THE IMPACT OF NEWS COMMUNICATION

 

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ABSTRACT

        The thrust of the study fringed on the impact of News commercialization on mass media image inorder to achieve the goal, the researchers sub divided the work into file chapters in chapter – one the work dwelt on the background of the study, proposed some research problems objectives, significance and hypothesis, the next chapter touched on relever literature in the study while the third chapter examines the methodology the survey research method using the questionnaire was employed the simple percentage and frequency table were used to analyse the date and illustrate the results in chapter four. Four research questions were designed and four hypothesis formulated the four hypothesis received statistical support and upheld.

The research through made serious effort to make the worker comprehensive but cannot claim absolute confidence in the work. The research in chapter five summed up the study and made recommendations for further study.

The negative impact of this policy on mass media image is devastating and the research wants after forms of revenue to be beefed up and the policy stream lined to avoid conflict.

 

TABLE OF CONTENTS

Title page

Approval page

Dedication

Abstract

Table of contents

CHAPTER ONE: INTRODUCTION

Background of the study

Statement of the research problem

Objective of the study

Significance of the study

Research questions

Research hypothesis

Limitations of the study

Assumptions

Conceptual and operational definition

CHAPTER TWO: REVIEW OF LITERATURE

Sources of literature

The review

Review of literature review

CHAPTER THREE: METHODOLOGY

Research method

Research design

Research sample

Measuring instrument

Data collection

Data analysis

Expected results

CHAPTER FOUR: DATA ANALYSIS AND RESULTS

Data analysis

Results

Discussion

CHAPTER FIVE: SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY

Summary study

Recommendations for further study

References

Appendixes (Questionnaire)

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

        Nothing is as contentious

Nothing is of utmost joy

Nothing is as rapturously delightful as an event whose time has come victor Hugor.

There are basically four avenues open for the mass media to raise funds for their operations. They are through government subvention advertising, sales of media revenue and denation. Today people donate funds for the man media operation the sale of media license is also a thing of the past while government subvention is on the decline this reviling.

Advertising is now the only source of revenue for the mass media. The introduction of structural adjustment programme SAP in 1986 by Ibrahim Babangida mitating administration seriously affected the lever of financing of the mass media industry as well the standard of living in Nigeria confirming a former Director of programmes Nigeria Television Authority Victoria Ezeokoli says:

NTA’s problems is not one of creating

Entertainment programmes. It is the big financial squeeze. It is the lack of facilities to produce high quality programmes to meet the very meticulous taste of Nigerians.

Since revenue derivable from Advertising alone was insufficient to run the media, the Hamza Zayyad’s technical committee on privatization and commercialization (TCPC) was set up to find out ways to sustain the mass media.

The committee recommended various ways to raise funds to pay salaries procure state of the art equipment and services some of the manageable outdate ones. One of the harsh measures were the deregulation of the Broadcast media and news commercialization the led to mass retrenchment of staff in government owned mass media outfits, commercial owned mass media outfits, commercial advertisement spot announcements, programme sponsorship and the notorious “let them pay” (LTD) charges to raise and increase revenue for the mass media. This policy made news a commodity to be paid for before they are disseminated to the audience through the concept of news as a commodity for sale started in 1811 when Samuel Gilbert started collecting news in his coffee bar/shop. His assistance Samuel Topliff took over the business of collecting news from Gilbert . he puts the news together and collect a fee before you read the news. Almost simultaneously Charleys Hauas began to sell news as a commodity in 1825. Bernald Wollf in 1848 also sold news in France as a commodity representing wolf Agency in 1851 Paulius Julius Reuter began to sell news as a commodity as an agent of Reuter News Agency But apart from the daily times news the world over are selected only for their traditional news values.