COMMUNICATION AS A TOOL FOR ENHANCING ORGANIZATIONAL PERFORMANCE

(A STUDY OF NIGERIAN BREWERIES PLC, 9^TH MILE ENUGU)

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CHAPTER ONE: INTRODUCTION		1
1.1	Background of the Study	1
1.2	Statement of the Problem	3
1.3	Objectives of the Study	4
1.4	Research Questions	4
1.5	Research Hypothesis	5
1.6	Scope of the study	5
1.7	Significance of the Study	5
1.8	Definition of Terms	6
1.9	Limitation of the study	6

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CHAPTER TWO: LITERATURE REVIEW		7
2.1	Review of Related Literature	7
2.2	Empirical Study	18
2.3	Theeoretical Framework	28
2.4	Summary	28

CHAPTER THREE: RESEARCH METHODOLOGY		30
3.1	Research Design	30
3.2	Population of the Study	30
3.3	Sample and Sampling Technique	31
3.4	Description of Research Questionnaire	32
3.5	Validity and Reliability of Gathering Instrument	32
3.6	Method of Data Collection	32
37.	Method of Data Analysis	33

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS		34
4.1	Data Presentation and Analysis	34
4.2	Hypothesis Testing	48
4.3	Discussion of Findings	52

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CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION

AND RECOMMENDATION

56
5.1	Summary of Findings	56
5.2	Conclusions	57
5.3	Recommendations	57
5.4	Recommendations for further Studies	58
	References	59
	Appendix A	60
	Appendix B	61

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List of tables

Table1	–	Distribution Table	34
Table 2	–	Demographic Data Sex	35
Table  3	–	Age Distribution	35
Table 4	–	Marital Status	36
Table 5	–	Educational Qualification	36
Table 6	–	Department	37
Table 7	–	Years in Services	37
Table 8	–	Use of Communication Techniques System	38
Table 9	–	Impact of Communication on Production	39
Table 10	–	Methods of Communication	40
Table 11	–	Extent of Communication	40
Table 12	–	Effectiveness of Communication	41
Table 13	–	Comfortability of Communication	42
Table 14	–	Challenges to Communication	42
Table 15	–	Direction of Communication	43
Table 16	–	Handling Communication	44
Table 17	–	Importance of Communication	45
Table 18	–	Attitude to work	46
Table 19	–	Channeling Grievances & Suggestions	47
Table 20	–	Impact of Communication on Productivity	47

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Abstract

The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher. The survey method was used also. Questionnaires and Personal Interview were used as instruments for data collection. For the purpose of clarity and understanding of results data was analyzed in simple tables and percentages as chi-square (X² ) was used as statistical measuring instrument for the study. Results of study provided precise information to ascertain positive impact of communication on organization performance. From the findings one of the recommendations made was that managers of an organization should also see a communication feedback as

effective                         tools   to   an   employee’s   productiv

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CHAPTER ONE

INTRODUCTION

• Background of the Study

 

Communication is an important element in Human society in particular and

living things in general. Society’sgrowthsurvivaldemandamongotherandthings in a system of communication. According to Albert Silversteined (1974), communication is that process that has allowed man to survive in his current form despite his being singularly unsuited to survive in nay particular environment.

In the words of Schramm (1971), “communication is th relates individuals to each other making it possible for groups to function and for

societies to live together harmoniously.”

Communication can be defined as the process or the act of exchanging information between one person and other persons. It is also the process of making information available to others. The process of communication is the process by which messages are formulated or amended and transmitted from the source or communication through a channel or medium to a receiver or an audience.

Communication can be a tricky concept to master within an organization, particularly one with multiple issues. When all parts of your organization communicate smoothly, it can improve workflow and overall productivity. By making an effort to improve your communication process, you can build a stronger company that will have staying power in the market.

Clear open communication can create a sense of transparency in your organization, which builds trust between the levels of the employees, as keeping

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employees in the dark can results in resentments, tension and a feeling of low job security. Strong communication can help them feel valued and trusted. Open communication can reduce feelings of uncertainty and cluelessness about the state of the company, which makes for a more-positive work environment and staff who feel secure and safe.

Communication is also, essential to building relationship between staff members and between levels of employees both on a professional and social level. In an organization, one can only imagine what would happen if communication does not exist. Employees would not be able to express their ideas; as a result staff(s) will combine experience in coming up with innovative solutions. Communication will prevent employees from feeling isolated, build teamwork and creates a more collegial atmosphere in the office.

When relationships are strong, employees are better able to trust one another and work together more effectively. The study will therefore examine the contributions of effective communication for enhancing the organizational performance of Nigeria breweries 9^th mile corner, Enugu.

Brief History of The Nigerian Breweries Plc (Enugu)

Nigeria Breweries plc, incorporated in 1946, is the pioneer and largest brewing company in Nigerian. Its first bottle of beer Star lager, rolled off the butting lines of its Lagos brewery in June 1949.

In September 2003, the company acquired its fifth brewery in Enugu State, and in October 2013, its sixth brewery, sited at Ama in Enugu Ama Brewery is the

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largest brewery in Nigeria and one of the most modern world wide. Situated at Amaeke Ngwo, P.M.B 01781, 9^th Mile, Enugu East, Enugu Nigeria.

Email:  Martinmusag@heineken.Hl,

Website:         http/www.nbplc.com.

The company has a portfolio of high quality brands and alcohol-free drinks. Martina in three varsities namely, Maltin classic, Maltina strawberry, and

malting pineapple: Maltina Sprit in Tetrapak Amstel Malta, fayrouz in pear and pineapple climax energy drink as Malta gold became part of the NB family in October 2011.

• Statement of the Problem

 

Research has proved that effective communication is a key to a successful

organizational performance. This is so because it permits workflow and overall productivity. Today, with modernized or latest communication gadgets, many organizations are looking up to a positive performance.

However, it is certain that Nigeria breweries 9^th mile corner, Enugu lacks effective communication.

The researcher therefore investigated the organization and the relevant of communication as a tool for enhancing organizational performance.