IMPACT OF WESTERN TELEVISION PROGRAMMES ON THE BEHAVIOUR OF OUR YOUTHS

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Foreign Transaction For Dollars Payment :
Bank Name: GTBank
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Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

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How to transfer from your bank account to All  Nigeria banks without internet

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

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CHAPTER ONE

INTRODUCTION

THE ROOTS

Why are we what we are? Third world!

There are two broad competiting paradigms or models of theoretical understanding that seek to explain why some countries are poor and other are wealthy, why some are “first world” and others” Third world”. These broad competiting paradigms are theory of “modernization” and the theory of “imperialism”. Each paradigms has its own “clue concepts” or key explanatory categories” (Hagen 1962).

For modernist theorists the determinant of the social economic situation of any country is the concept of “modern” and its permutation and big categories such as “institutional differentiation” “development” “development”, “nation building”, “economic growth” “advanced industrial societies”, “Westernized” , “backward”, “primitive”, “tribalized” and many more.

On the other hand, those who employ the theory of imperialism have as their concepts such terms as “dependence”, “colonialism”, “liberation”, “Exploitation”, “late capitalist societies” or “societies in the stage of monopoly capitalism”.

The backbone of the theory of modernization has been derived from a convergence of sources in the social sciences in the western societies over a long period of time.

What modernization theorists most often end up with is ethnocentric piratical recipes which admonish the poor societies to imitate them all the way and they would acquire a sudden leap into the 21^st century. In order words, join the Calvinistic cruet and you will experience a sudden leap into modernity.

The theory of imperialism on the other hand derives its concepts from Marxist sources. In a nut shell, the wealth and poverty of nations result from the global process of exploitation. This is the situation that Andre Gunder Frank (1969) refers to as the “the development of under development”.

The problem of the poor countries with particular reference to Nigeria is not the lack of technological know how, cultural traits conducive for development, or modern institutions, as is touted by modernists theorists, but that they have been subjected to the exploitation of the international capitalist system and its special imperialist agents, both domestic and alien.

The fundamental conceptual instrumentarium of the critique of imperialism is provided in lenin’s theory of imperialism.

“Imperialism: the highest stage of “capitalism” (1916). The basic pronouncement in the book seems to be that the evils associated with foreign capitalist penetration of the poor countries are the necessary concomitants of capitalism in its present stage.

Nevertheless modernization theorists have also continued to argue that the present influence of the west is not the result of their exploitation of the third world countries. They state that this particular argument gives the poor societies” a moral legitimacy” to demand aid or trade concessions. Sort of “reparation” from their alleged exploiters. However the agree that rich countries depend on poor ones for certain raw materials but that this dependency is declining, and that a great decline in this dependence is expected in view of technology innovations and search for alternative resources nearer home.

Whatever may be the case the fact remains that the fattest profits for developed countries come from their overseas investments. Offiong (1980) argues that it would be wrong to say that the industrialized nations will decrease their dependence on raw materials on the third world nations.

“They will continue to maintain a global policy designed to protect the sources of their crucial raw materials and markets for their finished products”.

MAINTAINING THE EDGE

          It is true that bourgeoisies social scientists in the west (The united states being the headquarters) and even in third world countries have gone out of their way to discredit the Marxist-Leninist theory, social scientists in the west must have undertaken the actions as a sort of strategy. But for those in third world only ignorance could answer for their action.

          Indeed the Euro African connection from it’s inception, some five centuries ago to the independence decade (1960s), visited Africa with the holocaust of slaving, the trauma of invasion and conquest the humiliations and complexes of occupation, and with a systematic and continuing impoverishment:

          In the 1960’s and 1970’s, it became apparent that the west European Expansionism was retreating. The question then, according to Chinweizu (1978) was “were the Europeans retreating forever or were they retreating to regroup for another assault upon the rest of us”. From the situation in the current dispensation, it is clear that the answer to Chinweizu’s question is that the west Europeans were retreating to regroup for another assault against us.   The difference is that today the united states of America (who came out of the second world victorious) is the leader of the regroup. Again the assault is now more subtle but less no powerful than physical assault.

The genesis began with the acceptance and adopted of the modernists solution to underdevelopment. One of such theories which relate to this subtle method of assault-international communication is given by Lerner (1956). In his concept of “empathy”, Lerner states that the inhabitants of third world nations must learn to empathize with the west for modern transformation of their societies to be possible.

          Schramm (1964) on the other hand developed an interesting model in which he equates the level of social development to various nations. Access to these modern mass media (Radio, Television, Films, Telephone and newspapers) is also linked to individual modernity.

          Nigeria and other third world countries have reacted to these findings by inventing a substantial amount of their foreign exchange earnings to import radio and Television transmitters and sets. Thus setting the stage for imperialism.

Thomas L. MC phial (1981) described this new form of imperialism through the media as “Electronic imperialism”. He stresses that over the years, there have been but a few major trends in empire building. The first era which occurred during the Greece-Foman period