internet banking.
• Provide the use of account ID and password for the customer.
• Improve in current automated system that support internet banking service.
• Permit the use of card pin and other relevant data for E-commerce validation.
• Permit on-line time data storage and information retrieval

1.4            SCOPE OF THE STUDY

(CASE STUDY OF POWER HOLDING COMPANY OF NIGERIA (PHCN)

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ABSTRACT

The opinion pool information system is a web based service owned management and maintained by the companies within the office and has been in use for over years. The main purpose of the service is to provide the general public (hereafter referred to as citizens) a facility to log complaints, make a suggestion and/or request information (hereafter referred to as incidents) and tank the processing status of same. These incidents vary significantly in type and urgency and requires the attention of officials hereafter referred to as users. Within one or more public sector entities. The opinion pool information system has a human resources system with a single purpose of maintaining sensitive information that is requires for a few key employees outside of HR. the opinion poll information system is a major change to the way things are currently done. Using the opinion poll information system must be a company directive otherwise it will never be fully implemented.

CHAPTER ONE

 

1.0       INTRODUCTION

Opinion pool is a crucial element of business success. Every time you have contact with your customers you have an opportunity to improve your reputation with them and increase the likelihood of further sales.

From your telephone manner to the efficiency of your order-fulfillment systems, almost every aspect of your business affects the way your customers view your business. There are also programmes you can put in place to increase your levels of pinion poll.

This guide outlines what opinion pool involves. It explains how you can use customers contact; feedback and loyalty schemes to retain existing customers, increase your sales to them and even win new customers. It also covers how to prepare for receiving a customer complaint.

Opinion poll involves putting system in place to maximize your customers satisfaction with your business. It should be a prime consideration for every business – your sales and profitability depends on keeping your customers happy.

Opinion poll is more directly important in some roles than others. For receptionists, sales staff and other employees in customer-feeling roles, opinion poll should be a core element of their job description and training, and a core criterion when you’re recruiting.

But don’t neglect the important of opinion poll in other areas of your business. For instance, your warehousing and dispatch departments may have minimal contact with your customers but their performance when fulfilling orders has a major impact on customers’ satisfaction with your business.

A huge range of factors can contribute to customer satisfaction, but your customers – both consumer and other business – are likely to take into account:

• How well your product or service matches customers needs.
• The value of money you offer
• Your efficiency and reliability in fulfilling orders.
• The professionalism, friendliness and expertise of your employees.
• How well you keep your customers informed.
• The after-sales service you provided.

 

1.1       STATEMENT OF PROBLEM

Owing to:-

(i)                 The difficulties people face in transferring information data.

(ii)               Unwillingness attitude of some PHCN staff when checking their customers’ information.

(iii)             Fragile nature of customers information

(iv)             Difficulties people encounter when checking their customers information

(v)               Time wasted in manual processing of customers information

(vi)             Important nature of customers information in the business world.

The need arises for the development of computerized opinion poll information to alleviate these problems.

 

1.2       AIMS AND OBJECTIVES

This aims and objective of this project are listed below:-

• To develop software called web based opinion poll information system that will replace the manual method.
• To develop, promote and provide adequate and efficiently web based opinion poll information system.
• To maintain an efficient system of collection, sorting and delivery of customers information.
• To demonstrate increase motivation to the PHCN workers.
• To eliminate the error involve with the manual method of checking customers information.
• To save the time wasted with manual method of checking customers information.

1.3       SCOPE OF STUDY

This project work is narrowed to PHCN Enugu. It deals with the development of web based opinion poll information system to help in the checking of customers information.